Hybrid Growth Marketing Manager – Prize Draws

Broadway Gaming Ltd.; Dublin; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Competitive salary

Discretionary annual bonus

Health insurance

Life insurance

Pension

Tax saver scheme

Bike to work

Social events

Job summary

Broadway Gaming Ltd. in Dublin seeks a commercially minded Growth Marketing Manager to grow and optimise the new prize draw business. This on-site role collaborates with acquisition, CRM, prizes and content teams to drive entries, engagement and ROI.

You will shape the commercial roadmap and manage campaigns across paid, affiliates, organic, social and CRM, supported by senior stakeholders in a regulated environment.

Qualifications

• Ideally 2-4 years' experience in growth, digital marketing, CRM, product, e-commerce or a similar consumer-focused role.
• Experience in prize draws, competitions, gaming or lotteries is a plus but not essential.
• Strong Excel/Google Sheets and data analysis skills.
• Experience planning, briefing or optimising digital campaigns and CRM activity.
• A test-and-learn mindset, with experience using A/B testing or performance data to optimise activity.

Responsibilities

• Growth & Strategy - contribute to the commercial roadmap, identifying opportunities across acquisition, conversion, participation and retention.
• Acquisition - work across paid media, affiliates, partnerships, organic, social and our existing customer base to grow participation.
• Prizes & Proposition - help shape the prize strategy, source compelling prizes and develop campaigns that drive entries.
• CRM & Customer Journey - develop lifecycle activity to drive first entry, repeat participation and retention.
• Content & Social - brief and support engaging content around prizes and campaigns.
• Performance & Analytics - track KPIs including acquisition, conversion, entries, retention and ROI, turning insight into action.
• Operations & Compliance - work with Marketing, Legal, Compliance, Finance and Operations to deliver campaigns effectively and within the regulatory framework.

Skills

Growth marketing

CRM

Digital acquisition

Data analysis

A/B testing

Campaign planning

Stakeholder management

Communication

Job description

Broadway Gaming Ltd. in Dublin seeks a commercially minded Growth Marketing Manager to grow and optimise the new prize draw business. This on-site role collaborates with acquisition, CRM, prizes and content teams to drive entries, engagement and ROI.

You will shape the commercial roadmap and manage campaigns across paid, affiliates, organic, social and CRM, supported by senior stakeholders in a regulated environment.