Analyst - Customer Relations (6 Month Fixed Term)

Lidl Ireland; Dublin; Hybrid; EUR 48,000 - 57,000; Full time

Benefits offered by this job

Private employee medical insurance

Company pension

Hybrid work model

Flexible start and finish times

On-site gym and canteen

Maternity & Paternity Leave top up

Employee Assistance Programme

Mobile and broadband discounts

Job summary

Lidl Ireland is seeking a Customer Relations Analyst to optimise customer campaigns using Lidl Plus data. You will segment customers, group shopping behavior, and personalize promotions to improve app engagement and loyalty across our stores, warehouses and offices in Ireland.

You will work with CRM platforms, visualize data, and present insights to leadership. The role emphasizes collaboration, independence, and driving customer lifetime value with innovative analytics.

Qualifications

• Knowledge of CRM systems and customer segmentation techniques.
• Proficiency in data visualization and reporting tools.
• Interest in AI methods to enhance processes and personalization.
• Strong interpersonal, motivation and drive.

Responsibilities

• Lead development and implementation of new customer segmentation models and CRM tools to streamline campaigns.
• Execute customer segmentation using CRM platforms based on shopping behaviour.
• Drive Lidl Plus app engagement with targeted audiences and personalised offers.
• Analyze transaction data to evaluate performance, ROI and basket value trends.
• Oversee CRM reporting processes throughout the year.
• Prepare and present reports to Senior Leadership on CLV and growth opportunities.

Skills

CRM systems knowledge

Data visualization

AI interest

Independent work

Google Workspace

Excellent communication

Tools

Salesforce

Adobe

Job description

Summary

From our Head Office to the shop floor and everywhere in between our primary goal is to create and deliver a fantastic customer journey for everyone who shops at Lidl. With over 7,000 colleagues across our stores, warehouses and offices in Ireland and Northern Ireland we are a big and ambitious team. We know our people are our greatest asset and our success is down to the commitment and dedication of our team.

As a Customer Relations Analyst, you will report to the CRM & Loyalty Director and will be responsible for leveraging customer data from the Lidl Plus app to analyze overall business performance and optimise campaign outcomes. The Analyst will oversee customer segmentation processes, utilising CRM systems to group customers based on their shopping behavior, purchase frequency, and basket composition. You will lead data-driven initiatives to deliver targeted customer campaigns, enhance app engagement, and personalize the overall customer experience.

What you'll do

• Lead the development and implementation of new customer segmentation models and digital CRM tools with the aim of streamlining campaign delivery and customer lifecycle management
• Execute customer segmentation using CRM platforms to categorise customers based on shopping behaviour
• Drive Lidl Plus app engagement by building targeted customer audiences and personalising promotional offers, digital coupons, and loyalty incentives
• Analyse customer transaction data from the Lidl Plus platform to evaluate overall business performance, campaign ROI, customer retention, and basket value trends
• Oversee key CRM reporting processes throughout the operating year
• Preparation and presentation of regular reports and ad-hoc analyses to Senior Leadership to highlight customer lifetime value, app usage patterns, and strategic growth opportunities

What you'll need

• Knowledge of CRM systems (e.g., Salesforce, Adobe, or retail CRM platforms) and a thorough understanding of customer segmentation techniques
• Proficiency in data visualization and reporting tools for extracting and analyzing transactional datasets
• A keen interest in Artificial Intelligence and how various AI methodologies can be adopted to enhance work processes and customer personalization
• Ability to work independently with strong interpersonal skills, motivation and drive
• Profiency with Google Workspace tools & applications
• Excellent communication skills (written and verbal)

What you'll receive

We offer a competitive and transparent salary system, that ensures pay equality across all positions at Lidl

• €52,500 pro rata
• Private employee medical insurance
• Company pension
• Flexible start and finish times
• Initial training and on-going development from an experienced team member
• Excellent opportunities for career progression
• Individuals recognised as high performing will be invited to join our Leadership Academy as part of your on-going development
• Dynamic work environment
• Modern office facility with free parking
• On-site gym and canteen
• Hybrid working model - up to 2 days remote working per week
• Mobile and broadband discounts with Three network
• Maternity & Paternity Leave top up, Marriage Leave, Employee Assistance Programme

Lidl is an equal opportunities employer. If you have any particular requirements, we will ensure any reasonable accommodations are implemented as part of the recruitment and selection process. We value diversity and inclusion in our workplace and want to ensure that all applicants have the same opportunity regardless of gender, civil status, family status, sexual orientation, age, disability, race, religious belief, political opinion or membership of the traveller community.