Paid Social Executive

Connexus Recruit; Dublin; Hybrid; EUR 32,000 - 48,000; Full time

Job summary

Connexus Recruit partners with a leading Dublin digital marketing agency seeking a Paid Social Executive. You will join the Performance Social team, owning campaign distribution, optimisation and reporting across Meta, TikTok and Pinterest, working with an in-house creative team to bring ideas to life.

Ideal candidates have 2+ years in paid social, a strong performance mindset, and a knack for short-form video content.

Qualifications

• 2+ years’ experience in paid social, digital marketing or a related role.
• Proven track record with measurable performance improvements.
• Education in Marketing/Advertising or related discipline.

Responsibilities

• Set up, launch and manage paid social campaigns across Meta and TikTok Ads Manager.
• Monitor performance; identify underperforming creative and scale successful ads.
• Develop creative concepts and ideas informed by performance data for social channels.
• Communicate campaign performance and recommendations to clients to improve results.

Skills

Hands-on Paid Social

Performance mindset

Short-form video content

AI-Driven approach

Education

Degree in Marketing/Advertising or related

Tools

Meta Business Manager

TikTok Ads Manager

Job description

Digital Marketing Agency – Dublin (Hybrid)

We are working with a leading performance digital marketing agency with a strong reputation for delivering high-impact campaigns for an exciting and diverse portfolio of clients.

They are looking for a Paid Social Executive who combines analytical thinking with a passion for creative storytelling.

You will primarily sit within the Performance Social team, working closely with creative and strategy specialists. You’ll also have access to an in-house creative team, including videographers and editors, who can help bring campaign ideas to life, while you take ownership of campaign distribution, optimisation and reporting across platforms including Meta, TikTok and Pinterest.

The agency has a strong culture of ongoing learning and development, with dedicated time invested in building both technical and communication skills. You’ll have the opportunity to work on long-term client relationships and campaigns for a varied mix of ambitious brands.

Responsibilities

• In-Platform Campaign Management: Set up, launch and manage paid social campaigns across platforms including Meta and TikTok Ads Manager.


• Performance Analysis & Reporting: Monitor campaign performance, identify underperforming creative and scale successful ads. Use platforms such as Google Analytics, Meta Ads Manager and TikTok Ads Manager to analyse and interpret key conversion and performance data.


• Creative & Performance Ideation: Develop creative concepts and campaign ideas designed specifically for social channels and informed by performance data.


• Client Relationship Management: Participate in client meetings and communicate campaign performance clearly, providing analysis and recommendations to continually improve results.

Must-have experience:

• Hands-on Paid Social Experience: You have practical experience managing paid campaigns and are comfortable navigating Meta Business Manager and TikTok Ads Manager.


• Strong Performance Mindset: You understand key paid social metrics such as hook rate, hold rate, ROAS and conversion performance, and know how to use them to make optimisation decisions.


• Short-Form Social Expertise: You have a strong understanding of what makes effective short-form video content and how users engage with content across social platforms.


• AI-Forward Approach: You see AI as a practical tool within your workflow and are comfortable using techniques such as prompt engineering for competitor research, campaign analysis and creative ideation.

Nice to have:

• Experience shooting or producing short-form, native social content is a bonus, but not essential.

Qualifications

• Experience: 2+ years’ experience in paid social, digital marketing or a related role.


• Proven Track Record: A portfolio or examples of campaigns demonstrating measurable performance improvements or successes.


• Education/Training: A degree or relevant qualification in Marketing, Advertising or a related discipline.