Head of Growth

Viska Automation Systems Ltd.; Cork; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Viska Automation Systems Ltd. in Ireland is seeking a Head of Growth to own how we generate and nurture new business opportunities.

This hands-on role sits between business development, digital marketing, sales development and channel growth, with freedom to craft the growth engine and build relationships that convert into revenue. You’ll drive target campaigns, content creation and CRM-driven processes, working closely with engineers to convert technology into customer value and scaling the

Qualifications

• At least 3 years’ experience in B2B sales.
• Comfortable building scalable growth engines using digital channels.
• Willingness to own thinking and execution; strong ownership.

Responsibilities

• Identify target industries, companies and decision-makers where Viska’s technology can create value.
• Develop and execute targeted prospecting campaigns.
• Engage potential customers via LinkedIn, email and phone.
• Build and nurture a pipeline with high-quality opportunities.
• Develop website content and case studies to support growth.
• Improve SEO and organic visibility for strategic areas.
• Collaborate with management and engineers to translate tech into customer content.
• Measure pipeline progression and report progress regularly.

Skills

B2B sales

Prospecting

Content creation

LinkedIn outreach

Education

Relevant business/engineering/sales/marketing qualification

Tools

CRM

CMS

SEO tools

Job description

Location: Mallow, Co. Cork
Employment Type: Full-time

Viska Systems is an Irish technology company specialising in AI-powered Machine Vision, Robotics and intelligent automation.

We work with manufacturers to solve complex production and quality challenges by developing systems that enable machines to move, think and see.

We are growing, and we are now looking for someone who can help us turn our technology, expertise and market opportunities into the next stage of Viska’s growth.

The Opportunity

We are looking for a Head of Growth to take ownership of how Viska generates, develops and nurtures new business opportunities.

This is not a traditional marketing role, nor is it a traditional field sales role.

It sits right between business development, digital marketing, sales development and channel growth.

Your job is ultimately to answer one question:

How do we create more of the right opportunities for Viska?

You will identify the companies and markets we should be talking to, find ways to reach them, create content that gets their attention, develop our digital presence, build relationships with potential partners, generate inbound and outbound leads, and turn those leads into genuine sales opportunities.

Most importantly, this is a hands-on role.

We are a growing company, so you won’t be joining a large sales and marketing department with a team to execute your ideas. You’ll have considerable freedom to decide what we should do, but you’ll also be expected to roll up your sleeves and make it happen. As results build and the team expands, you’ll help shape a broader growth function rather than carrying everything on your own shoulders.

One day you might be developing a campaign for a particular manufacturing sector. The next you could be writing a case study, improving a webpage, researching target companies, reaching out to prospects on LinkedIn, meeting a potential technology partner, following up an inbound enquiry or sitting with our engineers to understand an application that could become our next sales opportunity.

We want someone who enjoys that variety.

What You’ll Own

Growth & Opportunity Generation

Take ownership of building a consistent pipeline of high-quality opportunities for Viska.

You will:

• Identify target industries, companies, applications and decision-makers where Viska’s technology can create value.
• Research market trends, competitor activity, customer needs and emerging applications, gathering intelligence to guide our growth priorities.
• Build and execute targeted prospecting campaigns.
• Proactively engage potential customers through LinkedIn, email, telephone and other relevant channels.
• Develop account lists and pursue target organisations systematically rather than waiting for opportunities to come to us.
• Respond to and qualify inbound opportunities.
• Nurture prospects that may not be ready to buy today but have future potential.
• Work closely with the management and technical team to progress qualified opportunities.
• Experiment with new ways of generating demand and double down on the approaches that work.

Digital Growth & Content

Our digital presence should be a sales tool, not simply an online brochure.

You will take practical ownership of developing it.

This will include:

• Maintaining and continuously improving the Viska Systems website.
• Creating new solution, application and industry-focused website content.
• Developing case studies from successful customer projects.
• Creating useful technical and commercial content for LinkedIn and other appropriate channels.
• Developing email and digital campaigns for specific industries and applications.
• Improving SEO and organic visibility for strategically important areas.
• Developing landing pages and calls-to-action that turn visitors into enquiries.
• Using analytics to understand where visitors and leads are coming from and which content is creating commercial engagement.
• Working with our engineers and management to turn technical expertise into compelling customer-facing content.

