Senior Product Marketing Manager

Jobgether; Ireland; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

Remote working within Europe

Ownership of strategic initiatives

Collaborative international team

Learning and development opportunities

Exposure to video infrastructure tech

Thought leadership and conferences

Salary and compensation discussed in招聘

Job summary

Jobgether in Ireland seeks a Senior Product Marketing Manager to shape market positioning and growth of cutting-edge video infrastructure in B2B tech. You will translate complex OTT/video capabilities into compelling value propositions and lead go-to-market initiatives with cross-functional teams.

This leadership role combines strategic vision with hands-on execution, including messaging, campaigns, analyst relations, and driving revenue growth.

Qualifications

• 8+ years in Product Marketing, Growth Marketing or related B2B tech role.
• Minimum 2 years in a senior leadership role.
• Strong understanding of OTT streaming and video tech (live, VOD, AdTech).
• Ability to translate complex tech into business value.
• Experience with positioning, GTM, competitive intelligence, and integrated campaigns.
• Excellent writing, storytelling, and communication skills.
• Proven analyst relations and industry relationships experience.
• Hands-on marketing execution with measurable outcomes.
• Practical experience using AI tools in marketing workflows.

Responsibilities

• Define and own product positioning, market segmentation, competitive analysis, and messaging strategies across the portfolio.
• Develop and execute go-to-market strategies for new product launches, including briefs and performance indicators.
• Lead analyst relations and strengthen market positioning in reports.
• Represent the business as a thought leader at conferences, media briefings, and executive events.
• Integrate AI-powered tools to improve research, competitive intelligence, content development, and campaign optimization.
• Collaborate with Product, Sales, Marketing, and Engineering to translate capabilities into benefits.
• Develop sales enablement materials and strategic narratives to drive revenue.
• Balance strategic leadership with hands-on execution to align initiatives with opportunities.

Skills

Product marketing

Growth marketing

GTM strategies

Campaign management

Storytelling

Cross-functional collaboration

AI in marketing

Analyst relations

Execution oriented

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in Ireland.

In this high-impact role, you will shape the market positioning and growth strategy of innovative video infrastructure solutions within the B2B technology sector. You will transform complex technical capabilities into compelling value propositions that resonate with customers, industry analysts, and business leaders. Working closely with Product, Marketing, Sales, and Engineering teams, you will drive strategic go-to-market initiatives and successful product launches. You will play a key role in strengthening market visibility, building industry credibility, and accelerating revenue growth. The position combines strategic leadership with hands-on execution, offering significant ownership over messaging, campaigns, and market development. You will also leverage AI-powered tools to optimize marketing workflows, competitive intelligence, and campaign performance in an international, collaborative environment.

Accountabilities

• Define and own product positioning, market segmentation, competitive analysis, and messaging strategies across the product portfolio.

• Develop and execute comprehensive go-to-market strategies for new product launches, including campaign briefs, messaging frameworks, and performance indicators.

• Lead analyst relations by building strong relationships with industry research firms, influencing market perception, and strengthening the organization’s positioning in industry reports.

• Represent the business externally as a thought leader and spokesperson through industry conferences, media briefings, panels, and executive presentations.

• Integrate AI-powered tools into marketing processes to improve research, competitive intelligence, content development, and campaign optimization.

• Collaborate with Product, Sales, Marketing, and Engineering teams to translate technical capabilities into clear business benefits and differentiated value propositions.

• Develop sales enablement materials, strategic narratives, and communication tools that support revenue generation and help commercial teams close opportunities.

• Balance strategic leadership with hands-on execution, ensuring marketing initiatives remain aligned with business objectives and market opportunities.

Requirements:

• At least 8 years of experience in Product Marketing, Growth Marketing, or a related role within the B2B technology sector, including a minimum of 2 years in a senior leadership or lead position.

• Strong understanding of OTT streaming and video technologies, including live streaming, video-on-demand (VOD), and advertising technology (AdTech).

• Ability to understand complex technical concepts and translate them into compelling business value propositions for technical and non-technical audiences.

• Demonstrated experience developing product positioning, go-to-market strategies, competitive intelligence, and integrated marketing campaigns.

• Excellent writing, storytelling, and communication skills, with the ability to create clear, differentiated, and persuasive messaging.

• Proven ability to manage analyst relations, build industry relationships, and confidently represent an organization in public-facing engagements.

• Hands-on mindset, combining strategic thinking with strong execution capabilities and a track record of delivering measurable marketing and growth outcomes.

• Practical experience using AI tools in marketing workflows, with a strong interest in exploring new applications to improve efficiency and performance.

• Strong cross-functional collaboration and stakeholder management skills, particularly when working with Product, Sales, Marketing, and Engineering teams.

• Comfortable operating in an international, fast-paced environment with the ability to influence senior stakeholders and drive initiatives independently.

Benefits:

• Flexible working arrangements designed to accommodate individual circumstances and promote work-life balance.

• Remote working opportunities within Europe.

• Opportunities to take ownership of strategic initiatives and contribute directly to business growth and market positioning.

• A collaborative, international, and diverse working environment that values different perspectives and backgrounds.

• Opportunities for continuous learning, professional development, training, and coaching.

• Exposure to innovative video infrastructure technologies and the evolving streaming and media technology ecosystem.

• Opportunities to build industry visibility through conferences, analyst engagements, media interactions, and thought leadership activities.

• Salary and additional compensation details to be discussed during the recruitment process.