Marketing Activation Manager

Beiersdorf; Dublin; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Pension

Private Health

Hybrid working

Job summary

Beiersdorf in Ireland seeks an Activation Manager to drive end-to-end consumer and shopper journeys, delivering EiE-aligned plans within the Irish market. You will lead campaigns, launch new products and manage budgets to elevate brand growth and market share.

The role requires strong stakeholder skills, commercial focus and the ability to balance strategic thinking with hands-on delivery in a hybrid environment.

Qualifications

• Experience in Marketing, Brand Marketing or Shopper Marketing.
• Strong stakeholder management and relationship-building skills.
• Commercially minded and results-driven.
• Excellent project management and organisational abilities.
• Strong influencing and communication skills.
• Proactive, consumer-focused and able to balance strategy with hands-on execution.

Responsibilities

• Execute UK and EUNA marketing strategies within the Irish market.
• Develop and manage Ireland activation plans aligned to retailer promotional activity.
• Deliver best-in-class shopper marketing campaigns across in-store and digital channels.
• Coordinate local adaptation of marketing assets and support PR activity.
• Partner closely with the Ireland Commercial team to create aligned growth plans.
• Champion Irish market performance across the UK&I business.
• Execute new product launches in Ireland, ensuring strong market impact and flawless delivery.
• Monitor, measure and report on campaign and activation performance.
• Manage the Ireland media and shopper marketing budget, ensuring effective investment and ROI.
• Build strong relationships with agencies and internal stakeholders.
• Collaborate with UK Marketing and Commercial teams to ensure Ireland is included in all relevant activations.

Skills

Marketing

Brand Marketing

Shopper Marketing

Stakeholder Mgmt

Relationship Building

Commercial Minded

Project Management

Communication Skills

Execution & Strategy

Job description

Your Tasks

• Execute UK and EUNA marketing strategies within the Irish market.
• Develop and manage Ireland activation plans aligned to retailer promotional activity.
• Deliver best-in-class shopper marketing campaigns across in-store and digital channels.
• Coordinate local adaptation of marketing assets and support PR activity.

Strategy & Activation

• Execute UK and EUNA marketing strategies within the Irish market.
• Develop and manage Ireland activation plans aligned to retailer promotional activity.
• Deliver best-in-class shopper marketing campaigns across in-store and digital channels.
• Coordinate local adaptation of marketing assets and support PR activity.

Commercial Partnership

• Partner closely with the Ireland Commercial team to create aligned growth plans.
• Champion Irish market performance across the UK&I business.

New Product Launches

• Execute new product launches in Ireland, ensuring strong market impact and flawless delivery.

Performance & Budget Management

• Monitor, measure and report on campaign and activation performance.
• Manage the Ireland media and shopper marketing budget, ensuring effective investment and ROI.

Relationship Management

• Build strong relationships with agencies and internal stakeholders.
• Collaborate with UK Marketing and Commercial teams to ensure Ireland is included in all relevant activations.

Your Profile

• Experience in Marketing, Brand Marketing or Shopper Marketing.
• Strong stakeholder management and relationship-building skills.
• Commercially minded and results-driven.
• Excellent project management and organisational abilities.
• Strong influencing and communication skills.
• Proactive, consumer-focused, and able to balance strategic thinking with hands-on execution.

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin and Elastoplast.

The Activation Manager is responsible for delivering the end-to-end consumer and shopper journey across the Republic of Ireland. This role ensures the successful implementation of the EUNA and UK strategic plans within the Irish market through Excellence in Execution (EiE), driving brand growth, market share, and commercial performance.

Additional Information

At Beiersdorf, we see you as a person - far beyond your title or role. Our goal is to provide the flexibility and support you need for your professional and personal success through our work environment.

We offer a competitive salary along with an annual bonus (subject to conditions).

• Pension
• Private Health
• Hybrid working

At Beiersdorf, we believe that every individual brings unique perspectives, experiences, and strengths that deserve to be valued and celebrated. We are committed to fostering an inclusive and supportive environment where everyone feels empowered to be themselves, thrive in their role, and work in ways that enable them to succeed. Through flexibility, understanding, accessibility, and meaningful support, we aim to ensure that all colleagues feel respected, heard, and able to reach their full potential.

We are committed to providing an inclusive recruitment experience and are happy to discuss any reasonable adjustments at any stage of the process to support you.