Senior Performance Copywriter

Jobgether; Ireland; Remote; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Fully remote working environment

Generous vacation allowance

Unlimited sick days

Ongoing learning opportunities

Home office support

Medical insurance costs covered

Flexible fitness allowance

Collaboration with international team

Exposure to AI-driven marketing tools

Job summary

Jobgether is seeking a Senior Performance Copywriter based in Ireland to craft conversion-focused copy for landing pages, ads, and video scripts. You will use data-driven insights to optimize messaging across international clients and collaborate with marketing, design, and media teams in a remote, fast-paced environment.

You will leverage AI tools for research and ideation, develop structured copy variations for A/B testing, and ensure all messaging aligns with brand guidelines and advertising

Qualifications

• 5+ years of direct-response copywriting or performance-focused roles.
• Exceptional English writing, grammar, proofreading, and editing skills.
• Strong understanding of direct-response principles and customer psychology.
• Proven experience writing landing pages, paid ads, and performance-oriented assets.
• Ability to develop headlines, hooks, offers, and messaging angles.
• Experience creating campaigns to engage cold audiences for acquisition.
• Strong research skills to understand products, markets, competitors, and customer segments.
• Ability to translate complex information into clear customer benefits.
• Experience developing copy variations for A/B testing and interpreting results.
• Comfort analyzing marketing data to improve copy performance.
• Experience using AI tools for research, ideation, copy development, and optimization.
• Attention to detail with brand compliance and advertising standards.
• Strong organizational and multi-project management skills.
• Curiosity and openness to new tools and formats.
• Adaptability in a fast-paced environment.
• Strong execution and timely delivery.
• Critical thinking and problem-solving in undefined processes.
• Clear professional communication and ownership.

Responsibilities

• Own development and optimization of performance-driven copy across acquisition campaigns.
• Create conversion-focused copy for landing pages, ads, video scripts, and funnel assets.
• Research products, audiences, competitors, and trends to identify messaging opportunities.
• Develop compelling headlines, hooks, offers, value propositions, and messaging angles.
• Translate technical features into clear customer benefits.
• Ensure advertising claims are accurate and compliant.
• Develop copy variations for structured A/B testing and refine messaging from results.
• Review marketing data to identify successful concepts and guide iterations.
• Adapt messaging across clients, products, and industries while considering audience differences.
• Document learnings and successful concepts in the team knowledge base.
• Collaborate with marketing, design, video editors, and media buyers."Integrate AI tools to improve research, ideation, copy development, analysis, and production workflows.
• Manage multiple projects and clients with quality and timely delivery.

Skills

Direct-response copywriting

Performance copywriting

Landing pages copy

Paid ads copy

Video scripts

A/B testing

Research skills

AI-assisted ideation

Marketing analytics

English writing

Attention to brand guidelines

Project management

Cross-functional collaboration

Tools

AI tools

Marketing platforms

CRM/marketing data tools

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Performance Copywriter based in Ireland.

Join a global, remote-first team focused on developing innovative, data-driven customer acquisition solutions for businesses across multiple industries. As a Senior Performance Copywriter, you will create persuasive, conversion-focused messaging that turns cold audiences into engaged prospects and customers. You will develop copy for landing pages, paid advertisements, video scripts, and complete marketing funnels, using customer research and performance data to guide your approach. Working closely with marketing, creative, and media buying teams, you will continuously test and refine messaging to improve campaign results. You will also leverage AI-powered tools to accelerate research, generate ideas, and optimize your creative workflow. This role offers the opportunity to influence marketing performance, share insights across teams, and help scale successful concepts in a fast-paced, international environment.

Accountabilities

You will own the development and optimization of performance-driven copy across customer acquisition campaigns, combining persuasive storytelling with structured experimentation and data analysis. Your work will help identify effective messaging, improve conversion rates, and establish repeatable creative strategies across clients and industries.

• Create conversion-focused copy for cold-traffic campaigns, including landing pages, paid advertisements, video scripts, advertorials, forms, calls to action, and other funnel assets.

• Research products, audiences, competitors, markets, and advertising trends to identify customer needs, messaging opportunities, and differentiated positioning.

• Develop compelling headlines, hooks, offers, value propositions, benefits, and creative angles that motivate audiences to take action.

• Translate technical product features into clear, relevant, customer-focused benefits.

• Ensure advertising claims are accurate, substantiated, and aligned with client requirements and advertising platform policies.

• Develop structured copy variations for A/B testing and use campaign results to refine messaging and improve conversion performance.

• Review marketing performance data to identify successful concepts, understand underperforming copy, and guide future iterations.

• Adapt proven messaging approaches across relevant clients, products, and industries while accounting for differences in audience needs.

• Document successful concepts, unsuccessful experiments, research findings, and key learnings in the team's copywriting knowledge base.

• Collaborate with marketers, designers, video editors, media buyers, and other creative professionals during brainstorming and campaign development.

• Integrate AI tools into research, ideation, copy development, analysis, and production workflows to improve efficiency and output quality.

• Manage multiple projects, clients, and industry niches while maintaining consistent quality, accuracy, and delivery timelines.

Requirements

You are an experienced performance copywriter with a strong understanding of direct-response marketing, customer psychology, and conversion optimization. You can quickly understand unfamiliar products and audiences, turn research into compelling messaging, and use measurable results to improve your work.

• At least 5 years of experience in direct-response copywriting, performance copywriting, advertising copywriting, or a similar conversion-focused role.

• Native-level English proficiency, with exceptional writing, grammar, proofreading, and editing skills.

• Strong understanding of direct-response principles, customer psychology, and conversion-focused messaging.

• Proven experience writing landing pages, paid advertising copy, and performance-oriented creative assets.

• Ability to develop compelling headlines, hooks, offers, calls to action, value propositions, and distinct messaging angles.

• Experience creating campaigns designed to engage cold audiences and support customer acquisition.

• Strong research skills and the ability to quickly understand new products, markets, competitors, and customer segments.

• Ability to translate complex or technical information into clear, persuasive customer benefits.

• Experience developing copy variations for structured A/B testing and interpreting performance results.

• Comfort reviewing marketing data and applying insights to improve copy effectiveness.

• Experience using AI tools for research, ideation, copy development, performance analysis, and workflow optimization.

• Excellent attention to detail, particularly when following brand guidelines, compliance requirements, and advertising standards.

• Strong organizational skills and the ability to manage multiple clients, projects, and competing deadlines.

• Curiosity and openness to experimenting with new tools, formats, and creative approaches.

• Adaptability and the ability to work effectively in a fast-paced, evolving environment.

• Strong execution skills, with the ability to deliver high-quality work efficiently and consistently on time.

• Critical thinking, problem-solving abilities, and initiative when navigating undefined processes or challenges.

• Clear professional communication, collaborative working habits, self-motivation, and a strong sense of ownership.

Benefits

• Fully remote working environment, with the flexibility to work from a location where you can be productive and comfortable.

• Generous paid vacation allowance.

• Unlimited sick days to support recovery and well-being.

• Ongoing learning opportunities through books, workshops, conferences, and other professional development resources.

• Home office support, including coverage for equipment and furniture expenses.

• Medical insurance costs covered.

• Flexible fitness allowance to support physical well-being.

• Opportunities to collaborate with an international, multilingual team across marketing, technology, design, and analytics.

• Exposure to AI-driven marketing tools, data-informed creative strategies, and performance optimization.

• Location eligibility: The role is available remotely within Europe.

• Salary: No specific salary range is provided in the job description.