PR Account Director – Galway

Back4good; Galway; Hybrid; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid/remote flexibility

Career growth in a dynamic agency

Job summary

Back4good in Galway, Ireland seeks an experienced PR Account Director to lead client accounts, drive strategic campaigns, and manage a high-performing PR team. The role emphasizes media relations, brand storytelling, and stakeholder engagement to deliver impactful results across tech, healthcare, tourism, and corporate sectors.

The position offers hybrid/remote working from a Galway base, with opportunities to shape reputations for leading brands in the West of Ireland and drive new business

Qualifications

• 6+ years of PR/communications experience, with 2+ years in a leadership role.
• Proven track record managing high-profile accounts and securing media coverage.
• Strong network of media contacts in Ireland.
• Excellent writing, presentation, and client-facing skills.
• Experience in tech, healthcare, tourism, or corporate PR preferred.
• Degree in PR, Communications, Journalism, Marketing, or related field.

Responsibilities

• Develop and execute strategic PR plans aligned with client objectives.
• Lead client relationships and ensure exceptional service.
• Oversee media relations, pitching stories, and crises.
• Oversee content creation and brand consistency.
• Mentor a team of PR executives and account staff.
• Monitor trends and advise clients proactively.
• Collaborate with cross-functional teams for integrated campaigns.
• Track KPIs and report results to clients and senior management.
• Drive new business initiatives and networking in Galway.

Skills

PR leadership

Media relations

Strategic thinking

Stakeholder engagement

Excellent writing

Education

PR/Communications/Journalsim/Marketing degree

Tools

Cision

Meltwater

Job description

Job Title: PR Account Director

Location: Galway, Ireland
Employment Type: Full-time
Industry: Public Relations / Communications / Marketing

Job Summary:

Our Client is seeking an experienced PR Account Director to lead client accounts, drive strategic communications campaigns, and manage a high-performing PR team in Galway. The ideal candidate will have a strong background in media relations, brand storytelling, and stakeholder engagement, with the ability to deliver impactful results for clients across industries such as tech, healthcare, tourism, or corporate sectors.

Key Responsibilities:

• Develop and execute strategic PR plans aligned with client objectives.
• Act as the primary point of contact for key clients, ensuring exceptional service and long-term relationships.
• Lead media relations efforts, including pitching stories, securing coverage, and managing crises.
• Oversee content creation (press releases, speeches, social media, reports) and ensure brand consistency.
• Manage and mentor a team of PR executives, coordinators, and account managers.
• Monitor industry trends, competitor activity, and media opportunities to advise clients proactively.
• Collaborate with cross-functional teams (digital marketing, creative, events) for integrated campaigns.
• Track KPIs, analyze campaign performance, and report results to clients and senior management.
• Drive new business initiatives, including proposals, pitches, and networking in the Galway region.

Requirements:

• 6+ years of PR/communications experience, with 2+ years in a leadership role (Account Director/Senior Account Manager).
• Proven track record managing high-profile accounts and securing media coverage (local, national, or international).
• Strong network of media contacts in Ireland (Galway/regional experience a plus).
• Excellent writing, presentation, and client-facing skills.
• Experience in sectors like tech, healthcare, tourism, or corporate PR preferred.
• Degree in PR, Communications, Journalism, Marketing, or related field.

Desirable Skills:

• Familiarity with Galway’s business and media landscape.
• Crisis communications expertise.
• Digital/social media savvy.
• Proficiency in PR tools (e.g., Cision, Meltwater).

What We Offer:

• Competitive salary & performance bonuses.
• Hybrid/remote flexibility (Galway office base).
• Career growth in a dynamic agency environment.
• Opportunity to shape reputations for leading brands in the West of Ireland.