Product Marketing Lead

&Open; Dublin; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Company pension

Annual leave

Stock options

Job summary

&Open is seeking a senior Product Marketing Lead to own the story of our platform — translating product capabilities into content and assets that drive adoption across People & HR, Sales, Customer Success, Marketing and Events. This is a hands-on role, setting the strategy and producing work yourself to connect Product, Sales and CS for impactful launches.

You’ll partner with Product and Marketing to land feature updates, create GTM plans, and develop enablement content.

Qualifications

• 5+ years in product marketing, ideally in B2B SaaS.
• Proven ability to create and ship marketing content from concept to launch.
• Strong writing skills with the ability to translate product features into customer value.

Responsibilities

• Own product marketing strategy for the &Open platform and drive feature adoption.
• Plan and produce adoption-focused content and assets (in‑app messaging, onboarding, emails, videos, help content).
• Collaborate with Product on roadmaps and translate features into positioning and go‑to‑market plans.
• Lead launch plans with Sales, CS and Marketing to land updates with customers.
• Develop enablement materials (battlecards, case studies) for teams.

Skills

Product marketing

B2B SaaS

Cross-functional

Storytelling

Analytics

Job description

We’re the global gifting platform for companies that care.

Our platform sends gifts globally at scale, while our team guides the process with taste, thought and attention to detail.

Our customers include OpenAI, HubSpot, Revolut and Fin.

Come and grow with us.

About the team

You’ll report to the VP of Growth and Marketing.

You’ll work closely with Product, Sales, Customer Success and Design to turn what we ship into reasons for customers to use more of the platform.

About the role

As our Product Marketing Lead, you’ll own the story of &Open’s platform — translating product capabilities into the content and assets that drive adoption across the teams who use it every day: People & HR, Sales, Customer Success, Marketing and Events.

This is a senior, hands‑on role. You’ll set the product marketing strategy and produce the work yourself, acting as the connective tissue between Product, Sales and Customer Success so every feature launch and customer touchpoint gives users a clear reason to go deeper with &Open.

What you’ll do?

Own product marketing strategy for the &Open platform, with a focus on driving feature adoption and expansion among existing customers.

Plan and produce adoption-focused content and assets — in‑app messaging, onboarding flows, product one‑pagers, email nurture sequences, video walkthroughs, help centre content and release notes — that help customers discover and use more of the platform.

Partner closely with Product on the roadmap, translating new features into clear positioning, messaging and go‑to‑market plans.

Build and manage launch plans for new features and platform updates, coordinating with Sales, Customer Success and Marketing to land them with existing customers.

Develop sales and CS enablement materials — battlecards, demo scripts, case studies — that help teams sell and expand usage of the platform.

Use product usage data and customer feedback to identify adoption gaps and prioritise content and asset production accordingly.

Partner with Design and Content to make sure everything you produce reflects &Open’s brand and tone.

Track and report on adoption metrics tied to your campaigns and content, iterating based on what drives engagement.

What you’ll need

5+ years of experience in product marketing, ideally at a B2B SaaS company, with a track record of driving product adoption through content and campaigns.

Proven experience producing marketing assets end-to-end — writing, briefing designers and shipping content independently.

Strong writing skills and the ability to translate technical product features into customer-facing value.

Experience partnering with Product, Sales and Customer Success teams to plan and execute launches.

Comfortable using product usage and analytics data to inform content strategy.

You’re based in Ireland and able to work hybrid from our Dublin office.

A self-starter who thrives in a fast-paced start-up environment and enjoys owning projects end-to-end.

Our interview process is designed to be fast. Most candidates get through the entire process in less than two weeks, and we’ll give you a clear decision quickly. We don’t ask you to create any new or original work while interviewing with us.

Company pension

25 days annual leave + 2 company days

Maternity and paternity paid leave

Exciting experience in a fast-paced start-up environment

Employee stock options plan

All Welcome Here Statement

We believe diverse teammates, opinions and backgrounds generate a larger global impact and more considerate acts of care. &Open is an equal opportunity employer and we do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.