International Marketing Manager – Product Strategy

QIMONDO LIMITED PARTNERSHIP; Tralee; Sur place; EUR 70 000 - 95 000; Plein temps

Résumé du poste

QIMONDO LIMITED PARTNERSHIP in Tralee, Ireland, is seeking an International Marketing Manager to own product strategy and international marketing for contract-manufacturing and private-label businesses, as well as the nyce. brand portfolio.

You will lead portfolio development across Irish, UK, German, Dutch and French markets, align with R&D, QA, and production, and drive market-entry and localisation initiatives with a data-driven approach.

Qualifications

• Master's degree in marketing, management or a related discipline.
• Experience in digital marketing across at least two markets or languages.
• Knowledge of EU labelling and claims rules for food supplements.
• Hands-on with content creation, email marketing and paid social tools.
• Fluent English; German or another European language is an advantage.
• Able to work on site in Tralee, 39 hours per week.

Responsabilités

• Develop and manage the private-label and own-brand product portfolio across markets.
• Plan and execute B2B marketing for contract-manufacturing and consumer marketing for nyce. across markets.
• Localise for German-speaking markets; ensure claims and pricing inputs.
• Monitor competitors and market trends; report quarterly.
• Own marketing KPIs and budget management.

Connaissances

Digital marketing

Content creation

Email marketing

Paid social

Cross-market experience

Fluent English

German language

Formation

Master's degree in marketing/management or related

Outils

CRM platforms

Description du poste

International Marketing Manager – Product Strategy

QIMONDO LIMITED PARTNERSHIP

Ref: #JOB-2471428

Application Details

In order to work in Ireland a non-EEA National, unless they are exempted, must hold a valid employment permit. Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy.

Job Description

About us

Qimondo Limited Partnership is a HACCP- and GMP-compliant contract manufacturer of dietary supplements based in Tralee, Co. Kerry. We develop and produce capsules, powders and ready-to-drink products for brand owners, retailers and e-commerce companies across Ireland, the UK and continental Europe, and operate our own consumer brand, nyce.

The role

You will own product strategy and international marketing for our contract-manufacturing and private-label business and for our own brand portfolio.

Product strategy and portfolio

• Develop and manage the private-label and own-brand product portfolio: formats, formulations and positioning for the Irish, UK, German, Dutch and French markets
• Identify product opportunities from market, category and ingredient trends; prepare business cases for new products
• Work with R&D, QA and production on feasibility, cost and regulatory fit (EU food law, health and nutrition claims, novel food status, labelling per market)

International marketing

• Plan and execute B2B marketing for the contract-manufacturing business: positioning, sales materials, case studies, website and LinkedIn content, trade-fair presence, lead generation and CRM follow-up
• Plan and execute consumer marketing for nyce. across markets: brand and content strategy, social media, email and paid campaigns, creator and affiliate partnerships, localisation for the German-speaking market
• Manage market entry and localisation for new countries: messaging, compliance of claims, pricing inputs, channel selection

Market intelligence and performance

• Maintain competitor and category monitoring across target markets; report quarterly
• Monitor social-commerce and live-shopping developments in Asian markets (e.g. Douyin/TikTok Shop, Xiaohongshu, Korean and Japanese platforms) and identify formats, product ideas and creator mechanics that can be adapted for our European markets
• Own marketing KPIs (lead volume and quality, campaign ROI, brand performance per market) and the marketing budget

What we are looking for

• Master's degree in marketing, management or a related discipline
• Demonstrated experience in digital marketing across at least two markets or languages
• Working knowledge of food supplement product categories and EU labelling and claims rules, or the ability to acquire it quickly with in-house training
• Hands-on with content creation, email marketing and paid social tools
• Fluent English; German or another European language an advantage
• Mandarin, Korean or Japanese an advantage, for following Asian e-commerce and social-commerce markets in the original language
• Able to work on site in Tralee, 39 hours per week

• Sector: manufacturing

Career Level

• Professional