Head of Marketing and Communications

Aegis FSI; Dublin; On-site; EUR 120,000 - 180,000; Full time

Job summary

Aegis FSI, on behalf of an international Asset Manager, seeks a Head of Marketing and Communications in Dublin to lead a cross-border marketing strategy and manage a five-person team.

You will shape brand messaging for captive distributors and non-captive intermediaries, drive digital channels, align with sales, product and investment teams, and support market expansion including Germany.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 15+ years of leadership experience within a cross-border, retail-focused investment or asset management firm.
• Strong understanding of investment funds and markets; translate complex financial concepts for retail investors.
• Experience in end-to-end marketing management, including multi-channel campaigns (digital and traditional).
• Proven ability to lead, develop reports, and influence stakeholders at all levels.

Responsibilities

• Develop and execute the marketing and communications strategy in line with Group guidelines, leading a multidisciplinary team.
• Drive a consistent brand identity across touchpoints and support market expansion (e.g., Germany).
• Partner with sales, product and investment teams to deliver multi-channel marketing collateral and sales support materials.
• Lead the company’s digital presence (websites, social platforms) and ensure scalable, effective digital platforms.
• Manage marketing budgets, analytics, KPIs, and ROI to optimize performance.
• Oversee PR activities and external agency relationships across multiple markets.
• Plan and execute events including distributor engagements and corporate functions.
• Coordinate internal communications with HR to promote corporate initiatives.

Skills

Leadership

Cross-border marketing

Strategic planning

Digital marketing

Analytics

Stakeholder management

Team development

Project management

Education

Bachelor’s degree in Marketing/Communications or related field

Job description

Aegis FSI is a recruiter specialised in search and selection of professionals and managers in the Finance, Banking and Insurance market. On behalf of an international Asset Manager, we are looking for a:

Head of Marketing and Communications

Reporting to the Head of Product, Marketing and Communications, the successful candidate will build and execute a cohesive marketing and communication strategy with messaging tailored to diverse target markets. The focus will be twofold: empowering captive distributors through robust communication, and creating highly localized, culturally resonant strategies for non-captive channels and intermediaries.

Main responsibilities:

• Strategy & Leadership: Develop and execute the marketing and communications strategy in line with Group guidelines, while managing a multidisciplinary team.
• Brand Positioning: Drive a consistent brand identity across all touchpoints, positioning the firm as a leading cross-border provider and supporting key market expansion (e.g., Germany).
• Content & Sales Enablement: Partner with sales, product, and investment teams to deliver engaging, multi-channel marketing collaterals and sales support materials.
• Digital Ecosystem: Lead the company’s digital presence (websites, social platforms) and collaborate with IT to ensure the scalability and effectiveness of digital platforms.
• Performance & Budgeting: Manage marketing budgets, leverage analytics tools, and define KPIs to track ROI, monitor brand awareness, and optimize campaign performance.
• PR & Media Relations: Oversee PR activities and own strategic relationships with external agencies, media outlets, and partners across multiple markets.
• Event Management: Plan and execute impactful events, including distributor engagements, corporate functions, and public-facing initiatives.
• Leadership: Lead and coordinate a team of five professionals, overseeing daily activities and managing key relationships with external stakeholders, including PR agencies and other external partners.
• Internal Communications: Collaborate closely with HR to drive internal communications and promote corporate initiatives, such as sustainability, training, and recruitment.

Skills and Competencies:

• Bachelor’s degree in Marketing, Communications, or a related field, coupled with 15+ years of leadership experience within a cross-border, retail-focused investment or asset management firm.
• Strong technical understanding of investment funds and markets, with the proven ability to translate complex financial concepts into engaging, easily digestible content for retail investors.
• Comprehensive expertise in end-to-end marketing management, from setting a strategic, commercially sound agenda to executing multi-channel campaigns (digital and traditional).
• Excellent interpersonal skills with a strong track record of managing and developing direct reports, building strategic relationships, and influencing stakeholders at all levels.
• A results-driven, goal-oriented mindset focused on delivering client-centric strategies that align with broader business objectives.
• Highly analytical with proficiency in data interpretation, leveraging metrics and insights to drive strategic decisions and optimize performance.
• An independent self-starter with strong project management skills, able to multitask, adapt quickly, and deliver results under strict deadlines in a fast-paced environment.
• An energetic, creative, and proactive professional with the confidence to question the status quo, drive innovation, and represent the brand with the utmost integrity.
• Fluency in Spanish, Italian, and/or German will be considered a plus.

Location:

Dublin, Ireland

This job posting complies with EU Directive 2023/970 on pay transparency and is open to candidates of all genders, in line with Italian Legislative Decree No. 198/2006. Aegis Srl is an authorized recruitment and selection agency under Italian law (Ministerial Authorization No. 26543, pursuant to Legislative Decree 276/2003).