Paid Search Lead: Strategy, ROI & Campaign Optimization

Think Differently Recruitment; Dublin; On-site; EUR 65,000 - 95,000; Full time

Job summary

Think Differently Recruitment is seeking a Paid Search Manager to take charge of high profile search accounts and set the standard for how search is run across the business. You will lead strategy and delivery for search and shopping campaigns, working with strategy, SEO, social and analytics teams to keep campaigns joined up.

You will be the main point of contact for clients, comfortable discussing bidding strategy and diagnosing tracking issues, while shaping the agency's search setup and

Qualifications

• 5+ years in paid search management.
• Expert level knowledge of Google Ads, Microsoft Ads, Search 360, and GA4.
• Strong grasp of search algorithms, attribution, and campaign automation.
• Experience setting up tracking and troubleshooting tags/events, including GTM.
• Experience optimizing large scale campaigns and delivering ROI across sectors.
• Sharp analytical skills with the ability to turn data into decisions.
• Polished client presentation and reporting skills.
• High ownership mindset with focus on quality across the team.
• Strong organization and ability to prioritise under pressure.
• Positive energy and willingness to roll up your sleeves.
• Ambition to grow within the business.

Responsibilities

• Lead strategy and delivery for search and shopping campaigns.
• Audit accounts, spot gaps, and restructure for performance.
• Optimize for traffic, leads, and sales against KPIs.
• Conduct keyword research, ad copy testing, and negative keywords.
• Utilize bidding strategies including Smart Bidding and remarketing.

Skills

Paid search

ROI optimization

Analytics

Client presentations

Ownership mindset

Campaign management

Tools

Google Ads

Microsoft Ads

Search 360

GA4

Google Tag Manager

Job description

Think Differently Recruitment is seeking a Paid Search Manager to take charge of high profile search accounts and set the standard for how search is run across the business. You will lead strategy and delivery for search and shopping campaigns, working with strategy, SEO, social and analytics teams to keep campaigns joined up.

You will be the main point of contact for clients, comfortable discussing bidding strategy and diagnosing tracking issues, while shaping the agency's search setup and