Senior Brand Manager - Ireland

Kraft Heinz; Blackrock; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Meritocratic pay-for-performance

Hybrid working (flexible)

Inclusive culture and ERGs

Parental leave benefits and nursery

Employee discount on Heinz products

Private medical cover

Digital GP

Gym discounts

Calm App membership

Volunteer days

25 days annual leave

Job summary

Kraft Heinz in Ireland (UK & Ireland BU) seeks a Senior Brand Manager for a 12-month maternity cover based in Blackrock, Dublin. You will own the Taste Elevation – Sauces portfolio, guiding strategy and in-market execution while liaising with senior stakeholders and agencies.

You’ll lead long-term growth, leverage consumer insights, and manage paid media in collaboration with the UK/I media team to deliver integrated campaigns.

Qualifications

• Strong experience in data analytics to understand key drivers and drainers of Brand performance.
• Ability to translate consumer insights into brand equity and communications.
• Experience in managing paid, owned and earned media plans with agencies.
• Strong commercial and P&L understanding.

Responsibilities

• Lead the category long-term growth strategy for Ireland with Head of Growth.
• Collaborate across Category Development, Sales, Finance, Consumer Insights, Procurement and Supply Chain, plus European teams.
• Develop consumer understanding to drive brand equity through integrated campaigns.
• Own paid media plan for the category, partnering with agencies for execution.
• Drive 360 campaigns across paid, owned, and earned media in line with strategy.

Skills

Data analytics

Consumer insights

Brand strategy

P&L understanding

Project management

Stakeholder management

Tools

Nielsen IQ

Kantar

Shopper Intelligence

dunnhumby

Job description

Fixed-term Contract: 12 Months (Maternity Cover)

About The Position

We have an exciting 12-Month Maternity Cover opportunity available for a talented Senior Marketer to join and make a difference at Kraft Heinz. The Senior Brand Manager position lies within the UK & Ireland business unit and is based in Blackrock, Dublin. You will be reporting into the Head of Growth, working in a high performing team, alongside peers always trying to reach the next level and you will have a lot of exposure to internal senior stakeholders as well as external agencies. In this role, you will be looking after our Taste Elevation – Sauces category one of the most exciting portfolios within the iconic Heinz brand. You will be responsible for the core brand and communication plan from strategy to best-in-class in-market execution. The Irish business within Kraft Heinz is an exciting place to work. You will have the opportunity to make your mark in a transforming business that has an entrepreneurial feel to it with the benefits of world class brands.

• We love to grow—our sales have increased+50%in the last four years.
• We are a highly engaged team, with standout scores inTeam, Manager,andBelonging.
• We achieved ourhighest-ever market share in 2026across Ketchup, Beans, and Soup.
• We championwellbeingand organise regular sea swims, mental health walks, and active offsites
• We champion work-life balance through our benefits, such asthree months of secondary carer leave,hybrid working, and the ability towork from abroad.
• We were a key supporter for the launch of the Ireland Chapter of theLEAD Network,driving gender inclusion in our industry.
• Ireland has been a springboard for our people as they have gone onto roles in the UK, Netherlands, Australia

In Brief, You Will Be Responsible For

• Leading the development and evolution of the category long term growth strategy alongside the Head of Growth to accelerate growth for the Irish business.
• Collaborating with Category Development, Sales, Finance, Consumer Insights, Procurement, Supply Chain as well as the European zone to drive the business towards the ambitious and exciting growth targets.
• Developing a deep understanding of the consumer and leveraging consumer insights to drive brand equity, through the delivery of best-in-class brand and communication projects across Paid, Owned and Earned media.
• Working in conjunction with the UK&I Media Marketing Manager, owning the paid media plan and execution for your category, partnering with our agencies to drive outstanding work.
• Driving an integrated comms and media approach, incorporating Away from Home, Shopper, E-comm and Digital into 360 campaign plans in alignment with the long-term strategy and brand objectives.
• Working in partnership with the Commercial and Category Development team to ensure strong in market execution and commercial rigour of the core, to deliver results.
• Working in partnership with the UK Brand Manager (Innovation) to drive strategic innovation projects contributing to overall category growth.

Qualifications

Hard Skills

• Strong experience in data analytics to understand key drivers and drainers of Brand performance, including Nielsen IQ, Kantar, Shopper Intelligence, dunnhumby.
• Strong and proven experience with consumer understanding: ability to understand a consumer insight, spot consumer needs, trends and market dynamics and generate answers for them.
• Experience in communication plans: ability to project manage a comms plan from creative to media execution and to manage creative, PR and media agencies. Proven experience to deliver effective PR plan is a plus.
• Strong commercial and P&L understanding.

Professional Attributes

• Communication Skills - At Kraft Heinz you’ll easily be exposed to senior management, no matter your level. Therefore, it’s important you have excellent communication skills, with the ability to simplify and deal with all kinds of different stakeholders cross functionally, across countries and management levels.
• Strategic and Creative - Strategic capabilities and experience in marketing strategy development, situational and trend analysis and creative campaign development. A passion for understanding consumers and brands.
• Project management skills - You’re very well organized, structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams. You also possess the skills to prioritise and simplify when needed, being able to perform under pressure.
• Result driven - You are a “self-starter”, adopt a can-do attitude and be creative in the problem-solving. You don’t only focus on your own results, but always do what’s best for the company and the brand. You have the ability to turn insight into action. You drive for results, combining tenacity and urgency, challenging the status quo with an agile mentality
• Team player - You are always happy collaborating and working cross functionally. You support and coach those around you to partner and deliver the best results.

What We Offer You

• A meritocratic, pay for performance approach
• Flexible and hybrid working approach, including ability to work from abroad
• Inclusive culture/work environment, backed by leadership-sponsored Business Resource Groups
• Family-friendly; market leading parental leave benefits & sponsored nursery scheme
• Employee discount on Heinz products!

Wellbeing

• Private medical cover & Digital GP
• Exclusive gym discounts & cycle to work scheme
• Premium membership to Calm App
• 3 volunteering days per year (Barnardos, Soup Kitchen)
• 25 days annual leave