Online Marketing Coordinator

Lidl Ireland; Dublin; Hybrid; EUR 38,000 - 51,000; Full time

Benefits offered by this job

Private medical insurance

Company pension

Hybrid working

Career progression

Training & development

On-site gym

Job summary

Lidl Ireland is seeking an experienced Email Marketing Specialist to lead end-to-end campaigns across ROI databases for both Republic of Ireland and Northern Ireland. You will create content calendars, coordinate briefs with buyers and design teams, and deliver monthly performance reports.

You'll work closely with the Online Marketing Manager, applying Salesforce and Photoshop skills, maintaining brand consistency, meeting tight deadlines, and contributing to a dynamic hybrid work environment

Qualifications

• Previous experience in an email marketing role is essential.
• Experience using Salesforce & Photoshop.
• Ensure work is carried out and completed in a controlled, compliant, timely and accurate manner.
• Ability to meet deadlines while working under pressure in a fast-paced environment.

Responsibilities

• End to end execution of email marketing campaigns across ROI and NI databases.
• Create and coordinate email content calendar in alignment with campaign timelines and sales targets.
• Create newsletter briefs liaising with buyers, leaflet team, design team & Lidl Plus team on product selection and copy requirements.
• Collaborate with the Online Marketing Manager on website updates and product lists.

Skills

Email marketing

Salesforce

Photoshop

Attention to detail

Deadline management

Communication skills

Tools

Salesforce

Photoshop

Job description

Summary

From our Head Office to the shop floor and everywhere in between our primary goal is to create and deliver a fantastic customer journey for everyone who shops at Lidl. With over 7,000 colleagues across our stores, warehouses and offices in Ireland and Northern Ireland we are a big and ambitious team. We know our people are our greatest asset and our success is down to the commitment and dedication of our team.

What you'll do

• End to end execution of email marketing campaigns across ROI and NI databases
• Create and coordinate email content calendar in alignment with campaign timelines and sales targets
• Create newsletter briefs liaising with buyers, leaflet team, design team & Lidl Plus team on product selection, copy requirements and the design look and feel of email blocks
• Rollout out annual newsletter strategy in alignment with the channel goals
• Deliver monthly reports on campaign performance
• Implement testing agendas and reporting on performance over time
• Create and design assets on Photoshop for all emails
• Copy writing – write copy for both Lidl Ireland and Northern Ireland Newsletters
• Collaborate with the Online Marketing Manager on website updates, understanding how to create product lists, product uploads, page updates
• Search Engine Marketing – work with Online Marketing Manager to plan and implement SEO strategy
• Collaborate with the wider Media & Digital Marketing Team to ensure campaign and content alignment
• Work with internal stakeholders within Lidl understand business needs and help translate them into creative digital marketing solutions
• In collaboration with the wider digital marketing, work with external agencies across digital, social, media, PR and traditional advertising

What you'll need

• Previous experience in an email marketing role is essential
• Experience using Salesforce & Photoshop
• Ensure work is carried out and completed in a controlled, compliant, timely and accurate manner with emphasis on attention to detail In touch with Irish culture and cultural trends
• Ability to meet deadlines while working under pressure and multitasking in a fast-paced environment
• Ability to work on own initiative as well as in a team exceptional organisational, analytical and data management skills
• Excellent verbal, written and interpersonal communication skills

What you'll receive

We offer a competitive and transparent salary system, that ensures pay equality across all positions at Lidl

• €37,500 rising to €51,000 after 3 years
• 20 days holidays per annum rising to 25 days after 2 years
• Private employee medical insurance
• Company pension
• Flexible start and finish times
• Unlock a flex pot allowance to spend on a selection of benefits after 6 months of service
• Initial training and on-going development from an experienced team member
• Individuals recognised as high performing will be invited to join our Leadership Academy as part of your on-going development
• Excellent opportunities for career progression
• Dynamic work environment
• Modern office facility with free parking
• On-site gym and canteen
• Maternity & Paternity Leave top up, Marriage Leave, Employee Assistance Programme
• Hybrid working model - up to 2 days remote working per week
• Mobile and broadband discounts with Three network

Lidl is an equal opportunities employer. If you have any particular requirements, we will ensure any reasonable accommodations are implemented as part of the recruitment and selection process. We value diversity and inclusion in our workplace and want to ensure that all applicants have the same opportunity regardless of gender, civil status, family status, sexual orientation, age, disability, race, religious belief, political opinion or membership of the traveller community.