CRM & Growth Marketing Specialist

Marketing In Ireland; Ireland; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working model

Leave entitlements and career breaks

Secondments

Discounted gym membership

Eye tests

Flu vaccinations

Paid sick benefit

Wellbeing initiatives

Competitive salary

Defined contribution pension

Income protection

1:1 financial advice

In-house training programme

Go1 learning content

Irish Management Institute

The Executive Institute

Job summary

The National Lottery is hiring a CRM & Performance Marketing Specialist to shape how we drive player engagement and retention. You will be the main Braze user, coordinating content across web and app products within a cross-functional Commercial team.

You will work with BI, Digital and others from day one to optimise journeys. Responsibilities include designing multi-channel campaigns, testing strategies, and ensuring content compliance.

Qualifications

• 3+ years experience in CRM, martech or digital marketing roles.
• Hands-on CRM expertise with Braze including campaign execution and optimisation.

Responsibilities

• Design, build and optimise multi-channel campaigns and customer journeys.
• Identify success patterns and opportunities across CRM and performance marketing.
• Develop a digital test-and-learn strategy to continually optimise campaign journeys.
• Support A/B testing, QA processes and performance troubleshooting.
• Configure data layers, tagging and analytics tracking across web and mobile platforms.
• Act as a key user of the CMS (Strapi) and ensure content updates comply with legal obligations.

Skills

Braze CRM platform

Campaign execution

Data-driven marketing

Tools

Braze

Strapi

GA4

Firebase

Job description

The National Lottery is hiring a CRM & Performance Marketing Specialist to shape how we drive player engagement and retention. You will be the main Braze user, coordinating content across web and app products within a cross-functional Commercial team.

You will work with BI, Digital and others from day one to optimise journeys. Responsibilities include designing multi-channel campaigns, testing strategies, and ensuring content compliance.