Onsite Retail Media Operations Lead

Dunnes Stores; Dublin; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Employee discount

Job summary

Dunnes Stores in Dublin city centre seeks an Ad Operations Manager to lead onsite retail media selling, planning and activation using our ad platform. You will manage day-to-day operations, drive revenue growth and ensure high ROI while training brands on capabilities and reporting.

You will collaborate with buying, marketing and IT, monitor campaign performance, maintain supplier relations and ensure compliance with privacy and brand safety.

Qualifications

• Proven experience in digital advertising operations, retail media, or media planning and activation.
• Hands-on experience with ad serving platforms.
• Excellent organisational skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Strong analytical skills with experience in campaign performance analysis and reporting.
• Outstanding communication and relationship-building skills for effective supplier and internal stakeholder engagement.
• Experience in meeting revenue targets and managing sales pipelines in a fast-paced environment.
• Proficiency in Excel, PowerPoint, and analytics tools for reporting and presentations.
• A customer-centric mindset with a focus on campaign quality and effectiveness.
• A creative and strategic approach to problem-solving and process improvement.

Responsibilities

• Own end-to-end onsite retail media sales, campaign planning, activation, and reporting using our platform and supporting retail media platforms.
• Drive media revenue by managing a pipeline of brand owners and media agencies, identifying opportunities to maximise investment across onsite and offsite retail media touchpoints.
• Plan and deliver brand owner & media agency engagement and training to maximise campaign adoption and effective use of our preferred ad platform capabilities.
• Develop unified media proposals based on supplier objectives and budgets, ensuring alignment with Dunnes Stores' brand and tent pole campaigns.
• Establish clear roles, responsibilities and ways of working with the online team.
• Collaborate with internal teams including buying, marketing, and IT to ensure seamless campaign activation and accurate data management.
• Monitor, analyse, and report on campaign performance, providing clear insights and recommendations to drive continuous improvement and ROI.
• Develop and maintain strong supplier relationships to increase the breadth and depth of supplier engagement within the retail media network.
• Ensure compliance with privacy regulations, platform policies and brand safety standards.
• Champion the customer experience by ensuring campaigns enhance the end-to-end shopper experience while achieving commercial outcomes.
• Assist in forecasting, pipeline management, and regular reporting on revenue and performance against targets.
• Support the development of best practice processes for campaign management, trafficking, troubleshooting, optimization and reporting.

Skills

Digital advertising operations

Retail media

Media planning and activation

Organisational skills

Analytical skills

Communication skills

Sales pipeline management

Excel

PowerPoint

Analytics tools

Customer-centric mindset

Creative problem-solving

Tools

Ad serving platforms

Job description

Dunnes Stores in Dublin city centre seeks an Ad Operations Manager to lead onsite retail media selling, planning and activation using our ad platform. You will manage day-to-day operations, drive revenue growth and ensure high ROI while training brands on capabilities and reporting.

You will collaborate with buying, marketing and IT, monitor campaign performance, maintain supplier relations and ensure compliance with privacy and brand safety.