Senior Account Manager, Media Planning

Think Differently; Dublin; On-site; EUR 45,000 - 50,000; Full time

Job summary

Think Differently in Ireland is seeking a Senior Account Manager to own media planning across the full channel mix, spanning TV, digital, social, print and out-of-home. You will build holistic strategies that maximise client ROI, not just the easiest channel to plan.

You’ll think holistically about where budgets work hardest, supported by strong digital fluency and an understanding of how media types fit together. Expect cross-functional collaboration with strategy and creative teams.

Qualifications

• Solid experience in media planning within an agency setting, across multiple channels
• Strong analytical skills and ability to translate data into actionable recommendations
• Excellent client-facing communication and presentation abilities
• Proven ability to manage multiple campaigns without dropping the ball

Responsibilities

• Build integrated media strategies spanning traditional and digital channels
• Own campaign planning, execution and optimisation to hit KPIs
• Negotiate with media owners and platforms for strong rates and placements
• Use planning and forecasting tools to create detailed channel schedules
• Read audience data and performance metrics to sharpen plans
• Collaborate with strategy, creative and client services teams to keep plans aligned
• Provide regular client reporting with clear insights
• Monitor emerging platforms and opportunities as the media landscape shifts
• Manage budgets and keep campaigns on track financially

Skills

Media planning

Digital planning

Traditional media

Negotiation

Analytics

Excel

Client facing

Project management

Presentation skills

Tools

Planning tools

Forecasting tools

Job description

The opportunity

Our client, a growing media agency working across a broad range of client sectors, is looking for a Senior Account Manager to take ownership of media planning across the full channel mix. This isn't a role tied to one discipline, you'll be working across TV, digital, social, print, out of home and everything in between, building strategies that make sense for the client and the objective, not just the channel that's easiest to plan.

You'll be the person clients trust to think holistically about where their budget works hardest, backed by strong digital fluency and a genuine handle on how all media types fit together.

Where you'll spend your time

• Building integrated media strategies that span traditional and digital channels, tailored to each client's goals
• Owning campaign planning, execution, and optimisation to hit agreed KPIs
• Negotiating with media owners and platforms to secure strong rates and placements
• Using planning and forecasting tools to build out detailed schedules across channels
• Reading audience data and performance metrics to sharpen planning decisions
• Working closely with strategy, creative, and client services teams to keep plans joined up
• Reporting regularly to clients with clear insight, not just numbers
• Keeping an eye on emerging platforms and new opportunities as the media landscape shifts
• Managing budgets and keeping campaigns on track financially

What you'll bring

• Solid experience in media planning within an agency setting, comfortable working across channels rather than specialising in just one
• Strong digital planning experience, including social, video, and programmatic
• Working knowledge of traditional media planning and how it integrates with digital
• Confidence negotiating with media owners and platforms
• Sharp analytical skills, able to turn data into practical recommendations
• Strong Excel skills and comfort with planning and reporting tools
• Excellent attention to detail and organisation
• Confident client facing communication and presentation skills
• The ability to run multiple campaigns at once without dropping the ball
• A collaborative approach and a genuinely positive attitude

Nice to have

• Familiarity with additional planning or audience measurement systems
• Understanding of programmatic buying and the wider ad tech landscape
• Exposure to attribution modelling or advanced measurement approaches
• Experience across a range of industry sectors
• A relevant marketing or media qualification

Salary: €45,000 to €50,000
Type: Full time

At ThinkDifferently.ie we are an equal opportunity agency. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, ethnic origin or disability status.