Marketing Lead - Contract Manufacturing

Novartis; Dublin; Hybrid; EUR 73,000 - 135,000; Full time

Benefits offered by this job

Insurance plans

Retirement plans

Wellbeing resources

Global recognition programs

Flexible and hybrid working options

Minimum 14 weeks paid parental leave

Company vehicle or car allowance

Job summary

The Marketing Lead for Novartis Contract Manufacturing will shape and execute the brand's storytelling, visual identity and content strategy across platforms, uniting creativity with business objectives to grow awareness and engagement.

You'll lead end-to-end content development, manage editorial calendars, and collaborate with global teams to align go-to-market plans, campaigns and demand generation with capacity and commercial goals.

Qualifications

• Bachelor's degree in Marketing or related field required.
• 8+ years of progressive B2B marketing experience in pharma/CDMO industries.
• Experience in multi-channel marketing and content development.
• Proficiency with marketing tech platforms and analytics dashboards.
• Strong collaboration across global teams.

Responsibilities

• Develop and execute integrated brand storytelling and marketing strategies.
• Own end-to-end content strategy and editorial calendar.
• Lead creation of high-quality technical and thought leadership content.
• Drive brand messaging across digital, print, and events.
• Oversee development of marketing collateral and assets.
• Provide strategic leadership for trade shows, webinars, and events.
• Monitor and optimize content and campaign performance using analytics.

Skills

Brand management

Content marketing

Digital engagement

Marketing analytics

Marketing automation

CRM systems

SEO/Content strategy

Education

Bachelor's degree in Marketing, Communications, Business Administration, Life Sciences

MBA or Master's in Marketing/Digital Strategy/Life Sciences

Tools

Marketing automation tools

CRM systems

Content management platforms

Job description

Salary Range

€72,870.00 - €135,330.00

Expected Annual Base Salary Range for role: €72,870- €135,330

Job Description Summary

The Marketing Lead for Novartis Contract Manufacturing role involves shaping and executing the Novartis Contract Manufacturing brand's storytelling, visual identity, and content strategy across all platforms. This role bridges creativity and strategy to drive brand awareness, engage audiences, and support business growth through impactful messaging and experiences.

Job Description

Major Accountabilities

• Develop and execute integrated brand storytelling and marketing strategies that strengthen Novartis CDMO's market positioning, increase brand awareness, and create meaningful engagement with Large Pharma and Small-to-Mid Biotech customers.
• Own the end-to-end content strategy and editorial calendar, ensuring alignment with business priorities, solution offerings, campaign objectives, and long-term capacity planning requirements.
• Lead the creation of high-quality technical and thought leadership content, including white papers, case studies, articles, blogs, presentations, and customer success stories that support demand generation and commercial growth.
• Drive consistent brand messaging and visual identity across all digital, print, and event-based marketing materials, ensuring alignment with go-to-market strategies and customer buying journeys.
• Oversee the development of creative assets and marketing collateral, including graphics, videos, presentations, infographics, brochures, and promotional materials that enhance audience engagement and brand credibility.
• Provide strategic leadership for trade shows, conferences, webinars, and industry events, including content planning, booth messaging, presentations, demonstrations, and event-related marketing campaigns.
• Monitor, analyze, and optimize content and campaign performance using marketing analytics and KPI dashboards, leveraging insights to improve engagement, lead generation, conversion rates, SEO performance, and marketing ROI.
• Collaborate with global cross‑functional stakeholders, including Business Development, Technical Operations, Communications, Commercial teams, and external partners, to deliver integrated marketing initiatives that support business growth and revenue objectives.

Minimum Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Life Sciences, or a related field is required; MBA or Master's degree with a specialization in Marketing, Digital Strategy, or Life Sciences is preferred.
• Minimum 8+ years of progressive B2B marketing experience, preferably within the pharmaceutical, biotechnology, healthcare, CDMO, or contract manufacturing industries.
• Demonstrated expertise in brand management, content marketing, and digital engagement strategies, with a proven ability to build and execute successful multi‑channel marketing programs.
• Strong experience developing technical and scientific content, including white papers, case studies, thought leadership articles, presentations, and customer‑facing marketing collateral.
• Proficiency in marketing technology platforms, including marketing automation tools, CRM systems, content management platforms, and marketing analytics dashboards.
• Strong analytical and performance marketing capabilities, with experience measuring campaign effectiveness, lead generation, conversion metrics, SEO performance, and marketing ROI.
• Proven ability to collaborate effectively across global and cross‑functional teams, including Business Development, Technical Operations, Commercial, Communications, and external agency partners.
• Excellent communication, presentation, stakeholder management, and project management skills, with the ability to translate business objectives into actionable marketing strategies and manage multiple priorities in a fast‑paced global environment.

Company Compensation & Benefits

The base salary offered is determined based on gender‑neutral objectives, such as relevant skills, competencies and experience in accordance with the Novartis pay setting policy and upon joining Novartis will be reviewed periodically.

In addition to your base salary, you may be eligible for a performance‑based bonus depending on certain performance parameters.

• Insurance plans
• Retirement plans
• Wellbeing resources
• Global recognition programs
• Flexible and hybrid working options, where possible
• Minimum 14 weeks paid parental leave
• Company vehicle or car allowance in accordance with the applicable local Novartis policies and guidelines

At Novartis, we're committed to reimagining medicine together - and rewarding the people who make it happen.

Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse