SEO Manager

Dentsuaegis; Dublin; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Flexible working arrangements

Competitive salary package

Job summary

Dentsu Dublin is seeking an SEO Manager, GEO to lead day‑to‑day strategy, team operations, and client delivery across traditional SEO and AI‑powered discovery for a complex enterprise client.

You will influence GEO strategy, oversee technical audits, and drive cross‑functional collaboration while shaping how AI and generative search impact performance.

Qualifications

• 5+ years of SEO experience in agency or enterprise environments.
• 1+ years of direct people management experience.
• Proven experience leading enterprise‑level accounts and complex workstreams.
• Deep understanding of technical SEO, content strategy, on‑page/off‑page optimization, and performance analysis.
• Exposure to GEO / AEO / LLMO workflows and AI visibility or citation analysis.

Responsibilities

• Lead GEO & SEO strategy with strong judgment, prioritization and follow‑through.
• Oversee performance reporting, insights, and business cases tied to GEO & SEO impact.
• Coach and develop junior team members; optimize workflows and QA for client delivery.
• Collaborate with content, analytics, media, development and client teams on initiatives.

Skills

SEO strategy

People management

Enterprise accounts

Data storytelling

GEO / AI discovery

Technical SEO

Tools

Google Search Console

GA4

Adobe Analytics

Screaming Frog

BrightEdge

Semrush

Ahrefs

Job description

The purpose of this role is to implement and execute SEO initiatives, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Description:

About the Role

At dentsu, we help leading brands win visibility across a search landscape that's changing fast. We're looking for a SEO Manager, GEO to lead day‑to‑day strategy, team operations, and client delivery across traditional SEO and AI ‑ powered discovery for a complex enterprise client.

This is not a legacy SEO role with a new label. You'll be a leader in reshaping discovery through generative AI, answer engines, and LLMs - and help turn what's emerging into structured, scalable programs. You'll lead teams, partner with senior stakeholders, and balance technical rigor with experimentation as the discipline evolves. This role is ideal for a strong SEO leader who is excited by the search evolution.

What You’ll Lead & Own

GEO & SEO Strategy Leadership

• Shape and evolve the team's GEO approach, identifying new opportunities, testing emerging tactics, and translating learnings into best practices
• Partner closely with the Director on account direction, priorities, and escalations
• Serve as the primary day‑to‑day client contact and escalation point, leading working sessions, presentations, and strategic discussions

Technical & Content Excellence

• Lead technical audits across crawlability, indexation, site architecture, structured data, and Core Web Vitals
• Guide keyword research, competitive analysis, content opportunity assessments, and AI visibility evaluations
• Lead GEO workstreams focused on content clarity, authority signals, citation readiness, and discoverability in generative search experiences
• Translate technical findings and performance trends into clear, prioritized recommendations tied to business outcomes

Performance, Measurement & Delivery

• Oversee performance reporting, insights, and business cases tied to GEO & SEO Impact
• Monitor scope, pacing, and delivery quality‑surfacing risks early and escalating as needed
• Support major initiatives including site migrations, redesigns, CMS changes, and large‑scale launches
• Partner cross‑functionally with content, analytics, media, development, and client teams

People & Operational Leadership

• Manage and develop junior team members through coaching, feedback, and career support
• Oversee team workflows, prioritization, and QA to ensure client‑ready delivery
• Support hiring and onboarding, helping new team members ramp quickly and effectively
• Improve processes, templates, and ways of working to increase efficiency and elevate quality
• Contribute to broader capability building through training, POVs, and thought leadership

What You Bring

Experience & Skills

• 5+ years of SEO experience, ideally in an agency or enterprise environment
• 1+ years of direct people management experience
• Proven experience leading enterprise‑level accounts and complex workstreams
• Deep understanding of technical SEO, content strategy, on‑page/off‑page optimization, and performance analysis
• Exposure to GEO / AEO / LLMO workflows preferred, including AI visibility or citation analysis (e.g., Profound, Bluefish)Working knowledge of HTML, CSS, JavaScript, and structured data
• Hands‑on experience with tools like Google Search Console, GA4, Adobe Analytics, Screaming Frog, BrightEdge, Semrush, Ahrefs, or similar
• Strong ability to turn complex data into clear narratives and actionable recommendations
• Confident, credible presence with client stakeholders

Mindset & Growth Orientation

• Curious about how AI systems surface, interpret, and cite information
• Energized by ambiguity and motivated to build in a growing space
• Grounded in performance and data-but excited to test, learn, and iterate
• Actively engaged in the industry and able to form informed points of viewComfortable leading teams through change and developing workstreams

What Success Looks Like

You lead GEO and SEO work with strong judgment, prioritization, and follow‑through

Your team delivers polished, high‑impact work and continues to grow

Clients trust you to navigate complexity and translate emerging change into action

GEO evolves from experimentation into structured, scalable impact under your leadership

Why dentsu

You’ll lead high‑impact search work at a moment when the discipline is expanding rapidly.

This role offers the chance to grow deep expertise in GEO, LLMO, and advanced SEO , manage and develop a strong team, and help define how modern search and AI‑driven discovery evolve in practice.

You’ll become a part of an award winning SEO team looking to push the limits of what is possible in search.

What we offer

• This is a permanent role
• The team is based in our Dublin office but operates under flexible working arrangements.
• As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of