Marketing Analyst: Data-Driven Growth for a 4★ Hotel

Hollybank Trustees Ltd; Carrigaline; On-site; EUR 40,000 - 55,000; Full time

Benefits offered by this job

Free car parking

Use of hotel leisure facilities

Meals while on duty

Job summary

Carrigaline Court Hotel is seeking a Marketing Analyst to join the Commercial team in Carrigaline, Co. Cork. The role focuses on delivering insights, optimizing campaigns and supporting sales and marketing activities.

The successful candidate will work with GA4, SEO, PPC, CRM, and content creation, with responsibilities across website management, email marketing, GDPR compliance, and cross-department collaboration.

Qualifications

• Marketing/ business degree or equivalent qualification, with digital focus.
• Strong analytics experience with GA4, Search Console, CRM.
• Website CMS experience (WordPress, Yoast, SEMrush).
• Experience in online advertising (Adwords, Paid Social) with pixel tracking.
• Knowledge of email marketing systems (Mailchimp).
• Experience managing digital budgets and revenue opportunities.
• Excellent English communication and time management.
• Can-do professional attitude; able to lead by example.
• Experience with graphic design/video tools is a bonus.

Responsibilities

• Analyse and report performance metrics from GA4, PMS and CRM to management.
• Manage and develop the hotel website and SEO efforts.
• Run paid social and PPC campaigns; manage budgets.
• Prepare and execute CRM and email marketing campaigns.
• Manage marketing databases; ensure GDPR compliance.
• Identify revenue opportunities across channels.
• Attend weekly/monthly sales performance meetings.
• Collaborate with cross-department teams.
• Support content creation and social media activity.
• Coordinate with external agencies and suppliers.
• Perform any other duties as required.

Skills

Analytical skills

Google Analytics

SEO

PPC advertising

Email marketing

CRM systems

Budget management

English communication

Cross-department collaboration

Education

Marketing/Business degree

Data science degree

Tools

Wordpress

Yoast

SEMrush

Google Tag Manager

Mailchimp

Adobe Creative Suite

Canva

InShot

Job description

Carrigaline Court Hotel is seeking a Marketing Analyst to join the Commercial team in Carrigaline, Co. Cork. The role focuses on delivering insights, optimizing campaigns and supporting sales and marketing activities.

The successful candidate will work with GA4, SEO, PPC, CRM, and content creation, with responsibilities across website management, email marketing, GDPR compliance, and cross-department collaboration.