Social Media & Content Executive

Dental Care Ireland Group; Dublin; Hybrid; EUR 35,000 - 50,000; Full time

Job summary

Dental Care Ireland Group is seeking a creative Social Media & Content Executive to join our Marketing Team. This hands-on role focuses on social media, content creation, and supporting brand awareness across multiple Dublin locations and beyond.

You will plan and publish content, manage paid social campaigns, monitor performance, and collaborate on campaigns and materials across locations. Proficiency in Canva and Adobe Creative Suite, plus strong communication skills, are essential.

Qualifications

• Third-level qualification in Marketing, Digital Marketing, Communications, Graphic Design, or a related field.
• Minimum 2 years' experience in content creation, social media, or digital marketing.
• Experience managing business social media accounts.
• Strong experience creating content for social media platforms.
• Experience creating and editing short-form video content.
• Experience managing paid social advertising campaigns.
• Excellent written and verbal communication skills.
• Proficiency in Canva and other content creation tools.
• Adobe Creative Suite experience (Illustrator, Photoshop).
• Full clean driving licence.

Responsibilities

• Manage and grow social media channels across multiple brands and locations.
• Plan, create, schedule, and publish engaging content.
• Develop content calendars aligned with campaigns and business goals.
• Monitor engagement and respond to messages and comments.
• Identify opportunities to increase audience growth and brand awareness.
• Monitor competitors, trends, and social media best practices.
• Create reels, video content, photography, graphics, and social media posts.
• Capture and edit photo and video content across practice locations.
• Design assets using Canva and other creative tools.
• Produce content for internal digital signage and screens.
• Maintain brand consistency across all content.
• Collaborate with teams to promote services, events, and company initiatives.
• Plan, launch, and optimise paid social campaigns.
• Manage campaign budgets and audience targeting.
• Track performance and identify optimisation opportunities.
• Analyse results and provide campaign reports.
• Liaise with external agencies and suppliers as required.
• Manage the production of print and promotional collateral.
• Coordinate marketing materials across multiple locations.
• Support company-wide marketing campaigns and initiatives.
• Assist with ad hoc marketing projects.
• Support marketing reporting and campaign analysis.

Skills

Content creation

Social media management

Communication

Team collaboration

Canva

Adobe Creative Suite

Education

Bachelor's degree in Marketing, Communications or related field

Tools

Canva

Adobe Creative Suite (Illustrator, Photoshop)

Job description

We are an award-winning, high-growth healthcare organisation supporting multiple locations across Dublin and beyond. With annualised revenues exceeding €40 million, we have been recognised as a Great Place to Work and continue to invest in our people, brand, and patient experience.

We are looking for a creative, proactive, and commercially minded Social Media & Content Executive to join our Marketing Team.

This is an exciting opportunity for someone who loves creating engaging content, understands what performs on social media, and enjoys seeing tangible results from their work.

About the Role

This is a hands-on social media and content creation role.

Social media will be the primary focus of this position, with responsibility for creating engaging content, managing paid social advertising campaigns, growing online engagement, and supporting brand awareness across multiple locations. You will spend the majority of your time creating content for social media channels, including video, photography, graphics, reels, stories, and campaigns. You will also be responsible for managing promotional and print collateral, monitoring campaign performance, and supporting a variety of marketing initiatives across the business. This role would suit someone who is equally comfortable on and behind a camera, designing content in Canva, analysing campaign performance, and bringing creative ideas to life.

Key Responsibilities

Social Media Management

• Manage and grow social media channels across multiple brands and locations.
• Plan, create, schedule, and publish engaging content.
• Develop content calendars aligned with campaigns and business goals.
• Monitor engagement and respond to messages and comments.
• Identify opportunities to increase audience growth and brand awareness.
• Monitor competitors, trends, and social media best practices.

Content Creation

• Create reels, video content, photography, graphics, and social media posts.
• Capture and edit photo and video content across practice locations.
• Design assets using Canva and other creative tools.
• Produce content for internal digital signage and screens.
• Maintain brand consistency across all content.
• Collaborate with teams to promote services, events, and company initiatives.

Paid Social Advertising

• Plan, launch, and optimise paid social campaigns.
• Manage campaign budgets and audience targeting.
• Track performance and identify optimisation opportunities.
• Analyse results and provide campaign reports.
• Liaise with external agencies and suppliers as required.

Marketing & Brand Support

• Manage the production of print and promotional collateral.
• Coordinate marketing materials across multiple locations.
• Support company-wide marketing campaigns and initiatives.
• Assist with ad hoc marketing projects.
• Support marketing reporting and campaign analysis.
• Third-level qualification in Marketing, Digital Marketing, Communications, Graphic Design, or a related field
• Minimum 2 years' experience in a content creation, social media, or digital marketing role
• Demonstrable experience managing business social media accounts
• Strong experience creating content for social media platforms
• Experience creating and editing short-form video content
• Experience managing paid social advertising campaigns
• Excellent written and verbal communication skills
• Proficiency in Canva and other content creation tools
• Full clean driving licence
• Experience using Adobe Creative Suite, including Illustrator and Photoshop
• Strong interpersonal and communication skills
• Comfortable working independently and as part of a team
• Professional, trustworthy, and committed to maintaining confidentiality

Important Information for Applicants

Please note: This is a hands-on social media and content creation role. Applicants should have practical experience creating content, managing social media accounts, and running paid social media campaigns.

To be considered, applicants should provide examples of social media content, campaigns, or accounts they have personally managed. Applications without a portfolio, examples of work, or relevant social media experience may not be considered.