Regional Marketing Lead
Jobgether
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Benefits offered by this job
Job summary
Jobgether, on behalf of a partner company, seeks a Regional Marketing Lead based in Ireland to drive expansion in MENA and SSA. You will lead regional managers, develop localized strategies, and coordinate with global teams to deliver measurable results across digital channels, partnerships, and offline events.
You will optimize the customer journey from awareness to deposits and retention, manage budgets, and ensure compliance while collaborating with product, payments, and influencer teams.
Qualifications
- 4+ years in marketing, with strong B2C background.
- 2+ years leading a team of four or more.
- Hands-on with marketing strategies, budgets, and results.
- Experience acquiring users in MENA or SSA.
- Knowledge of web/app analytics tools GA4, Mixpanel, Amplitude.
- Experience with BI tools Tableau/Power BI/Metabase.
- Familiarity with mobile attribution platforms AppsFlyer/Kochava/Adjust.
- Strong grasp of CAC/LTV and cohort payback.
- Experience localizing global campaigns for regional markets.
- Proficient in paid acquisition: Google Ads, Meta, etc.
- Knowledge of SEO for regional growth.
- Upper-intermediate to advanced English.
Responsibilities
- Own regional marketing strategy and execution; lead a team; manage campaigns and budgets.
- Monitor full funnel metrics: clicks, signups, KYC, FTD, retention; provide weekly updates.
- Localize global campaigns to fit local audiences and market conditions.
- Collaborate with Product and Payments to optimize the user journey and conversions.
- Oversee influencer/partnership marketing and regional content growth (Telegram, Discord, X, YouTube).
- Plan offline events and measure their business impact; ensure compliance and regulatory alignment.
Skills
Education
Tools
Job description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Regional Marketing Lead based in Ireland.
As Regional Marketing Lead, you will drive market expansion and business growth across key international regions, with a particular focus on the MENA and Sub-Saharan Africa markets. You will lead a team of regional marketing managers, developing localized strategies that connect global marketing initiatives with local audiences and market dynamics. Combining strategic leadership with hands on execution, you will oversee campaigns across digital channels, communities, partnerships, and offline events. You will use data driven insights to optimize the entire customer journey, from initial engagement and registration to deposits, trading activity, and long term retention. Working closely with global marketing, product, payments, and influencer teams, you will ensure regional initiatives deliver measurable commercial results. This is an opportunity to shape regional growth within a dynamic, international, and cross functional environment.
You will own regional marketing strategy and execution, leading a team while ensuring campaigns, budgets, and customer acquisition initiatives contribute directly to business objectives. Your main responsibilities will include:
Regional strategy and market development: Develop and manage regional marketing strategies based on market research, competitor analysis, audience segmentation, and channel performance. Identify growth opportunities and take ownership of regional results.
Team leadership: Lead, coach, and develop regional marketing managers by setting clear objectives, organizing regular planning sessions, monitoring performance, and maintaining high execution standards.
Performance monitoring and reporting: Track the full marketing funnel, including clicks, registrations, KYC completion, first time deposits (FTD), and retention. Provide weekly performance updates and recommendations to the Head of Marketing.
Global campaign localization: Collaborate with the global marketing team to adapt campaigns, landing pages, and creative assets to local audiences, cultural expectations, and market conditions.
Budget management: Manage regional marketing budgets and allocate investments across markets and acquisition channels to achieve growth targets efficiently.
Customer journey optimization: Partner with Product and Payment teams to improve the local user experience, from registration and identity verification to first deposit and trading. Identify and address conversion barriers, particularly those related to local payment methods.
Influencer and partnership marketing: Work with the Influencer Marketing team to identify, select, and manage regional creators, influencers, and trading educators.
Community and content growth: Develop regional communication and engagement channels, including Telegram, Discord, X, YouTube, and local community forums to increase organic engagement and long term trader retention.
Offline marketing initiatives: Plan and manage regional events such as industry expos, seminars, sponsorships, and partner dinners. Oversee budgets and evaluate the performance and business impact of each initiative.
Compliance and competitive intelligence: Ensure regional advertising activities comply with platform policies and local regulations, including required financial risk warnings. Monitor competitor campaigns and offers to identify new opportunities.
The ideal candidate is an experienced B2C marketing leader with a proven ability to manage teams, develop regional strategies, and deliver measurable growth across international markets. You should combine strong analytical capabilities with practical experience in digital acquisition and local market adaptation. The required qualifications include:
At least 4 years of marketing experience, with a strong background in B2C marketing.
At least 2 years of experience managing a team of four or more people.
Hands on experience developing and implementing marketing strategies, managing budgets, and delivering measurable business results.
Experience acquiring users and growing business operations in Arab markets (MENA) or Sub-Saharan Africa (SSA).
Practical knowledge of web and app analytics tools, including GA4, Mixpanel, or Amplitude.
Experience working with business intelligence and reporting platforms such as Tableau, Power BI, or Metabase.
Familiarity with mobile attribution platforms such as AppsFlyer, Kochava, or Adjust.
Strong understanding of full funnel unit economics, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), and cohort payback.
Experience adapting global marketing campaigns to local audiences and market requirements.
Hands on experience managing paid acquisition channels, including Google Ads, Meta, and other digital advertising platforms.
Knowledge of SEO principles and their application to regional growth strategies.
Upper-intermediate to advanced English proficiency, with the ability to communicate effectively across international teams.
Preferred Qualifications:
Experience in trading, cryptocurrency, or iGaming industries.
Knowledge of financial advertising policies on major platforms, including Google, Meta, and TikTok, as well as relevant regional regulatory requirements.
Experience launching, managing, and growing online communities through platforms such as Telegram, Discord, X, and YouTube.
Experience planning, budgeting, and measuring the impact of offline marketing events.
Experience collaborating with culturally diverse teams across multiple countries and regions.
Remote work: Enjoy the flexibility of working remotely.
Paid vacation: Receive 20 paid vacation days per year.
Paid sick leave: Benefit from 10 paid sick leave days per year.
Public holidays: Receive public holidays in accordance with the applicable company holiday calendar.
Medical insurance: Access medical coverage to support your health and well being.
Professional development: Benefit from a dedicated education budget to support your career growth and skills development.
Language learning: Access a budget for language courses and learning opportunities.
Wellness support: Receive a wellness budget that can be used for gym memberships, sports equipment, and related expenses.
International collaboration: Work alongside experienced professionals in a large, international, cross functional team.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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