Sales Marketing Manager

Mount Congreve Gardens; Waterford; On-site; EUR 45,000 - 60,000; Full time

Job summary

Mount Congreve Gardens and Waterford Treasures are seeking a Sales and Marketing Manager to lead sales and marketing across both organisations during a 12-month maternity cover. Reporting to the CEO, you will combine commercial planning and campaign delivery to grow visitor numbers, bookings and revenue.

You will work with operations, external agencies and partners to maintain each brand while pursuing joint promotional opportunities and high-quality visitor experiences for domestic and

Qualifications

• Proven experience in sales and marketing with campaigns delivering commercial results.
• Knowledge of digital marketing, social media, email campaigns, and analytics.
• Strong writing and communication skills for varied audiences.
• Experience developing client or partner relationships and converting enquiries into sales.
• Budgeting, reporting and organisational skills for two organisations.

Responsibilities

• Lead sales and marketing planning across Mount Congreve Gardens and Waterford Treasures.
• Deliver annual sales and marketing plans, campaign calendar and revenue targets.
• Support commercial plan delivery and priorities with CEO and teams.
• Manage marketing expenditure and provide weekly/monthly performance reports.
• Identify opportunities to grow admissions, accommodation, events, and bookings.
• Coordinate packages, seasonal programmes and product launches with the team.

Skills

Sales and marketing

Campaign delivery

Digital marketing

Relationship building

Budgeting and reporting

Education

Marketing qualification

Tools

CRM systems

Google Analytics

SEO tools

Job description

Sales and Marketing Manager | 12 Month Maternity Cover

Mount Congreve Gardens and Waterford Treasures

Contract

Full-time, 12-month fixed-term maternity cover

Location

On-site - Mount Congreve Gardens, County Waterford, and Waterford Treasures, Waterford city

Reports to:

CEO

About the organisations

Mount Congreve Gardens offers historic gardens and woodland, accommodation, events dining and retail. Waterford Treasures brings Waterford's history to life through its museums, collections and visitor experiences. The role promotes both attractions to domestic and international audiences.

The role

We are seeking a Sales and Marketing Manager to lead sales and marketing across both organisations during a 12-month maternity cover period. Reporting to the CEO, you will combine commercial planning and campaign delivery to grow visitor numbers, bookings and revenue. You will work with operational teams and external agencies to maintain each brand and develop joint promotional opportunities.

Key responsibilities

• Sales and marketing planning
• Deliver the annual sales and marketing plans, campaign calendar and agreed revenue targets across both organisations.
• Support delivery of the Waterford Treasures commercial plan, working with the CEO and relevant teams on agreed revenue priorities and commercial initiatives.
• Support annual budgeting, manage approved marketing expenditure and provide weekly activity reports and monthly sales and marketing performance reports to the CEO.
• Attend management, sales and marketing, agency review and relevant cross-department meetings, reporting on progress and following up agreed actions.
• Identify opportunities to grow admissions, accommodation, memberships, events, venue hire, retail and concession income, and group and trade sales.
• Work with colleagues to develop packages, seasonal programmes and product launches, and adjust activity in response to sales results.

Marketing and digital channels

• Plan and deliver campaigns across websites, social media, email, paid advertising, PR and print.
• Keep website content accurate and engaging, working with external providers to improve search visibility and booking conversion.
• Manage day-to-day social media activity, including content planning, scheduling, publishing and responding to comments and messages. Coordinate photography, video, copy and promotional materials.
• Develop email campaigns and customer databases in line with organisational data protection procedures.
• Monitor audience engagement, campaign performance and return on marketing spend, using results to guide future activity.

Sales and partnerships

• Develop relationships with tour operators, group organisers, corporate clients, tourism bodies and local partners.
• Generate and follow up sales opportunities, working with reservations and events colleagues to convert enquiries into bookings.
• Conduct an agreed number of sales calls each week, recording activity and outcomes, following up leads and reporting progress against sales targets.
• Represent both organisations at relevant trade events and coordinate familiarisation visits and site inspections.
• Maintain accurate account records, sales activity reports and a clear pipeline of prospective business.

Agency and team management

• Brief and manage PR, digital, SEO and creative partners, agreeing deliverables and reviewing performance against budgets and objectives.
• Line-manage the Reservations and Events Executive at Waterford Treasures and work closely with operations, finance, accommodation, curatorial and visitor experience colleagues.
• Support colleagues with sales, enquiry handling and upselling, and maintain clear procedures for trade, group, event and wedding enquiries and customer data capture.
• Keep campaign, account and process records up to date and prepare a clear handover at the end of the contract.

Qualifications and Experience

• Proven experience in sales and marketing, with evidence of delivering campaigns and commercial results.
• Practical knowledge of digital marketing, social media, email campaigns, website content and analytics.
• Strong writing and communication skills, with the ability to adapt content for different audiences.
• Experience developing client or partner relationships and turning enquiries into sales.
• Budgeting, reporting and organisational skills, with the ability to manage competing priorities across two organisations.
• Confidence working independently, coordinating agencies and colleagues, and taking responsibility for delivery.
• We welcome applications from established managers and experienced sales and marketing professionals ready to take on a management role.

Desirable qualifications and experience

• Experience in tourism, hospitality, visitor attractions, heritage or a related sector.
• Knowledge of accommodation marketing, tourism distribution, group sales or event sales.
• A qualification in marketing, business or a related discipline, or equivalent practical experience.
• Measuring success

Working arrangements

The role involves working across both locations and attending relevant trade events, site visits and promotional activities.