Growth Product Lead: Self-Serve & AI Growth (Remote)

Jobgether; Ireland; Remote; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Flexible remote-first work

Conference & industry events

Exposure to open-source/open AI tools

Job summary

Jobgether, on behalf of a partner company, seeks a Product Lead, Self-Serve Growth in Ireland to drive acquisition, activation, conversion and revenue across self-serve experiences. You will own end-to-end journeys and partner with engineering, design, marketing, customer success, and sales to implement growth strategies.

You will build data-driven growth experiments for a developer-focused, AI-enabled product ecosystem, optimizing onboarding, activation, and paid conversions.

Qualifications

• 5–8+ years in growth, growth product management, lifecycle marketing or funnel optimization roles.
• Proven success driving customer acquisition and managing growth funnels in B2B SaaS or developer-focused businesses with self-serve or product-led growth models.
• Experience working with developer tools, APIs, data products, or other technical audiences.
• Deep understanding of how engineers discover, evaluate, adopt, and integrate technical products.
• Demonstrated ability to build high-performing websites that generate demand and drive conversions, with direct ownership of conversion outcomes.
• Track record of improving customer activation, free-to-paid conversion, revenue expansion, and churn reduction.
• Strong analytical capabilities, including defining performance metrics, instrumenting funnels, segmenting customers, and combining product usage data with marketing and sales insights.
• Experience as a product owner or growth product manager, working closely with engineering and design teams to define requirements, prioritize initiatives, and deliver iterative improvements.
• Practical experience using AI-powered coding tools to prototype experiments, create mockups, and build functional demos independently.
• Excellent cross-functional collaboration skills, with the ability to align product, marketing, customer success, Revenue Operations, and sales teams around shared growth objectives.

Responsibilities

• Own and optimize the complete self-serve funnel, including signup, trial, activation, paid conversion, and customer expansion.
• Lead the product roadmap for the website and application interface, defining priorities and collaborating with engineering leads, developers, and designers to deliver impactful improvements.
• Turn the website into an effective customer acquisition and conversion channel by optimizing user experiences, messaging, content formats, and product narratives.
• Design and implement product-led growth journeys across developer ecosystems, open-source communities, and emerging AI agent platforms.
• Improve developer onboarding experiences by optimizing documentation, SDKs, code examples, and initial product interactions.
• Develop customer data strategies using product usage signals and firmographic information to deliver personalized onboarding, relevant content, and targeted nurturing campaigns.
• Partner with Revenue Operations to identify high-potential customers and determine when sales teams should engage with qualified prospects.
• Establish a structured experimentation framework by developing hypotheses, running A/B tests, analyzing funnel performance, and scaling successful initiatives.
• Collaborate cross-functionally with product marketing, engineering, design, customer success, RevOps, and sales to align growth initiatives.
• Monitor key performance indicators, including signup-to-activation rates, trial-to-paid conversion, self-serve revenue, expansion revenue, funnel velocity, and the quality of product-qualified leads.

Skills

Growth product management

Lifecycle marketing

Funnel optimization

Analytics & data-driven

Experimentation

Cross-functional collaboration

AI-powered coding tools

Product ownership

Tools

Amplitude

Mixpanel

Google Analytics 4

Job description

Jobgether, on behalf of a partner company, seeks a Product Lead, Self-Serve Growth in Ireland to drive acquisition, activation, conversion and revenue across self-serve experiences. You will own end-to-end journeys and partner with engineering, design, marketing, customer success, and sales to implement growth strategies.

You will build data-driven growth experiments for a developer-focused, AI-enabled product ecosystem, optimizing onboarding, activation, and paid conversions.