Lifecycle Email Growth Manager

PowerToFly; Ireland; On-site; EUR 72,800 - 115,100; Full time

Benefits offered by this job

Competitive pay

Health coverage

Flexible locations and schedules

Generous vacation days

Financial donations support

Volunteer project hours

Parental leave

Job summary

PowerToFly is looking for an experienced Lifecycle Marketing Manager in Ireland to own and expand product-led email programs aimed at user acquisition and engagement. This hands-on role involves collaborating with cross-functional teams and optimizing email strategies to enhance customer experiences.

The ideal candidate will have over 6 years in email marketing and 5 years of direct Marketo experience, with a strong focus on measurable outcomes. The role offers a supportive environment with diverse benefits designed to ensure work-life balance.

Qualifications

• 6+ years of email marketing experience, particularly in lifecycle marketing.
• 5+ years of hands-on experience with Marketo.
• Demonstrated ability to improve measurable outcomes.

Responsibilities

• Own end-to-end email program execution and design.
• Run A/B tests to optimize messaging and timing.
• Build and manage automated nurture programs in Marketo.

Skills

Email marketing

Lifecycle marketing

Marketo

Copywriting for technical audiences

Tools

Marketo

Job description

PowerToFly is looking for an experienced Lifecycle Marketing Manager in Ireland to own and expand product-led email programs aimed at user acquisition and engagement. This hands-on role involves collaborating with cross-functional teams and optimizing email strategies to enhance customer experiences.

The ideal candidate will have over 6 years in email marketing and 5 years of direct Marketo experience, with a strong focus on measurable outcomes. The role offers a supportive environment with diverse benefits designed to ensure work-life balance.