Marketing Operations Manager

United States Digital Space LLC; Dublin; Hybrid; EUR 80,000 - 110,000; Full time

Job summary

The company in Dublin is seeking a Marketing Automation Manager to design and build AI-driven automations across the marketing technology stack. You will connect data, tools, and workflows to empower marketers to move faster and with precision.

This individual contributor role collaborates with Marketo, Iterable, Salesforce, and other platforms, in a hybrid Dublin-based setup, emphasizing governance, data integrity, and scalable solutions.

Qualifications

• Minimum 5+ years in marketing operations, marketing tech, or automation roles.
• Experience with Workato and connectors for Marketo, Iterable, Salesforce, Hubspot or data warehouses.
• Familiarity with AI orchestration frameworks and MCPs for automation.
• Strong understanding of marketing automation platforms and CRM systems.
• Ability to translate business problems into scalable technical solutions.

Responsibilities

• Design, build, and maintain AI-driven automations across marketing tech to streamline workflows.
• Collaborate with regional marketing teams, ops, and analytics to identify automation opportunities.
• Translate needs into automated, scalable system solutions using Workato and related tools.
• Work with IT, Marketing, Analytics, Engineering to ensure data integrity and alignment.
• Monitor, troubleshoot, and optimize existing integrations for reliability.
• Create and maintain automation playbooks and best practices documentation.
• Act as SME and consultant within Marketing on automation strategy and governance.
• Support governance, privacy, and change management for workflows and integrations.

Skills

Marketing automation

API integration

AI-driven workflows

Communication

Documentation

Education

Bachelor's degree in Marketing, Information Systems, or related field

Tools

Workato

Marketo

Iterable

Salesforce

Hubspot

Intercom

Splash

Workfront

Mulesoft

data warehouses

Claude

Job description

We're looking for a Marketing Automation Manager to join our Marketing Tech & Automation Team. This is an individual contributor role focused on designing and building the automation, orchestration, integration, and AI-driven workflows across the company's marketing technology ecosystem.

The ideal candidate will blend technical fluency with marketing automation expertise by connecting data, tools, and workflows to help marketers move faster, smarter, and with greater precision. You'll work primarily with Workato, Claude, collaborating with the owners of platforms such as Marketo, Iterable, Splash, Intercom, Workfront, and Salesforce to optimize workflows and data processes within and across systems.

A strong understanding of marketing processes, Martech, Integration & APIs, AI and automation will help you succeed in this role.

We are looking to speak to candidates who are based in Dublin for our hybrid working model.

Main Responsibilities:

• Design, build, and maintain AI driven automations and integrations across marketing technologies to streamline workflows and bring operational efficiencies

• Partner with multiple stakeholders including regional marketing teams, marketing operations and marketing analytics to identify automation opportunities and remove process friction

• Translate marketing and campaign needs into automated, scalable system solutions, using Workato and related tools

• Collaborate with cross-functional teams, including IT, Marketing, Marketing Analytics, Engineering, and our Marketing Ops to ensure data integrity and alignment

• Monitor, troubleshoot, and optimize existing integrations for reliability and performance

• Create and maintain documentation, including automation playbooks and best practices

• Act as a subject matter expert and consultant within Marketing on process design and automation strategy

• Support governance, compliance, and change management related to system workflows and integrations

Requirements:

• 5+ years of experience in marketing operations, marketing technology, or process automation roles

• Experience with Workato (or similar tools like Mulesoft) and its connectors specific to Marketo, Iterable, Salesforce, Hubspot or data warehouses

• Prior experience with AI orchestration frameworks, LLM-driven automation tools and MCPs

• Strong understanding of marketing automation platforms (e.g., Marketo, Iterable) and CRM systems (e.g., Salesforce)

• Comfort working with APIs, data mappings, and system schemas to build and maintain integrations

• Demonstrated ability to translate business problems into technical solutions that improve process efficiency

• Experience with AI or ML-driven tools in marketing workflows (e.g., enrichment, scoring, content automation)

• Proven experience applying structured testing methodologies to ensure quality, reliability, and continuous process optimization

• Strong communication and documentation skills, able to partner with technical and non-technical teams

• Curious, detail-oriented, and proactive, driven to optimise and automate wherever possible

• Bachelor's degree in Marketing, Information Systems, or a related field (or equivalent experience)

Bonus Points:

• Knowledge of data governance, privacy compliance, and workflow versioning

• Familiarity with Python, SQL, or other scripting for workflow automation

• Exposure to enterprise-scale marketing ecosystems or high-growth SaaS environments

About the company

the company is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the data platform for the AI era, enabling builders to create, transform, and disrupt industries with software. the company's unified data platform, the most widely available, globally distributed data platform on the market, helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, the company Atlas, is the only globally distributed, multi-cloud data platform and is available across AWS, Google Cloud, and Microsoft Azure.

With offices worldwide and over 67,000 customers, including 75% of the Fortune 100 and AI-native startups, relying on the company for their most important applications, we're powering the next era of software.

Our compass at the company is our Leadership Commitment, guiding how and why we make decisions, show up for each other, and win. It's what makes us the company.

To drive the personal growth and business impact of our employees, we're committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees' wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it's like to work at the company, and help us make an impact on the world!

the company is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.

the company is an equal opportunities employer.