You don’t need to be a software developer or graphic designer, but you should be comfortable getting into a CMS, creating and publishing content, using modern digital tools and figuring things out.

Direct sales won’t be our only route to growth.

You will help identify and develop relationships that can expand Viska’s reach in Ireland and internationally.

This could include:

• System integrators.
• Distributors and representatives.
• Equipment manufacturers.
• Referral partners.
• Strategic industry relationships.

You will identify potential partners, initiate conversations, develop relationships and work with them to uncover joint opportunities.

We don’t just want a database of partners – we want active relationships that create opportunities.

You will:

• Own the quality and structure of our sales pipeline.
• Ensure leads and opportunities are captured and progressed through the CRM.
• Establish clear follow-up and lead-nurturing processes.
• Track where opportunities originate and which growth activities actually produce results.
• Prepare regular progress reports for management on growth activity, pipeline performance, results and next steps.
• Follow Viska’s quality management system and relevant ISO 9001 procedures, keeping sales records and customer communications accurate and consistent.
• Help improve our sales processes as the company scales.
• Ensure promising opportunities don’t disappear simply because nobody followed up.

What We’re Looking For

We’re less interested in finding someone who ticks every box than finding someone with the ability, drive and curiosity to build something.

You could be an experienced growth professional or an ambitious B2B salesperson ready to take significantly more ownership.

What matters is how you operate.

You are likely to be someone who:

• Has at least 3 years’ experience in B2B sales, including prospecting, building relationships and progressing commercial opportunities.
• Is naturally proactive and doesn’t wait to be given a list of tasks.
• Gets satisfaction from turning an idea into something real.
• Is comfortable starting with a blank page and figuring out what needs to happen.
• Can think strategically but is equally comfortable executing the detail yourself.
• Is commercially minded and genuinely interested in how businesses grow.
• Is comfortable approaching people and starting new conversations.
• Can write clearly and create compelling B2B content.
• Understands how digital marketing connects to an actual sales pipeline.
• Is organised enough to manage multiple opportunities and initiatives without losing momentum.
• Has experience working with technical products or solutions, and wants to get under the hood of our technology – quickly learning how it works and where it adds value.
• Uses data to understand what is working rather than relying solely on intuition.
• Is comfortable experimenting, learning and changing direction when something isn’t producing results.
• Takes ownership – if you see something that needs to be done, your instinct is to find a way to do it.

Experience in industrial automation, engineering, manufacturing, robotics, machine vision or a related technical sector would be valuable. A relevant qualification in business, sales, marketing, engineering or a related field is welcome, but demonstrated ability and results matter more.

What You Won’t Need To Do

This isn’t a role where you’ll spend every week travelling making traditional sales calls.

There will be customer meetings, exhibitions, networking and partner visits where they add value, but the emphasis is on building a scalable growth engine using digital channels, targeted business development, content and partnerships.

It also isn’t a role where you’ll simply manage external agencies or tell other people what needs to be done.

We need someone who can own the thinking and the execution.

How We’ll Think About Success

We won’t measure success by how many LinkedIn posts were published or how many emails were sent.

We’ll look at whether your work is helping Viska build a stronger commercial engine.

That means things such as:

• Growth in qualified sales opportunities.
• Pipeline value created.
• Inbound opportunities generated.
• Outbound prospects converted into meaningful conversations.
• Channel partners activated and partner-generated opportunities created.
• Improved website visibility and conversion.
• Stronger engagement with our target industries.
• Consistent progression and follow-up of opportunities.
• Learning which markets, messages and channels work – and using those insights to improve what we do.

Ultimately, success means helping create a repeatable and scalable way of generating the right opportunities for Viska Systems.

This is an opportunity to have a real influence on the growth of an ambitious Irish technology company.

You won’t inherit a rigid playbook. You’ll have the opportunity to help create it.

You’ll work directly with the management and technical team, get close to our customers and technology, and have significant autonomy to test ideas and shape how Viska approaches growth.

For the right person, the role offers significant scope to grow alongside the company and build the growth function as Viska scales.

If you’re looking for a role where everything is already defined and you simply need to execute an established process, this probably isn’t it.

But if you like the idea of building, experimenting, taking ownership and seeing the direct commercial impact of your work, we’d like to hear from you.