Marketing Operations & Email Marketing Manager

Origina; Sandyford, Dublin; On-site; EUR 60,000 - 90,000; Full time

Job summary

Origina is seeking a Marketing Operations & Email Marketing Manager in Sandyford, Ireland, to scale our demand generation engine. You will own marketing automation, data integrity and lead lifecycle programs across marketing, sales and tech.

You’ll build dashboards, optimise email campaigns and nurture journeys, collaborate with Sales to improve lead handover, and drive measurable pipeline contributions through analytics and continuous improvement.

Qualifications

• Proven experience in Marketing Operations, Marketing Automation or Email Marketing.
• Hands-on experience with Hubspot. Or can pick up new tech easily.
• Strong understanding of lead management, lead scoring and funnel reporting.
• Experience creating and optimising email marketing and nurture programs.
• Strong analytical skills and confidence working with data and reporting.
• Excellent project management and organisational skills.
• Experience working closely with Sales teams and revenue processes.
• A continuous improvement mindset and attention to detail.
• Strong communication and stakeholder management skills.
• Experience within B2B technology marketing is preferred.
• Experience in a scale-up or high-growth technology company is highly desirable.

Responsibilities

• Own Marketing Operations: manage and optimise marketing automation platforms and lead management processes.
• Lead Email Marketing & Nurture Programs: build and execute email campaigns and nurture journeys.
• Drive Revenue Insights: provide actionable analysis on campaign performance and pipeline.
• Operate as a Builder: continuously improve systems and processes across marketing teams.

Skills

Marketing Operations

Marketing Automation

Email Marketing

Lead Scoring

Data Analysis

Tools

HubSpot

Zoho

Demandbase

Job description

About Origina

Origina is a rapidly growing global challenger technology company on a mission to stop unnecessary technology change by helping enterprises to extend, protect and enhance their software assets. We believe organizations should be free to run their systems for as long as they choose - without being pushed into costly, unwanted upgrades that don’t align with their strategy, so we step in to provide an alternative from the original vendor.

We’re scaling fast, with a clear path to €0.5 billion in the next five years, and expanding our presence across Europe, the US, and Australia. As a leading force in independent enterprise software support, we help the world’s largest organizations take back control of their technology roadmap and unlock genuine commercial freedom.

If you’re energized by growth, excited by change, and motivated to help customers challenge long-standing industry norms, this is the team to join. At Origina, you’ll be part of a bold, fast-moving global business where your impact will be felt immediately.

We are looking for a Marketing Operations & Email Marketing Manager to help scale Origina's demand generation engine.

This role sits at the intersection of marketing, sales and technology. You will be responsible for the systems, processes and programs that power our lead generation, nurturing, reporting and customer engagement activities.

You will own marketing automation, database management, lead lifecycle management and email marketing performance. You will ensure every campaign is measurable, every lead is tracked and every prospect receives the right message at the right time.

Success will be measured through marketing efficiency, lead quality, pipeline contribution, email engagement and data integrity.

What You'll Do

Own Marketing Operations

• Manage and optimise marketing automation platforms, Zoho/ Hubspot/ Demandbase integrations and lead management processes.
• Review and optimise lead lifecycle stages, scoring models and routing rules.
• Ensure data quality, compliance and reporting accuracy across all marketing systems.
• Work closely with Sales to improve lead handover, qualification and conversion processes.
• Develop dashboards and reporting that connect marketing activity to pipeline and revenue outcomes.
• Identify opportunities to automate processes and improve operational efficiency.

Lead Email Marketing & Nurture Programs

• Be the custodian of the marketing deployment calendar to ensure consistency.
• Build and execute email campaigns.
• Develop audience segmentation strategies to improve engagement and conversion.
• Create automated nurture journeys aligned to buying stages.
• Monitor campaign performance, analyse results and continually optimise programs.
• Manage email deliverability, subscription management and compliance requirements.
• Conduct A/B testing to improve open rates, engagement and conversions.

Drive Revenue Insights

• Provide actionable analysis on campaign performance, conversion rates and pipeline generation.
• Work alongside marketing and sales leaders to improve attribution and reporting.
• Identify trends, opportunities and bottlenecks throughout the buyer journey.
• Support forecasting, planning and marketing performance reviews.

Operate as a Builder

• Continuously improve marketing systems and processes.
• Test new technologies and approaches that improve efficiency and performance.
• Collaborate across Sales, Marketing, CAMS and Channel.
• Help establish scalable marketing foundations that support Origina's next stage of growth.

About You

You enjoy bringing structure to complexity and are passionate about building marketing programs that deliver measurable results.

You bring:

• Proven experience in Marketing Operations, Marketing Automation or Email Marketing.
• Hands-on experience with Hubspot. Or can pick up new tech easily.
• Strong understanding of lead management, lead scoring and funnel reporting.
• Experience creating and optimising email marketing and nurture programs.
• Strong analytical skills and confidence working with data and reporting.
• Excellent project management and organisational skills.
• Experience working closely with Sales teams and revenue processes.
• A continuous improvement mindset and attention to detail.
• Strong communication and stakeholder management skills.
• Experience within B2B technology marketing is preferred.

Experience in a scale-up or high-growth technology company is highly desirable.

Origina is an equal opportunity employer. We’re proud of our ongoing efforts to foster inclusion in the workplace. Individuals seeking employment are considered without regard to race, colour, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.