Sales, Communication and Marketing - Placement Year

Bayerische Motoren Werke Aktiengesellschaft; Dublin; On-site; EUR 26,000 - 31,000; Full time

Benefits offered by this job

Pension scheme

23 days holiday Pro Rata

Job summary

BMW Group Ireland in Dublin offers a Sales, Communication and Marketing internship as part of a placement year. You will work with the Sales and Marketing teams, coordinating retailer materials and supporting events to build real-world experience from day one.

The program provides mentoring from experts, exposure to BMW Group brands (BMW and MINI), and responsibilities across multiple areas of the business, with a 37-hour week, a €28,500 salary, 23 days holiday pro rata and a pension plan.

Qualifications

• Studying towards a bachelor's degree in Business Studies, Marketing, or a related field.
• On track to achieve at least a 2:2.
• Strong knowledge of Microsoft programmes (PowerPoint, Outlook, Excel).
• Excellent written and verbal communication skills with colleagues and partners.
• Interest in cars and the automotive industry.

Responsibilities

• Coordinate retailer marketing materials and activities for aftersales products and programmes.
• Train the wider business on product launches and updates.
• Support event planning, liaise with agencies, manage RSVPs and assets.
• Conduct competitor analyses to inform decisions and opportunities.
• Take an active role in the Customer Support Cost Centre, including PO creation and invoice approvals.

Skills

Communication skills

Time management

Attention to detail

Analytical thinking

Team collaboration

Education

Bachelor's degree in Business Studies, Marketing, or related field

On track to achieve at least a 2:2

Tools

Microsoft PowerPoint

Microsoft Outlook

Microsoft Excel

Job description

Job Title: Sales, Communication and Marketing - Placement Year

Posting Start Date: 10/18/26

Job Location (Long): Dublin, Ireland

Job Description

START WITH WHAT SPEAKS TO YOU.

We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

At BMW Group Ireland, we’re proud of our office environment and achievements. We offer a modern way of working with an empowering office culture, some aspects of which include:

• Our work persona shift – being yourself is effortless and so increases efficiency. For this reason, we allow our employees to express themselves through the way they dress.
• Flexible working hours - working flexibly improves mental perspective and increases sustained productivity. This means our leaders maintain balance, not burnout, through focusing on output, not attendance.
• The opportunity to get involved with our continued support of our house charity with a variety of fundraising events throughout the year.

BMW Ireland, Dublin - Sales, Communication and Marketing Intern - Placement Year (July 2027)

We have several placements within Sales and Marketing including Product Marketing, Communication and Events, Aftersales Support and Sales Admin roles.

Within the five placement opportunities available you will be a key and valued member of our team from day one, working closely with both our Sales and Marketing teams as well as the MINI UK team, providing an exciting opportunity to gain valuable exposure to multiple areas of the business. These roles will also allow students to plan and execute communication activities that contribute positively to the perception of The BMW Group brands in Ireland (BMW and MINI) as well as play a pivotal role in delivering and coordinating the BMW Group Ireland’s Sales Strategy with the aim of achieving joint objectives.

What awaits you?

• Co-ordinating Retailer marketing materials and activities around aftersales products and programmes as well as communicating with the retailer network with regards to sustainability initiatives and potential trends.
• Training the wider business on the latest product launches and updates. This ensures staff are knowledgeable about the BMW Group’s products, creating excitement and passion amongst the team.
• Support with event planning, liaising with agencies, managing RSVPs and assets needed for events.
• Supporting ad-hoc projects throughout the wider sales and marketing teams. This will include conducting competitor analyses to highlight our strengths/weaknesses against the competition, information that is used to inform decisions and highlight potential opportunities for future product management and sales growth.
• Take an active role within our Customer Support Cost Centre. This includes raising purchase orders, goods receipting, and approving invoices.

Qualifications and Experience

• Studying towards a bachelor's degree in Business Studies, Marketing, or a related field and on track to achieve at least a 2:2.
• A good understanding and working knowledge of Microsoft programmes; including PowerPoint, Outlook, Excel.
• Self-motivated with excellent written and verbal communication skills. This will be important as you will be working with a variety of internal and external colleagues including retailer partners, colleagues in the UK, and suppliers.
• Strong attention to detail and high levels of accuracy, coupled with the ability to think analytically and laterally.
• Ability to work flexibly with outstanding time management and organisation whilst working across a number of varied tasks.
• Previous experience in a retail setting is advantageous but not essential.
• An interest and enthusiasm for cars and working in the automotive industry.

Why choose us?

Great Pay – A competitive annual salary of €28,500, 23 days holiday per annum (pro rata to your contract) and an attractive pension scheme.

Rewarding Work-Life Balance – Contracted working hours are 37 hours a week, Monday to Friday, helping you develop a fulfilling work-life balance.

What do you need to do now?

If you apply, the next stages of the recruiting process could include a face to face or virtual interview with the hiring managers

Please note:

To be eligible for this position, you must be returning to your studies, for a minimum of 6 months, after completion of this placement. You must be able to provide proof if required of your legal right to work in the Republic of Ireland.

We are committed to promoting equal opportunities in employment and job applicants will receive equal treatment regardless of disability, age, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, gender, sex or sexual orientation.

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants.

Closing date for applications: Sunday 8th November 2026.

Any further questions? Email us on [e-mail]