Head of Integrated Marketing

Teamwork.com; Cork; Hybrid; EUR 120,000 - 125,000; Full time

Benefits offered by this job

Competitive salary (€120,000 - €125,0

30 days vacation

Pension/Retirement matching

Health plans and wellbeing programs

Give Back program

Educational resources and dev. allowed

Inclusive policies including maternity

ESOP

Job summary

Teamwork.com in Cork, Ireland, is seeking a senior marketing leader to own strategy, brand, and go-to-market for an upmarket PSA platform. You will align product value with customer outcomes, lead a multidisciplinary marketing team of nine, and drive revenue growth through compelling messaging across website, campaigns, and sales materials.

The role emphasizes strategy, clarity over decoration, and hands-on use of AI to accelerate output.

Qualifications

• Senior marketing leadership in B2B SaaS, director+ level.
• Experience repositioning a product or moving it upmarket with measurable impact.
• Clear, simple writing and messaging that sales teams actually use.
• Commercial fluency: pipeline and revenue mindset.
• Hands-on use of AI tools in content, creative or research workflows.

Responsibilities

• Own Teamwork.com's positioning, value proposition and messaging, by segment and persona.
• Lead the upmarket repositioning across the website, sales materials and campaigns.
• Maintain current competitive insights and translate them into sharper messaging.
• Run go-to-market for product launches with Product.
• Provide Sales with narrative, decks and tools to win in target segments.
• Contribute pricing and packaging insights from commercial perspective.

Skills

Senior marketing leadership

Move product upmarket

Brand leadership

AI in content workflows

Job description

Teamwork.com is an agentic PSA (professional services automation) platform that helps businesses win, plan and deliver projects more profitably. We connect projects, resourcing and financials in one place, so leaders get real numbers from real delivery, not guesswork, and can price work on purpose, deliver it for less, and grow margin over time. Our tagline puts it plainly: most tools track work, we make it profitable.

Project management tools can't manage money, so run delivery through one and you lose margin without ever seeing where. Finance-first tools capture the numbers, but delivery teams resist using them, so the data going in is bad and the numbers coming out are worse. Teamwork.com is built to do both: resourcing, financials and margin visibility captured as delivery happens, not bolted on afterwards, in a platform teams actually want to use.

We believe in hiring great people and look to ensure everyone has the best possible experience of work, every day. We strive to be open and transparent, humble and customer focused. And we thrive on curiosity, getting results and working together relentlessly to deliver excellence. We are a company of action, full of triers and doers: we try things, we make mistakes, and we learn from them.

We pride ourselves on doing right by our customers, working with brilliant people, and going above and beyond. Our personality is unmistakable: we work hard, take joy in our wins and each other's successes and important life events. And we care and support each other when life throws lemons. More than anything we embrace a straightforward approach to getting things done. We are fanatical about our customers, and when talent meets passion, success happens.

ThisisahybridroleinCork.

WehaveanofficeinBlackpoolwhereyouwillbeexpectedtobebasedonaroutinebasisasagreedwithyourmanager (2daysaweeklikely).

The opportunity

You'll own what Teamwork.com says, how and where it says it. This role brings product marketing, content, brand, design and video under one leader, so strategy and messaging execution run as one team. Team size of 9, which includes 2 people leaders.

The work right now is clarity, not decoration. We're repositioning Teamwork.com upmarket as a PSA profitability platform, and we need a leader who can sharpen that story and get it into every page, deck and asset fast.

We are hiring for strength on the strategy and brand messaging side, with creative direction as a supporting skill, because the work in front of us is about clarity. We also have strong team members with those skills.

Key Responsibilities

• Own Teamwork.com's positioning, value proposition and messaging, by segment and persona
• Lead the upmarket repositioning and make it land across the website, sales materials and campaigns
• Keep competitive and market insight current, and turn it into sharper messaging
• Run go-to-market for product launches with Product
• Give Sales the narrative, decks and tools to win in target segments
• Contribute commercial insight to pricing and packaging decisions

Brand, Content & Creative

• Set the standard for how we sound and look, and hold every channel to it
• Support internal designers, videographers and content marketers to deliver best in class B2B marketing that delivers commercial outcomes
• Build AI into the team's workflow to raise output and speed

  Leadership

  • Lead, hire and develop a multi-disciplinary team
  • Set clear priorities and a fast operating rhythm
  • Represent the team's work to the Senior Management Team

  Requirements

  You're a commercial strategist first, with enough creative taste to connect product value with customer outcomes and to support designers, video producers and content managers well. You lead with commercial outcomes and move fast. Specifically, you are:

  • Commercially minded: you lead with pipeline and revenue outcomes, and speak that language
  • A strong people manager: able to lead experts across several disciplines
  • Strategic: you understand strategy and positioning deeply, ideally with experience moving a product upmarket
  • Fast: you move quickly, and use AI to raise the team's output and speed

  Must-haves

  • Senior marketing leadership in B2B SaaS, ideally at director+ level
  • A record of repositioning a product or moving it upmarket, with measurable pipeline or revenue impact
  • Clear, simple writing and messaging that sales teams actually use
  • Commercial fluency: comfortable discussing pipeline, win rates and revenue with executives
  • Bias for speed: you ship, learn and adjust rather than polish. Ship today at 80%, don't wait weeks for 100%.
  • Hands-on use of AI tools in content, creative or research workflows
  • Experience marketing to agencies, consultancies, SaaS or PSA buyers
  • Brand or creative leadership experience alongside PMM

  What good looks like

  Enabling the organisation to hit revenue goals will be the ultimate measure of success for this role. Secondary goals such as SQLs, SAOs and pipeline will also be tracked as leading indicators. While this person will not be the sole owner of the revenue goal, it is expected that they can articulate how their team contributes to it.

  Core Benefits and Perks

  • Competitive salary - we are paying in the region of €120,000 - €125,000 for this position.
  • 30 days vacation
  • Pension/Retirement matching
  • Health plans and wellbeing programs
  • Give Back program
  • Educational resources and generous development allowance
  • Inclusive policies including maternity, paternity and parent leave
  • Recognition programs
  • Employee Share Options (ESOP)

  Teamwork is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, colour, age, family status, disability, religion, sex, sexual orientation, gender identity, nationality or ethnic origin.

  We may use AI-assisted tools to help our recruitment team review and assess applications against the criteria for a role. These tools support our recruitment team and do not make automated hiring decisions. Applications and hiring decisions remain subject to human review.