Product Manager – Loyalty & Mobile App

buymie; Dublin; On-site; EUR 70,000 - 110,000; Full time

Job summary

buymie seeks a Product Manager to shape the Dunnes Stores customer app and loyalty platform. You will own initiatives across the mobile app, loyalty programmes and digital customer experiences, collaborating with analytics, engineering, design and marketing to deliver value.

This role requires 5+ years in product management, strong stakeholder management and a track record of delivering consumer-facing digital products. The impact is measured in engagement and commercial performance.

Qualifications

• 5+ years in Product Management, Digital Product, or related roles.
• Experience with consumer-facing mobile apps, ecommerce or loyalty products.
• Proven track record delivering digital products from concept to launch.

Responsibilities

• Define and maintain product roadmaps for loyalty and mobile app initiatives.
• Translate business objectives into clear product priorities and outcomes.
• Identify opportunities to improve acquisition, retention, engagement and loyalty.
• Develop understanding of customer behaviours, journeys and pain points.
• Use research, analytics and market insights to inform decisions.
• Work with engineering and design teams throughout the product lifecycle.
• Define success metrics and KPIs for product initiatives.
• Build strong relationships across multiple business functions.

Skills

Product Management

Mobile apps

Consumer apps

Agile methods

Stakeholder management

Analytics

Job description

At buymie we believe it’s all about being personal and attentive. Our mission is to help and improve our customers life by offering convenience and freedom.

Role Summary We are looking for a Product Manager to help shape the future of the Dunnes Stores customer app and loyalty platform. The Dunnes Stores app is rapidly evolving from a loyalty and voucher platform into a strategic customer engagement and commerce platform. With hundreds of thousands of active users every month, it sits at the centre of how customers interact with the Dunnes Stores brand.As Product Manager, you will own and deliver initiatives across the Dunnes Stores mobile app, loyalty programmes and digital customer experiences. You will work closely with the loyalty & CRM business teams, engineering, design, data, marketing, customer service and operatons to identify customer needs, define product priorities and deliver solutions that create value for both customers and the business. You will be responsible for turning customer insights, business objectives and data into clear product strategies and roadmaps that improve engagement, loyalty, customer satisfaction and commercial performance. This is an exciting opportunity to influence products used by hundreds of thousands of customers every month and help define the next generation of digital experiences at Dunnes Stores.

Your profile

Key Responsibilities

• Work with business to define and maintain product roadmaps for loyalty and mobile app initiatives.
• Translate business objectives into clear product priorities and measurable outcomes.
• Identify opportunities to improve customer acquisition, retention, engagement and loyalty.
• Develop a deep understanding of customer behaviours, journeys and pain points.
• Use customer research, analytics and market insights to inform product decisions.
• Work closely with engineering and design teams throughout the product lifecycle.
• Define success metrics and KPIs for product initiatives.
• Build strong relationships across multiple business functions.

About You

• 5+ years' experience in Product Management, Digital Product, Product Ownership or a related role.
• Experience working on consumer-facing mobile apps, ecommerce platforms or loyalty products.
• Proven track record delivering successful digital products from concept to launch.
• Strong analytical, senior stakeholder management and communication skills.
• Experience working within agile product development environments.

What Success Looks Like

• Increased customer engagement and adoption across the mobile app.
• Improved loyalty participation and customer conversion and retention.
• Delivery of high-impact product initiatives on time and to a high standard.
• Measurable improvements in customer experience and commercial performance.

Why us?

At Dunnes Stores, you will have the opportunity to shape products that are used by customers across Ireland every day. You will work alongside experienced product, design and technology teams while helping deliver innovative digital experiences that support our ambition to provide better value, greater convenience and stronger customer loyalty. Buymie is one of Ireland’s leading and award winning retail tech companies and the core technology & innovation division of the Dunnes Stores Group. We build the technology, products and customer experiences that power the future of retail. Our teams work across ecommerce, loyalty, mobile applications, digital payments, fulfilment, AI and in-store innovation, helping millions of customers shop more conveniently and more personally across Ireland. Our mission is simple: use technology to create better experiences for customers and deliver meaningful business outcomes for the Group. We are looking for a Product Manager to help shape the future of the Dunnes Stores customer app and loyalty platform.