Senior/ CRM Manager, Retention & Gamification

Crypto Pro Network

Dublin

Hybrid

EUR 90,000 - 130,000

Full time

13 days ago

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Job summary

Crypto.com is seeking a Senior CRM Manager to join our Global CRM team in Dublin. You will design data-driven CRM strategies to boost activation, retention, upsell, and monetization across Web3 products, with a hands-on approach and strong cross-functional collaboration.

You will lead lifecycle campaigns, leverage AI/ML personalization and gamification, and deliver dashboards to track DAU/MAU, ARPU, and ROI.

Qualifications

8years+ experience in online retention marketing with gamification and loyalty programs
Data-driven professional with strong analytics
Experience collaborating with multiple departments (marketing, product, technical, creative)

Responsibilities

Design data-driven lifecycle strategies including gamification to drive activation, retention, upsell and churn management.
Lead CRM campaigns with cross-functional teams to ensure impactful, aligned communication.
Map and optimize customer journeys for seamless funnel conversion and higher engagement.
Focus on KPIs like DAU/MAU, ARPU, retention and conversion using data-driven insights.
Lead A/B testing to evaluate and refine campaigns for ROI.
Own campaign execution from ideation to delivery with high quality results.
Leverage AI/ML to enhance targeting, segmentation and real-time engagement.
Drive loyalty through gamification and innovative customer experiences.
Prepare dashboards to track CRM performance and enable data-driven decisions.
Automate tasks and workflows to improve efficiency and scalability.
Collaborate with data engineering and MarTech to ensure accurate CRM data pipelines and CDP workflows.
Stay informed on crypto market trends to refine CRM strategy.

Skills

Retention marketing

Gamification

Data-driven

Cross-functional collaboration

AI/ML personalization

CDP integrations

Tools

CDP platforms

APIs

Real-time engagement

Job description

Senior/ CRM Manager, Retention & Gamification

Crypto.com is seeking a highly skilled and motivated (Senior) CRM Manager to join our Global CRM team. Reporting to the Global CRM Director, this role is vital in delivering innovative, data-driven CRM strategies to drive customer retention, loyalty, and monetization for our fast-growing Web3 and crypto ecosystem.We are looking for someone with strong collaboration skills, a must-do attitude, and a hands-on approach to tackling challenges. The ideal candidate is a team player who thrives in a fast-paced, dynamic environment and has a proven track record of delivering impactful results in retention, win-back, lifecycle management, and gamification strategies.You will work closely with cross-functional teams across marketing, product, and creative to craft and execute seamless customer journeys. This role requires deep expertise in CRM platforms, campaign optimization, and data analytics, as well as familiarity with AI/ML-driven personalization, gamified customer engagement, and blockchain-powered retention strategies.

Responsibilities

Design and implement data-driven customer lifecycle strategies, including innovative gamification approaches, to drive activation, retention, upsell, cross-sell, and churn management for Crypto.com ’s products. Strong candidates must demonstrate a proven record of implementing end-to-end gamification strategies and delivering measurable results.
Work closely with marketing, product, technical, and creative teams to deliver impactful and aligned CRM campaigns that resonate with users and drive business growth.
Map and continuously improve customer journeys, ensuring seamless funnel conversion, enhanced user experiences, and increased engagement across all touchpoints.
Focus on achieving and exceeding key performance indicators, including DAU/MAU, ARPU, retention, and conversion rates, by leveraging data-driven insights and innovative CRM approaches.
Lead A/B testing initiatives to evaluate campaign effectiveness, analyze results, and refine strategies to maximize performance and ROI.
Take full ownership of campaign execution, from ideation to delivery, ensuring high-quality outcomes that align with the organization’s goals.
Leverage AI/ML technologies to enhance targeting, segmentation, and predictive modeling, delivering hyper-personalized and real-time customer engagement.
Drive customer engagement and loyalty through gamification strategies, crafting innovative experiences that encourage participation and long-term retention.
Prepare actionable insights and intuitive dashboards using data visualization tools to track and report CRM campaign performance, enabling data-driven decision-making.
Automate repetitive tasks, workflows, and engagement mechanisms to improve operational efficiency and scalability, ensuring faster execution and better outcomes.
Partner with data engineering and MarTech teams to ensure CRM data pipelines, customer data lakes, and CDP workflows are accurate, up-to-date, and optimized for performance.
Market Awareness: Stay informed on crypto market trends, Web3 advancements, and evolving customer behaviors to refine CRM strategies and maintain a competitive edge.
Exhibit a must-do attitude by identifying challenges early and implementing solutions to ensure campaigns are delivered on time and with accuracy.

Requirements

8years+ experience in online retention marketing with gamification and loyalty programs
Data Driven professional
Experience working with multiple departments
Exposed / used CDP platforms, API integration, dynamic personalization, localization powered by AI/ML, and real-time engagement are highly preferred.
Candidates with a proven track record of delivering results across commercial, gamification and retention strategy, technical, and data domains—coupled with leadership experience and a hands-on approach—will be considered for the Senior Manager position.

Crypto.com is seeking a highly skilled and motivated (Senior) CRM Manager to join our Global CRM team. Reporting to the Global CRM Director, this role is vital in delivering innovative, data-driven CRM strategies to drive customer retention, loyalty, and monetization for our fast-growing Web3 and crypto ecosystem.We are looking for someone with strong collaboration skills, a must-do attitude, and a hands‑on approach to tackling challenges. The ideal candidate is a team player who thrives in a fast-paced, dynamic environment and has a proven track record of delivering impactful results in retention, win‑back, lifecycle management, and gamification strategies.You will work closely with cross‑functional teams across marketing, product, and creative to craft and execute seamless customer journeys. This role requires deep expertise in CRM platforms, campaign optimization, and data analytics, as well as familiarity with AI/ML‑driven personalization, gamified customer engagement, and blockchain‑powered retention strategies.

We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.

Senior/ CRM Manager, Retention & Gamification at Crypto.com: FAQ

Where is the Senior/ CRM Manager, Retention & Gamification role at Crypto.com based?

The Senior/ CRM Manager, Retention & Gamification role at Crypto.com is based in Dublin, Ireland. Check the job description for any remote or hybrid options.

What skills are required for the Senior/ CRM Manager, Retention & Gamification role at Crypto.com?

This Senior/ CRM Manager, Retention & Gamification role is associated with the following skills and technologies: