Senior Product Marketing Manager

Gomyneed Private Limited; Dublin; Hybrid; EUR 85,000 - 120,000; Full time

Job summary

Intercom in Dublin, Ireland, is hiring a Senior Product Marketing Manager to own go-to-market strategy, ICP development, and messaging for Operator. You will shape how customers think about the product and collaborate across teams to ensure consistent market narratives.

The role requires a strong track record in B2B product marketing, depth in analytics, and the ability to drive launches and field enablement in a fast-paced environment.

Qualifications

• 5+ years in product marketing, ideally in B2B.
• Experience marketing something genuinely new and building the narrative that gave buyers a way to think about it.
• Ownership of a product area end-to-end, from ICP and positioning through launches and field enablement.
• Comfort with technical depth: automation, workflows, analytics, and AI agent behaviour.
• Experience with usage-based or consumption pricing is a strong plus.

Responsibilities

• Build the external narrative for Operator and bring it to market in a way that creates and shapes the category.
• Shape and refine the ICP and audience for Operator: who we're talking to, what their pains are, and what makes them choose us.
• Own core messaging and drive cross-functional alignment on how it shows up everywhere, from the website to the sales deck to customer email.
• Spend time with customers, study how they evaluate and adopt, and turn signal into clear insight.
• Lead launches and go-to-market moments, delivering crisp messaging for sales, campaigns, and content.

Skills

Product marketing

Go-to-market

Customer insight

Messaging

Job description

Intercom is hiring a Senior Product Marketing Manager (Dublin, Ireland). This is a Digital Marketing role listed on the official Intercom careers site.

Key Responsibilities:

• Build the external narrative for Operator and bring it to market in a way that creates and shapes the category
• Shape and refine the ICP and audience for Operator: who we're talking to, what their pains are, and what makes them choose us
• Own core messaging and drive cross-functional alignment on how it shows up everywhere, from the website to the sales deck to customer email
• Spend time with customers, study how they evaluate and adopt, and turn signal into clear insight
• Lead launches and go-to-market moments, delivering crisp messaging for sales, campaigns, and content
• 5+ years in product marketing, ideally in B2B, with a track record of shaping how complex products are understood in market
• Experience marketing something genuinely new and building the narrative that gave buyers a way to think about it
• Ownership of a product area end-to-end, from ICP and positioning through launches and field enablement
• Comfort with technical depth: automation, workflows, analytics, and AI agent behaviour
• Experience with usage-based or consumption pricing is a strong plus

Salary: Competitive (not disclosed)

Job Type: Full-time