Role Overview
The Sales Team Lead is responsible for driving revenue growth through the effective leadership of a high-performing sales team. This role combines people leadership, pipeline discipline, and consultative selling.
Working closely with Sales Managers and cross-functional partners, you will lead a team of Sales Executives across SMB and Mid-Market segments, ensuring consistent execution, strong productivity, and reliable quota attainment. Success in this role requires commercial acumen, operational rigor, and a data-driven leadership mindset.
You will act as both a people leader and deal sponsor, ensuring excellence across revenue delivery, activity standards, quality, and forecast accuracy.
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Key Responsibilities
Sales Leadership & Team Performance
- Lead, coach, and performance-manage a team of Sales Executives across SMB and Mid-Market segments
- Own team-level quota attainment, pipeline coverage, forecast accuracy, and productivity KPIs
- Set clear daily, weekly, and monthly performance expectations (e.g. outreach volume, pipeline progression, SLA adherence)
- Run a structured inspection cadence including pipeline reviews, call coaching, and quality scorecard reviews
- Drive effective onboarding and ramp programs aligned to seller experience levels
- Create individualized performance plans to support continuous development and progression
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Pipeline & Revenue Execution
- Drive disciplined opportunity qualification using structured sales methodologies (e.g. BANT, MEDDICC-lite)
- Ensure consistent outbound and inbound execution across calls, email, and sales engagement tools
- Enforce SLA standards for lead follow-up, advertiser responsiveness, and renewal coverage
- Maintain strong CRM hygiene, clean pipeline management, and accurate forecasting
- Consistently deliver against revenue targets and team quota commitments
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Strategic Deal & Account Leadership
- Act as deal sponsor on complex or high-value opportunities
- Guide commercial structuring, pricing conversations, and objection handling
- Partner with internal teams (e.g. Product, Measurement, Policy, Ops) to align with goals
- Support sellers in translating campaign performance data into clear ROI-driven narratives for customers
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Quality, Compliance & Governance
- Uphold quality standards across sales calls, advertiser communications, and CRM documentation
- Ensure adherence to internal policies, advertising standards, and data/privacy requirements
- Monitor outreach productivity, SLA compliance, and audit readiness
- Drive accountability across reporting accuracy and operational discipline
Ideal Profile
Experience Requirements
- 4+ years of experience in sales, lead generation, or digital advertising
- 1–2+ years experience in a team lead or people management role
- Proven success managing performance in high-velocity, metrics-driven sales environments
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Mandatory Qualifications
- Consistent track record of quota attainment (individual and/or team)
- Experience in digital advertising, media sales, SaaS, or platform-based sales
- Strong CRM expertise (Salesforce preferred)
- Experience using sales engagement and prospecting tools
- English proficiency at C1 level or higher
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Commercial & Analytical Skills
- Strong understanding of sales fundamentals (performance, ROI, measurement)
- Ability to coach consultative, value-based selling conversations
- Data-driven mindset with confidence using reporting and analytics tools
- Comfortable engaging both SMB and senior stakeholders
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Mindset & Behaviours
- Performance-driven and highly accountable
- Structured, organized, and operationally disciplined
- Customer-centric and outcome-focused
- Comfortable leading through change in fast-paced sales environments