SEO Manager
Merkle Italia
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Benefits offered by this job
Job summary
dentsu is seeking an SEO Manager, GEO in Dublin to lead day‑to‑day strategy, team operations, and client delivery across traditional SEO and AI‑powered discovery for a complex enterprise client.
The role demands deep knowledge of technical SEO, content strategy, and performance analysis, with hands‑on experience using major SEO tools. You will manage a team, collaborate with senior stakeholders, and drive scalable discovery programs in a rapidly evolving landscape.
Qualifications
- 5+ years of SEO experience, ideally in an agency or enterprise environment.
- 1+ years of direct people management experience.
- Proven experience leading enterprise‑level accounts and complex workstreams.
- Deep understanding of technical SEO, content strategy, on‑page/off‑page optimization, and performance analysis.
- Exposure to GEO / AEO / LLMO workflows preferred, including AI visibility or citation analysis.
- Working knowledge of HTML, CSS, JavaScript, and structured data.
- Hands‑on experience with tools like Google Search Console, GA4, Adobe Analytics, Screaming Frog, BrightEdge, Semrush, Ahrefs, or similar.
- Strong ability to turn complex data into clear narratives and actionable recommendations.
- Confident, credible presence with client stakeholders.
- Mindset & Growth Orientation.
- Curious about how AI systems surface, interpret, and cite information.
- Energized by ambiguity and motivated to build in a growing space.
Responsibilities
- Shape and evolve GEO approach, identifying new opportunities and translating learnings into best practices.
- Partner with the Director on account direction, priorities, and escalations.
- Serve as the primary day‑to‑day client contact and escalation point, leading sessions and strategic discussions.
- Lead technical audits across crawlability, indexation, site architecture, structured data, and Core Web Vitals.
- Guide keyword research, competitive analysis, content opportunity assessments, and AI visibility evaluations.
- Translate technical findings into prioritized recommendations tied to business outcomes.
- Oversee performance reporting, insights and business cases tied to GEO & SEO impact.
- Monitor scope, pacing, and delivery quality; escalate risks and support site migrations, redesigns, CMS changes, big launches.
- Partner cross‑functionally with content, analytics, media, development, and client teams.
Skills
Tools
Job description
The purpose of this role is to implement and execute SEO initiatives, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
At dentsu, we help leading brands win visibility across a search landscape that’s changing fast. We’re looking for a SEO Manager, GEO to lead day‑to‑day strategy, team operations, and client delivery across traditional SEO and AI‑powered discovery for a complex enterprise client. This is not a legacy SEO role with a new label. You’ll be a leader in reshaping discovery through generative AI, answer engines, and LLMs—and help turn what’s emerging into structured, scalable programs. You’ll lead teams, partner with senior stakeholders, and balance technical rigor with experimentation as the discipline evolves. This role is ideal for a strong SEO leader who is excited by the search evolution.
- Shape and evolve the team’s GEO approach, identifying new opportunities, testing emerging tactics, and translating learnings into best practices
- Partner closely with the Director on account direction, priorities, and escalations
- Serve as the primary day‑to‑day client contact and escalation point, leading working sessions, presentations, and strategic discussions
- Lead technical audits across crawlability, indexation, site architecture, structured data, and Core Web Vitals
- Guide keyword research, competitive analysis, content opportunity assessments, and AI visibility evaluations
- Lead GEO workstreams focused on content clarity, authority signals, citation readiness, and discoverability in generative search experiences
- Translate technical findings and performance trends into clear, prioritized recommendations tied to business outcomes
- Oversee performance reporting, insights, and business cases tied to GEO & SEO Impact
- Monitor scope, pacing, and delivery quality—surfacing risks early and escalating as needed
- Support major initiatives including site migrations, redesigns, CMS changes, and large‑scale launches
- Partner cross‑functionally with content, analytics, media, development, and client teams
- Manage and develop junior team members through coaching, feedback, and career support
- Oversee team workflows, prioritization, and QA to ensure client‑ready delivery
- Support hiring and onboarding, helping new team members ramp quickly and effectively
- Improve processes, templates, and ways of working to increase efficiency and elevate quality
- Contribute to broader capability building through training, POVs, and thought leadership
- 5+ years of SEO experience, ideally in an agency or enterprise environment
- 1+ years of direct people management experience
- Proven experience leading enterprise‑level accounts and complex workstreams
- Deep understanding of technical SEO, content strategy, on‑page/off‑page optimization, and performance analysis
- Exposure to GEO / AEO / LLMO workflows preferred, including AI visibility or citation analysis (e.g., Profound, Bluefish)
- Working knowledge of HTML, CSS, JavaScript, and structured data
- Hands‑on experience with tools like Google Search Console, GA4, Adobe Analytics, Screaming Frog, BrightEdge, Semrush, Ahrefs, or similar
- Strong ability to turn complex data into clear narratives and actionable recommendations
- Confident, credible presence with client stakeholders
- Mindset & Growth Orientation
- Curious about how AI systems surface, interpret, and cite information
- Energized by ambiguity and motivated to build in a growing space
- Grounded in performance and data—but excited to test, learn, and iterate
- Actively engaged in the industry and able to form informed points of view
- Comfortable leading teams through change and developing workstreams
You lead GEO and SEO work with strong judgment, prioritization, and follow‑through. Your team delivers polished, high‑impact work and continues to grow. Clients trust you to navigate complexity and translate emerging change into action. GEO evolves from experimentation into structured, scalable impact under your leadership.
You’ll lead high‑impact search work at a moment when the discipline is expanding rapidly. This role offers the chance to grow deep expertise in GEO, LLMO, and advanced SEO, manage and develop a strong team, and help define how modern search and AI‑driven discovery evolve in practice. You'll become a part of an award winning SEO team looking to push the limits of what is possible in search.
- This is a permanent role
- The team is based in our Dublin office but operates under flexible working arrangements.
- As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
For over 120 years, innovation has been a core tenet of our offering–exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way–helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.
Dublin
Iprospect
Full time
Permanent
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