Salesperson

MSL Motor Group; Dublin; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Onsite Parking

Staff Discounts & Purchase Scheme

VHI Employee Assistance Programme

PRSA Contributions

Job summary

MSL Motor Group in Dublin seeks a dynamic Salesperson for Mercedes-Benz North Dublin. You will drive the sale of new and used vehicles, deliver exceptional customer service, and promote finance and aftersales products while building lasting client relationships.

The role requires a proactive approach, strong communication, and a passion for the Mercedes-Benz brand. You will work in a brand-new flagship dealership and have opportunities for career progression within the group.

Qualifications

• Proven experience in sales, preferably automotive or premium brands.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.

Responsibilities

• Sell new and used Mercedes-Benz vehicles using company processes.
• Provide exceptional customer service and aim to exceed expectations.
• Promote finance, insurance and aftersales products to maximise profitability.
• Build rapport with customers and generate new business outside showroom.
• Meet KPIs and contribute to annual targets for volume and model mix.

Skills

Sales experience

Communication skills

Teamwork

Tools

Microsoft Office

Job description

(Initially based at Mercedes-Benz North Dublin – Navan Road, before relocating to our brand-new flagship dealership in North City Business Park, North Road, Dublin 11 in Q3 2026.)

We are now seeking a dynamic and enthusiastic Salesperson to join our team at Mercedes-Benz North Dublin, a new, purpose-built dealership that marks a landmark moment for both the Group and the Mercedes-Benz brand in Ireland. This state-of-the-art facility will unite our existing Mercedes-Benz North Dublin sales operation on the Navan Road with our Mercedes-Benz dedicated element of our service operation currently based at the MSL Service Centre, North Circular Road, bringing both together into one modern, purpose-built hub at North City Business Park.

As the first greenfield Mercedes-Benz dealership in Ireland to be constructed entirely under the MAR20X retail transformation standards, the new site will set a new benchmark for excellence, delivering a customer experience grounded in the pillars of luxury, trust, ease, and respect.

Are you passionate about luxury cars and exceptional customer service?

Do you have the ability to build strong relationships and exceeding sales targets?

If so, we have the perfect opportunity for you.

Key Responsibilities:

• Sell new and used Mercedes-Benz passenger cars using our brand sales process.
• Provide exceptional customer service, constantly aiming to exceed expectations.
• Achieve maximum profitability on the sales of our range of Mercedes-Benz vehicles, promoting finance, insurance, and auxiliary products.
• Build strong rapport with customers visiting the dealership and proactively seek new business opportunities outside the showroom.
• Implement the MSL sales process consistently.
• Achieve new volume and model mix targets set each year by the company.
• Meet used car targets annually.
• Make outbound calls to prospective customers daily, weekly, and monthly.
• Meet all relevant KPIs in line with the company’s commission structure.

What We Offer:

• Competitive salary and commission structure.
• Comprehensive training and development programs.
• A supportive and dynamic work environment.
• Opportunities for career growth within the company.
• Onsite Parking
• Staff Discounts & Purchase Scheme
• VHI Employee Assistance Programme
• PRSA Contributions

Requirements:

• Proven experience in sales, preferably in the automotive industry.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• A passion for the Mercedes-Benz brand and a commitment to delivering exceptional customer service.

The successful candidate will ideally.

• Experience in a similar role with a premium brand preferential
• Demonstrate financial and commercial acumen.
• Capable of creating and delivering presentations at boardroom meetings.
• Be highly proficient in Microsoft Office.
• Be a highly motivated and self-driven individual who leads by example.
• Display enthusiasm and an outgoing personality.
• Possess strong written and verbal communication skills.
• Be able to deliver compelling and persuasive sales and aftersales presentations.
• Exhibit strong skills in closing deals and converting inquiries into sales.
• Have the ability to negotiate objections with credibility and authority.

About MSL Motor Group

MSL Motor Group, a family-owned business since 1959, sells and services Mercedes-Benz, ŠKODA, BYD, smart cars & XPeng. Their mission is to achieve complete customer satisfaction through passion, innovation, and modern dealerships. They have several sales dealerships and service centres in Dublin and Cork, including a new dedicated Mercedes-Benz showroom and service centre in Cabinteely.

Founded by Stephen O'Flaherty, a pioneer in Irish motoring, the O'Flaherty family has been involved in the motor industry since 1950. Stephen secured the Volkswagen franchise for Ireland in 1950 and the UK in 1953. The first Volkswagen built outside Germany was assembled at their Shelbourne Road premises. In 1954, Stephen obtained the Mercedes-Benz distribution rights for Ireland, which the family still manages. The Naas Road facility in Dublin serves as the headquarters for both MSL Motor Group and Mercedes-Benz Ireland.

Mercedes-Benz Group AG is one of the world's most successful automotive companies. It is one of the leading global suppliers of high-end luxury passenger cars and premium vans.

As a pioneer of automotive engineering, Mercedes-Benz sees shaping the future of mobility in a safe and sustainable way as both a motivation and an obligation. The company's focus therefore remains on innovative and green technologies as well as on safe and superior vehicles that both captivate and inspire.

About smart®

smart® is a German automotive marque. smart® is a joint venture established by Mercedes-Benz AG and Zhejiang Geely Holding Group in 2019 and aimed at producing Smart®-badged cars to be marketed globally.

The smart® brand is positioned as an urban companion, inspiring people to embrace tomorrow with optimism.” The new smart® brand seeks to inspire consumers to embrace their tomorrow with optimism through a re-defined relationship between them and their vehicle. As a new-premium, intelligent and all-electric auto brand, smart® offers premium products with futuristic design and advanced technology that are perfect for modern urban lifestyles.

If you are ready to take your career to the next level and join our luxury brand here in South Dublin, apply now.

Please submit a cover letter outlining your availability and salary expectation, together with a comprehensive Curriculum Vitae.