Senior Media Account Lead: Integrated Planning & Growth

Think Differently; Dublin; On-site; EUR 45,000 - 50,000; Full time

Job summary

Think Differently in Ireland is seeking a Senior Account Manager to own media planning across the full channel mix, spanning TV, digital, social, print and out-of-home. You will build holistic strategies that maximise client ROI, not just the easiest channel to plan.

You’ll think holistically about where budgets work hardest, supported by strong digital fluency and an understanding of how media types fit together. Expect cross-functional collaboration with strategy and creative teams.

Qualifications

• Solid experience in media planning within an agency setting, across multiple channels
• Strong analytical skills and ability to translate data into actionable recommendations
• Excellent client-facing communication and presentation abilities
• Proven ability to manage multiple campaigns without dropping the ball

Responsibilities

• Build integrated media strategies spanning traditional and digital channels
• Own campaign planning, execution and optimisation to hit KPIs
• Negotiate with media owners and platforms for strong rates and placements
• Use planning and forecasting tools to create detailed channel schedules
• Read audience data and performance metrics to sharpen plans
• Collaborate with strategy, creative and client services teams to keep plans aligned
• Provide regular client reporting with clear insights
• Monitor emerging platforms and opportunities as the media landscape shifts
• Manage budgets and keep campaigns on track financially

Skills

Media planning

Digital planning

Traditional media

Negotiation

Analytics

Excel

Client facing

Project management

Presentation skills

Tools

Planning tools

Forecasting tools

Job description

Think Differently in Ireland is seeking a Senior Account Manager to own media planning across the full channel mix, spanning TV, digital, social, print and out-of-home. You will build holistic strategies that maximise client ROI, not just the easiest channel to plan.

You’ll think holistically about where budgets work hardest, supported by strong digital fluency and an understanding of how media types fit together. Expect cross-functional collaboration with strategy and creative teams.