Monetization Specialist – Expansion (Recovery & Involuntary Churn)

McAfee; Cork; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Bonus Program

Pension and Retirement Plans

Medical, Dental, and Vision Coverage

Paid Time Off

Paid Parental Leave

Support for Community Involvement

Job summary

McAfee in Ireland is seeking a Monetization Specialist – Expansion to own the strategy and execution of messaging, product, and payment enhancements that protect recurring revenue from involuntary churn and failed payments.

You will drive recovery initiatives across pre-dunning, dunning, grace periods, and reactivation journeys, collaborating with Payments, Martech, Product, Analytics, Engineering, and Lifecycle Marketing to turn insights into measurable improvements.

Qualifications

• 5+ years in subscription, CRM, lifecycle marketing, retention, or monetization roles.
• Proven ability to reduce involuntary churn and improve failed-payment recovery.
• Experience with CRM and customer engagement platforms (Braze preferred), including segmentation and journey orchestration.

Responsibilities

• Own FTC recovery strategy and roadmap with targets for recovery rate and revenue retention.
• Improve recovery journey performance via testing velocity and messaging optimization.
• Develop prevention programs to reach customers before a payment failure (e.g., expiring cards, health checks).
• Collaborate with Payments and Engineering to implement retry logic and billing improvements.
• Partner with Product and Martech to deliver new recovery capabilities and in-product experiences.
• Identify friction points and segmentation opportunities to personalize recovery.
• Build and maintain a prioritized testing roadmap with impact sequencing.
• Establish performance reporting with Analytics and share learnings in reviews.

Skills

CRM & lifecycle marketing

Monetization & churn prevention

Data analysis & measurement

Experimentation & testing

Cross-functional collaboration

Tools

Braze

Payments platform expertise

Job description

Role Summary

We are looking for a Monetization Specialist – Expansion to reduce involuntary churn and improve failed-payment (FTC) recovery for McAfee's subscription base. Sitting on the Expansion team, you will own the strategy and execution of messaging, product, and payment enhancements that keep paying customers subscribed when a payment fails, or before it does.

This is a hybrid role based in either our Ireland or Spain hubs. You may be required to travel to the US as needed; when not onsite, you will work remotely from your home location.

Position Details

About the Role

As a Monetization Specialist – Expansion, you will support initiatives that protect recurring revenue by preventing and recovering failed payments across the customer lifecycle. You will work across three levers: messaging enhancements (pre-dunning, dunning, grace period, expiration, and reactivation journeys), product enhancements (in-product experiences that surface and resolve payment issues), and payment enhancements (retry logic, payment method updates, and billing flows). You will partner closely with Payments, Martech, Product, Analytics, Engineering, and Lifecycle Marketing to turn insights into tested, measurable improvements.

Key Responsibilities

• Own the FTC recovery strategy and roadmap across messaging, product, and payment enhancements, with clear targets for recovery rate, churn reduction, and retained revenue.
• Improve recovery journey performance through higher testing velocity, messaging optimization, and disciplined experimentation across email, in-app, push, SMS, and landing pages.
• Develop prevention programs that reach customers at risk of involuntary churn before a payment failure occurs (for example, expiring cards and payment method health).
• Partner with Payments and Engineering to identify and implement payment enhancements such as retry logic, payment method update flows, and billing experience improvements.
• Partner with Product and Martech to deliver new recovery capabilities and customer touchpoints, including in-product experiences.
• Identify friction points and segmentation opportunities to personalize recovery and prevention experiences.
• Build and maintain a prioritized testing roadmap, sizing opportunities and sequencing initiatives by expected impact.
• Establish performance reporting with Analytics, and deliver recommendations and learnings in recurring business reviews and monetization readouts.

About You

• 5+ years of experience in subscription businesses, CRM, lifecycle marketing, retention, or monetization roles.
• Hands-on experience reducing involuntary churn or improving failed-payment recovery.
• Working knowledge of payments and billing, including payment failure causes, retry strategies, and recovery stages such as pre-dunning, dunning, grace period, expiration, and reactivation.
• Experience with CRM and customer engagement platforms (Braze preferred), including segmentation, journey orchestration, experimentation, and measurement.
• Strong analytical skills, with the ability to size opportunities, prioritize, and turn data into an actionable testing roadmap.
• Proven ability to work cross-functionally with Payments, Martech, Product, Analytics, Engineering, and Marketing teams.
• Comfortable managing multiple workstreams while maintaining speed of execution and focus on business impact.
• Experience in consumer technology, cybersecurity, telecom, streaming, media, fintech, or SaaS subscription businesses is a plus.

#LI-Hybrid

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We’re proud to be Great Place to Work® Certified in 10 countries, a reflection of the supportive, empowering environment we’ve built where people feel seen, valued, and energized to reach their full potential and thrive.

We offer a variety of social programs, flexible work hours and family‑friendly benefits to all of our employees.

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental, and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

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