Growth Hacker (Go-To-Market)

Lureo by Imvizar; Dublin; Hybrid; EUR 75,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Equity options

Direct access to founders

Small, ambitious team

Flexible working

Dublin hybrid

Job summary

Lureo by Imvizar in Dublin is looking for a Growth Hacker to own the go-to-market. You will define the strategy, test ideas, and turn concepts into action, working with a small team to scale creator adoption and engagement.

You should be able to think strategically, spot opportunities, and translate them into executable growth programs across channels, partnerships, and community initiatives, with hybrid work in Dublin.

Qualifications

• Experience across growth, GTM, marketing, community or something adjacent.
• Close to consumer, creator or community-led products and brands.
• Comfortable with ambiguity and forming your own point of view.
• Analytical, but don't need perfect data before acting.
• As comfortable doing the work as setting the strategy.
• Energised by small teams and fast-moving environments.

Responsibilities

• Own the GTM strategy end to end, building a strong understanding of creators, audiences and opportunities.
• Design and run growth experiments from idea through to execution across campaigns, partnerships, community, events and other channels.
• Work closely with the founder and wider team to get ideas live quickly and learn from outcomes.
• Bring your own ideas and turn opportunities into testable growth programs.

Skills

Growth, GTM, marketing, community

Analytical

Strategic thinking

Ambiguity tolerance

Job description

Lureo lets anyone create digital experiences that live in real places.

Lureo is built by the team behind Imvizar, who have spent 5+ years creating 180+ experiences for organisations including Salesforce, Google, Bupa, Dell and many more.

We're now putting those tools directly into the hands of creators, with no code or AR development experience required.We're in open beta and starting to grow the creator base, alongside community initiatives like Lureo for Education and our Creator Fund.

And the timing is exciting. AR is moving beyond phones, with a new generation of smart glasses and spatial devices coming to market (Meta, Snap, Apple). Lureo is already building for Snap Spectacles, alongside mobile and web, giving creators a way to start building for what comes next.

The role

We're looking for someone to own go-to-market at Lureo.

We're calling this role Growth Hacker because it's broader than a typical GTM job. You'll set the strategy, test the ideas and get your hands dirty making them happen. We have a product in the market, creators using it and a lot of ideas about where growth could come from. Your job is to work out where we should focus, build the strategy around it and turn it into growth.

Who should be using Lureo? Why should they care? Where do we find them? What gets someone from discovering the product to creating, publishing and coming back?You'll have real ownership over answering those questions and building what comes next.

What you'll own

Growth strategy and experimentation

• Own the GTM strategy end to end, building a strong understanding of our creators, potential audiences and where the biggest opportunities are.
• Work out which audiences, channels and messages have the most potential, then test them rather than relying on a fixed playbook.
• Help sharpen who Lureo is for, how we position it and where we focus as we learn more about the market.

Turning ideas into action

• Design and run growth experiments from idea through to execution, across campaigns, creators, partnerships, community, events and other channels worth testing.
• Work closely with the founder and wider Lureo team to get ideas live quickly and learn from what happens.
• Bring your own ideas. We want someone who sees opportunities we haven't tried yet and is excited to test them.

Building on what works

• Track what's working and what isn't, and use that to decide where we spend our time and budget.
• Double down on the things that show promise and turn successful experiments into repeatable growth channels and programmes.
• Bring what you're learning from creators and the market back into our product, positioning and wider strategy.

Who we're looking for

There isn't one perfect background for this role. You could come from growth, GTM, marketing, or community. You could have been part of an early growth team, or built something yourself.

What matters is that you can think strategically, spot opportunities and turn ideas into action.

You'll be a good fit if you're:

• Experienced across growth, GTM, marketing, community or something adjacent
• Close to consumer, creator or community-led products and brands
• Comfortable with ambiguity and forming your own point of view
• Analytical, but don't need perfect data before acting
• As comfortable doing the work as setting the strategy
• Energised by small teams and fast-moving environments
• Based in Dublin and comfortable working hybrid

Bonus if you've built something from zero, been part of an early-stage team, understand creator communities, or are excited about AR, XR and immersive storytelling.

Why Lureo

This is a chance to build the growth engine, not inherit one. The product is live. People are creating. Now we want to make it much bigger. You'll own that challenge, work directly with the founder and have the freedom to shape the strategy and test ideas quickly.

You'll also be doing it in a category where the rules haven't been written yet. AR and spatial computing are moving fast, and how people create for them is still being defined.

• Competitive salary and equity options
• Real ownership from day one
• Direct access to the founders
• Small, ambitious and creative team
• Flexible, trust-based working
• Dublin, hybrid

Please note - No recruiters, please

We receive a high volume of applications, so only shortlisted candidates will be contacted.

Creativity is at the heart of Lureo. We're committed to building an inclusive team where different backgrounds and perspectives are valued.