Conversion Copywriter & Content Lead

Lever, Inc.; Ireland; Remote; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Remote work

Full-time remote position

Creative ownership

AI-powered content workflows

Job summary

Lever, Inc. seeks a Conversion Copywriter & Content Lead based in Ireland to own high-impact copy across outbound, paid ads, landing pages, emails, LinkedIn, and content assets.

You will blend creative writing with commercial thinking, focusing on performance and measurable growth. Responsibilities include crafting messaging, hooks, and calls to action, adapting tone for diverse audiences and founder voices, and collaborating with AI tools while applying editorial judgment to maximize results.

Qualifications

• Proven experience writing direct-response copy for B2B, SaaS, technology, or comparable businesses.
• Track record of measurable results from copy contributing to business outcomes.
• Strong ability to write in different voices and personalities.

Responsibilities

• Own conversion-focused copy across cold emails, paid ads, landing pages, newsletters, and social content.
• Develop messaging, angles, hooks, structures, and calls to action that drive action.
• Write content for different audiences and founder voices while staying authentic.
• Collaborate with AI tools and creative resources to produce efficient content with strategic direction.
• Improve copy based on reply, click-through, and conversion metrics.

Skills

Direct-response copy

B2B tech writing

AI tools usage

English writing

Messaging adaptation

Tools

AI tools

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Conversion Copywriter & Content Lead based in Ireland.

This is a high-impact content and conversion role focused on turning attention into measurable business growth.
You’ll own copy across outbound, paid advertising, landing pages, email, LinkedIn, and content assets.
The role combines creative writing with strong commercial thinking and a relentless focus on performance.
You’ll work across multiple channels and adapt messaging to different audiences, campaigns, and founder voices.
AI is an important part of the workflow, but your judgment, editing, and strategic thinking will remain essential.
Success is measured through tangible outcomes such as replies, clicks, leads, conversions, and booked calls.
It’s an environment for a results-driven copywriter who wants meaningful creative ownership and direct influence on growth.

Accountabilities

• Own conversion-focused copy across cold email sequences, paid ads, landing pages, newsletters, email campaigns, LinkedIn content, infographics, and carousels.

• Develop compelling messaging, angles, hooks, structures, and calls to action that encourage prospects to take action.

• Write and adapt content for different audiences, campaigns, and distinct founder voices, maintaining authenticity and consistency.

• Partner with AI tools and creative resources to produce content efficiently while providing the strategic direction and editorial judgment needed to make outputs effective.

• Continuously evaluate and improve copy based on reply rates, click-through rates, conversion rates, leads generated, and calls booked.

• Approach every assignment with a growth mindset, prioritizing commercial outcomes over word count, aesthetics, or writing for its own sake.

• Contribute to campaign strategy by understanding what motivates prospects to click, respond, convert, buy, or book a call.

• Take ownership of messaging quality and performance rather than relying on designers or other team members to determine whether the copy works.

Requirements:

• Proven experience writing direct-response copy for B2B, SaaS, technology, or comparable businesses.

• A track record of generating measurable results through your copy, with the ability to demonstrate how your work contributed to business outcomes.

• Strong ability to write in different voices and personalities, adapting tone and messaging to suit specific individuals and audiences.

• Practical experience using AI tools as part of your writing workflow, combined with the ability to challenge, edit, refine, and improve AI-generated content.

• Strong commercial and marketing instincts, with a clear understanding of the psychology behind clicks, replies, conversions, purchases, and booked meetings.

• Native-level English writing skills, with exceptional command of language, tone, clarity, and persuasion.

• Ability to maintain at least 4 hours of daily overlap with Lisbon time.

• A performance-oriented mindset and willingness to prioritize measurable impact over purely creative or brand-focused writing.

• Experience with MSPs, IT services, cybersecurity, or B2B technology is a strong plus.

• Candidates whose experience is primarily long-form SEO, brand storytelling, or purely editorial writing may be less suited to the role.

Benefits:

• Remote, full-time opportunity, with fractional arrangements also considered.

• Significant creative ownership across multiple marketing channels and campaigns.

• Opportunity to work at the intersection of copywriting, growth marketing, AI, and conversion optimization.

• Performance-focused environment where the impact of your work is measured through tangible business results.

• Exposure to diverse campaigns, audiences, founder voices, and marketing channels.

• Opportunity to use and shape AI-powered content workflows while maintaining strategic and editorial ownership.

• Flexible engagement structure for candidates interested in either a full-time or fractional opportunity.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.