National Sales Manager

FSi Promat by Etex; Dublin; On-site; EUR 90,000 - 130,000; Full time

Job summary

Etex in Ireland is seeking a National Sales Manager to lead the commercial performance of the Siniat and Promat business across Northern and Southern Ireland. You will shape strategy, protect and grow market share, and strengthen relationships with merchants, distributors, installers and main contractors.

You’ll manage a three-person sales team, travel across Ireland, set objectives, coach performance, and handle pricing and commercial agreements while representing the business at meetings and

Qualifications

• Sales leadership experience in construction/building materials in Ireland.
• Strong commercial and strategic thinking with growth track record.
• Ability to lead, develop and motivate high-performing teams.
• Excellent communication and stakeholder management.

Responsibilities

• Develop and deliver the commercial strategy for Ireland, driving market share retention and targeted growth opportunities.
• Build and maintain strong relationships with key merchants, distributors, contractors, and installers to increase customer loyalty and demand.
• Lead, coach, and develop a high-performing sales team of three, setting clear objectives and driving accountability for results.
• Manage pricing, margins, and commercial agreements to achieve sustainable business performance.
• Identify and respond to market trends and competitor activity, adapting strategies to maximise opportunities.
• Act as the face of the business in Ireland, representing Etex at customer meetings, industry events, and key stakeholder engagements.
• Resolve customer and commercial issues effectively, balancing excellent customer service with business priorities.
• Travel regularly across Ireland to strengthen customer partnerships and support business growth.

Skills

Sales leadership

Commercial mindset

Team leadership

Communication

Job description

Location:
Dublin 2, IE Cahir, IE Dublin, IE Dublin 12, IE Innishannon, IE Athy, IE

At Etex, our purpose Building Better Together underpins everything we do.

As a leading global manufacturer of sustainable building materials, we are driven by a commitment to excellence, but it's our people that are our top priority.

We foster a culture where connection and collaboration empowers our teams to thrive and perform at their best. A career with us is an opportunity to grow, learn and lead supported by our commitment to your development and well-being.

About The Role

Together, we’re shaping the future of construction. Ready to make your impact?

Join us as National Sales Manager in Ireland for the Etex Building Performance Division (Siniat and Promat)!

You will lead the commercial performance of the Siniat and Promat business across both Northern and Southern Ireland. This is a high-impact role focused on protecting and growing market share, identifying targeted business opportunities, and strengthening key customer relationships across merchants, distributors, installers, and main contractors.

Combining strategic leadership with hands-on commercial execution, you will lead a team of three sales professionals while serving as a trusted ambassador for the business within the Irish market.

What You’ll Do

• Develop and deliver the commercial strategy for Ireland, driving market share retention and targeted growth opportunities.
• Build and maintain strong relationships with key merchants, distributors, contractors, and installers to increase customer loyalty and demand.
• Lead, coach, and develop a high-performing sales team of three, setting clear objectives and driving accountability for results.
• Manage pricing, margins, and commercial agreements to achieve sustainable business performance.
• Identify and respond to market trends and competitor activity, adapting strategies to maximise opportunities.
• Act as the face of the business in Ireland, representing Etex at customer meetings, industry events, and key stakeholder engagements.
• Resolve customer and commercial issues effectively, balancing excellent customer service with business priorities.
• Travel regularly across Ireland to strengthen customer partnerships and support business growth.

What You’ll Bring

• Proven sales leadership experience within the construction or building materials industry in Ireland.
• Strong commercial and strategic mindset with experience driving growth and managing key customer relationships.
• Ability to lead, develop, and motivate high-performing teams.
• Excellent communication, influencing, and stakeholder management skills.

Why join us?

• Etex's strong purpose 'Building Better together' is shaping a new future for the construction industry and helping to build a better future for all.
• Our culture - we connect & care about those around us. We nurture teamwork, communities, partnerships and new ways of working, placing the highest importance on the safety and working environment of our people.
• Our 'Road to Sustainability 2030' is our plan to help build a better, sustainable future. We work towards this vision by caring about our social and environmental impacts and developing innovative solutions.
• We have a strong conviction that diversity of thinking helps us to deliver a strong and sustainable performance. It is also essential for us that everyone feels part of the team. In this spirit, we are committed to equal opportunities and zero tolerance towards discrimination.