Regional Marketing Lead - Remote (MENA & SSA Growth)

Jobgether; Ireland; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Remote work

20 paid vacation days per year

10 paid sick leave days per year

Public holidays as per calendar

Medical insurance

Education budget for professional dev

Language learning budget

Wellness budget

International collaboration

Job summary

Jobgether, on behalf of a partner company, seeks a Regional Marketing Lead based in Ireland to drive expansion in MENA and SSA. You will lead regional managers, develop localized strategies, and coordinate with global teams to deliver measurable results across digital channels, partnerships, and offline events.

You will optimize the customer journey from awareness to deposits and retention, manage budgets, and ensure compliance while collaborating with product, payments, and influencer teams.

Qualifications

• 4+ years in marketing, with strong B2C background.
• 2+ years leading a team of four or more.
• Hands-on with marketing strategies, budgets, and results.
• Experience acquiring users in MENA or SSA.
• Knowledge of web/app analytics tools GA4, Mixpanel, Amplitude.
• Experience with BI tools Tableau/Power BI/Metabase.
• Familiarity with mobile attribution platforms AppsFlyer/Kochava/Adjust.
• Strong grasp of CAC/LTV and cohort payback.
• Experience localizing global campaigns for regional markets.
• Proficient in paid acquisition: Google Ads, Meta, etc.
• Knowledge of SEO for regional growth.
• Upper-intermediate to advanced English.

Responsibilities

• Own regional marketing strategy and execution; lead a team; manage campaigns and budgets.
• Monitor full funnel metrics: clicks, signups, KYC, FTD, retention; provide weekly updates.
• Localize global campaigns to fit local audiences and market conditions.
• Collaborate with Product and Payments to optimize the user journey and conversions.
• Oversee influencer/partnership marketing and regional content growth (Telegram, Discord, X, YouTube).
• Plan offline events and measure their business impact; ensure compliance and regulatory alignment.

Skills

B2C marketing

Team leadership

Digital acquisition

Analytics

GA4

Mixpanel

Amplitude

Tableau

Power BI

Metabase

AppsFlyer

Kochava

Adjust

CAC/LTV

Campaign localization

Paid media

SEO

English proficiency

Education

Bachelor's degree in Marketing/Business

Tools

GA4

Mixpanel

Amplitude

Tableau

Power BI

Metabase

AppsFlyer

Kochava

Adjust

Job description

Jobgether, on behalf of a partner company, seeks a Regional Marketing Lead based in Ireland to drive expansion in MENA and SSA. You will lead regional managers, develop localized strategies, and coordinate with global teams to deliver measurable results across digital channels, partnerships, and offline events.

You will optimize the customer journey from awareness to deposits and retention, manage budgets, and ensure compliance while collaborating with product, payments, and influencer teams.