Creative Marketing Manager

Jobgether SRL; Ireland; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote work

Schedule aligned with UTC+3 (EEST)

5 paid sick days

20 days annual leave after probation

Job summary

Jobgether SRL in Ireland seeks a Creative Marketing Manager to shape advertising concepts for a HealthTech product across Meta platforms and international markets. You will work with designers, editors, and marketing specialists to translate insights into compelling campaigns.

You will research competitors, craft hooks and headlines, and analyse creative performance to drive improvements. This fully remote role aligns with UTC+3 timing.

Qualifications

• At least 2 years in marketing, advertising, copywriting, content creation, or creative strategy.
• Strong copywriting and persuasive messaging for audiences.
• Proven ability to create advertising concepts, campaign ideas, or marketing strategies.
• Experience researching competitors and translating findings into insights.
• Balance of creative thinking and analytical testing and optimization.
• Good understanding of the Meta advertising ecosystem and paid social campaigns.
• Experience working with international markets, especially the US or Europe.
• Relevant health, wellness, or self-improvement experience; not limited to market outside health industry.
• Upper-intermediate English proficiency and clear idea presentation.

Responsibilities

• Develop innovative advertising concepts for paid campaigns, primarily across Facebook and Instagram.
• Research competitors, market trends, and high-performing ads in health, wellness, lifestyle, and self-improvement sectors.
• Create concepts for video and image ads, including UGC formats and storytelling-driven campaigns.
• Write hooks, headlines, and primary ad copy tailored to different audiences.
• Collaborate with designers, video editors, and marketing teammates to bring concepts to life.
• Plan and coordinate creative testing to evaluate concepts, messaging, and angles.
• Analyze creative performance, identify patterns, and recommend data-informed improvements.
• Develop fresh ideas for product positioning and adapt concepts to different markets and audiences.

Skills

Copywriting

Advertising concepts

Creative strategy

Meta platforms

English communication

Data-driven testing

Tools

Meta Ads Manager

Analytics tools

Job description

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Creative Marketing Manager based in Ireland.

Join a fast-growing HealthTech environment at the intersection of wellness, artificial intelligence, and self-improvement. In this role, you will shape advertising concepts for an innovative wellness product in active development, helping it connect with audiences across international markets. You will combine creative thinking, competitor research, and performance analysis to develop compelling campaigns, primarily for Meta platforms. Working closely with designers, editors, and marketing specialists, you will turn insights into impactful creative ideas and continuously improve campaign effectiveness. This is an opportunity to influence product positioning, experiment with new advertising formats, and contribute to the growth of a global wellness product.

Accountabilities

• Develop innovative advertising concepts for paid campaigns, primarily across Facebook and Instagram.
• Research competitors, market trends, and high-performing advertisements in the health, wellness, lifestyle, and self-improvement sectors.
• Create concepts for video and image ads, including user-generated content (UGC) formats and storytelling-driven campaigns.
• Write compelling hooks, headlines, primary ad copy, and messaging tailored to different audiences.
• Collaborate with designers, video editors, and marketing team members to bring creative concepts to life.
• Plan and coordinate creative testing to evaluate different concepts, messaging, and advertising angles.
• Analyze creative performance, identify patterns, and recommend data-informed improvements.
• Develop fresh ideas for product positioning and adapt advertising concepts to different markets, audience segments, and customer motivations.

Requirements

• At least 2 years of experience in marketing, advertising, copywriting, content creation, or creative strategy.
• Strong copywriting skills and the ability to develop persuasive, audience-focused advertising messages.
• Experience creating advertising concepts, campaign ideas, or marketing strategies.
• Proven ability to research competitors, recognize successful advertising patterns, and translate findings into actionable insights.
• A balance of creative thinking and analytical skills, with an interest in testing and continuous improvement.
• Good understanding of the Meta advertising ecosystem and paid social campaigns.
• Experience working with international markets, particularly the United States or Europe.
• Relevant experience in health, wellness, lifestyle, or self-improvement is essential; candidates whose experience is limited to the Ukrainian market outside the health industry will not be considered.
• Upper-intermediate English proficiency or higher, with the ability to communicate ideas and present research clearly.
• Strong organizational skills, initiative, ownership, and the ability to manage creative work independently.

Nice to have:

• Experience collaborating with UGC creators or influencers.
• Experience marketing mobile applications.
• Understanding of web funnels, conversion psychology, and user behavior.
• Experience developing creative strategies for paid acquisition.
• Ability to identify compelling advertising angles and define distinctive product positioning.
• Familiarity with US audiences and the communication styles that resonate in the US market.

Benefits:

• Fully remote work, with flexibility to organize your workweek independently.
• A working schedule aligned with 2:00 PM–10:00 PM UTC+3 (EEST).
• Autonomy over your workflow, with an emphasis on timely reporting and delivery.
• 5 paid sick days.
• 20 days of paid annual leave after the probationary period.
• The opportunity to contribute to an emerging wellness product and develop your expertise in international HealthTech marketing.