Marketing Executive – E-Commerce (Chinese)

DR MARK LEONG PTE. LTD.; Dublin; On-site; EUR 31,000 - 43,000; Full time

Job summary

Dr Mark Leong Group is seeking a Marketing Executive – E-Commerce (Chinese) to drive channel growth across TikTok Shop, Shopee and Lazada. You will manage product listings, optimize visuals and descriptions, and run high-converting campaigns while connecting with Mandarin-speaking creators and consumers.

You will collaborate with internal teams and support livestreams, while using data to improve content hooks, pricing, and campaigns.

Qualifications

• Fluent Mandarin in speech and writing.
• Strong familiarity with TikTok Shop, Shopee and Lazada.
• Proven or strong interest in short-form video creation.
• Ability to translate performance metrics into marketing actions.

Responsibilities

• Operate eCommerce shop operations across key marketplaces.
• Create and optimize short-form video content and creator collaborations.
• Plan and execute marketplace campaigns and livestreams.
• Track performance metrics and report weekly/monthly insights.

Skills

Mandarin

E-commerce platforms

Short-form video

Data-driven marketing

Job description

About Dr Mark Leong Group

At Dr Mark Leong Team, we are more than a weight loss company - we are a community united by one mission: to support ladies above 40 to become fitter, stronger, healthier, and more confident as they age.

We understand that losing weight after 40 is different. Changes in metabolism, hormones, muscle mass, lifestyle, and nutrition can make it increasingly difficult to achieve results using the same methods that worked when we were younger.

That is why we focus on helping our community understand their body, nutrition, food choices, movement, and lifestyle - so that weight loss is not simply about seeing a smaller number on the weighing scale, but about building a stronger and healthier body for the years ahead.

We believe people deserve clarity, not guesswork.

Through education, practical nutrition strategies, community support, and technology, we help our members make better choices that can become part of their everyday lives.

Most importantly, we believe transformation is easier when you do not have to do it alone.

We are building a community where women can learn together, progress together, encourage one another, and celebrate every milestone - from losing weight and becoming fitter to gaining strength, confidence, and a better quality of life.

As the Dr Mark Leong community continues to grow across Asia and beyond, we are looking for passionate, energetic, and mission-driven individuals to join our team and help us create meaningful transformation - one woman, one family, and one community at a time.

Position: Marketing Executive – E-Commerce (Chinese)

Role Overview

The Marketing Executive – E-Commerce will drive channel growth by managing product listings, producing trending content, coordinating creator collaborations and running high-converting campaigns across platforms such asTikTok, Shopee and Lazada.

We are looking for an e-commerce enthusiast who deeply understands online culture, speaks fluent Mandarin to connect with native creators and consumers and knows how to turn viral trends into sustainable revenue.

Key Responsibilities

1. eCommerce Shop Operations

• Manage and maintain product listings, pricing, stock levels and product detail pages across key marketplaces.
• Optimize product visuals, titles, and descriptions to maximize store conversion rates.
• Monitor daily store performance, tracking metrics and identifying trending SKUs.

2. Content Creation & Video Production

• Plan, script and produce high-converting short-form videos (e.g. TikTok) featuring product demos, lifestyle clips, and trending formats.
• Collaborate with internal teams and external creators to generate engaging content that aligns with brand direction.
• Stay ahead of social media trends, viral sounds, video formats, and emerging platform features.

3. Campaign Execution & Social Commerce

• Assist in planning and executing marketplace campaigns (e.g., Mega Sales, double-digit sales events, weekly deals, vouchers).
• Coordinate with fulfilment and customer ops teams to ensure a seamless post-purchase customer experience.
• Support livestream setup and execution, including content planning, product staging and talking points.

4. Analytics & Performance Tracking

• Track, analyze and optimize key metrics including Views, CTR, CVR, CPC, CPA, AOV, and Sales/GMV.
• Prepare structured weekly and monthly shop performance reports.
• Proactively recommend improvements in content hooks, pricing strategies, and campaign execution.

Requirements

• Language Proficiency: Fluency in spoken and written Chinese (Mandarin) is required to communicate effectively with Chinese-speaking creators/KOLs, review localized content and manage cross-border operational partners.
• eCommerce Expertise: Strong familiarity with TikTok Shop, Shopee and Lazada platforms and campaign operations.
• Content & Trend Savvy: Proven track record or strong interest in short-form video creation and trend forecasting.
• Data-Driven Mindset: Ability to translate performance metrics into actionable marketing tactics.

Working Hours & Compensation

• Work Schedule: 5 days, 1:00 PM – 10:00 PM
• Salary Range: SGD $4,000 – SGD $5,500 per month (commensurate with experience)

Note:Only shortlisted candidates will be notified.