Group Sales Director - Gallen Group

Gallen Hospitality; Lifford; On-site; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Employee benefits

preferential rates

Job summary

Gallen Hospitality seeks an experienced Group Sales Director to lead the group’s sales strategy, drive revenue growth and maximise opportunities across its portfolio of hotels. You will oversee the sales function, set group-wide targets, and develop high-value relationships with corporate clients, agencies and partners.

You will collaborate with leadership, Revenue, Marketing and Operations to ensure profitable occupancy, ADR and spend.

Qualifications

• Senior-level sales leadership or director experience.
• Experience in hospitality, tourism, events or related industry.
• Proven ability to develop and execute sales strategies.
• Strong revenue generation and client relationship skills.

Responsibilities

• Lead the overall sales strategy for the Gallen Group in line with commercial objectives.
• Set ambitious but achievable sales targets across the group and monitor KPIs.
• Lead, motivate and develop the group sales team to create a high-performance culture.
• Identify new markets and revenue opportunities to drive growth.
• Develop and maintain relationships with corporate clients, agencies, tour operators and partners.
• Manage strategic accounts and key relationships to deliver revenue.

Skills

People

Sales

Managerial / Operational

Strategic

Education

Degree in Business/Marketing/Hospitality

Job description

Job Description

Location: Jacksons Hotel, Railway Road, Ballybofey

Gallen Group is an established and ambitious hospitality group with a strong reputation for delivering exceptional guest experiences.

As the group continues to grow, we are seeking an experienced and commercially driven Group Sales Director to lead our sales strategy and maximise revenue opportunities across the Gallen Group.

The Role

As Group Sales Director, you will take overall responsibility for the development and delivery of the Gallen Group's sales strategy.

You will lead the sales function across the group, identify new revenue opportunities, develop high-value relationships and ensure that the sales team consistently delivers against ambitious commercial targets.

Working closely with the Group leadership team, General Managers, Revenue, Marketing and Operations, you will play a central role in driving the continued commercial growth of the business.

About The Role

• Develop and lead the overall sales strategy for Gallen Group in line with the group's commercial objectives.
• Set ambitious but achievable sales targets across the group and ensure consistent delivery against agreed KPIs.
• Lead, motivate and develop the group sales team, creating a high-performance and accountable sales culture.
• Identify new markets, sectors and revenue opportunities to drive business growth.
• Develop and maintain strong relationships with key corporate clients, agencies, tour operators, event organisers, local businesses and strategic partners.
• Personally manage and develop key strategic accounts and high-value relationships.
• Drive new business development through proactive sales activity, networking, industry relationships and targeted commercial initiatives.
• Develop group-wide sales plans covering accommodation, corporate business, meetings and events, weddings, leisure, groups, food & beverage and other relevant revenue streams.
• Work closely with Revenue and Operations to maximise occupancy, average rate, spend and overall profitability.
• Work with the Marketing team to develop campaigns and initiatives that generate qualified sales opportunities.
• Oversee the group's sales pipeline, ensuring effective lead generation, conversion and account management.
• Establish clear sales processes, reporting structures and performance KPIs across the group.
• Analyse sales performance, market trends and competitor activity and use this information to identify opportunities and address challenges.
• Prepare regular commercial reports and forecasts for the Group leadership team.
• Represent Gallen Group at key industry events, trade shows, networking events and business forums.
• Lead commercial negotiations and major contracts, ensuring they deliver sustainable and profitable business.
• Develop strategic partnerships that enhance the group's profile and generate long-term revenue.
• Ensure strong communication and collaboration between the sales team and all operational departments.
• Continuously identify opportunities to improve the group's sales performance, systems and processes.

Leadership & Culture

As Group Sales Director, you will be expected to be a visible and inspirational sales leader.

You will lead by example, remaining actively involved in the market while providing direction, coaching and support to the wider sales team.

You will create a culture where people are encouraged to develop new business, build strong relationships, take ownership of their targets and celebrate commercial success.

About You

We are looking for an experienced and ambitious commercial leader with a proven track record of delivering sales growth.

You Will Ideally Have

• Significant senior-level sales experience, preferably within hospitality, tourism, events or a related industry.
• A proven track record of developing and executing successful sales strategies.
• Strong experience in business development, account management and revenue generation.
• Experience leading, motivating and developing a sales team.
• Excellent commercial awareness and a strong understanding of revenue and profitability.
• An established network of corporate, agency, leisure, group and/or hospitality contacts.
• Exceptional communication, negotiation and relationship-building skills.
• Strong leadership, influencing and decision-making abilities.
• A highly proactive, target-driven and entrepreneurial approach.
• Excellent analytical and reporting skills, with the ability to translate data into commercial action.
• The confidence and credibility to build relationships with senior decision-makers and key stakeholders.
• Excellent organisational skills and the ability to manage multiple priorities across a group environment.
• A full driving licence and willingness to travel regularly for business development and client meetings.

What We Offer

• A senior leadership position within an established and growing hospitality group.
• Competitive salary and an attractive performance-related package.
• The opportunity to shape and lead the group's overall sales strategy.
• Significant responsibility and autonomy within the role.
• Career development opportunities within Gallen Group.
• Employee benefits and preferential rates across the group.
• A dynamic and supportive working environment.
• The opportunity to build long-term commercial partnerships and make a significant contribution to the group's continued growth.

Join Gallen Group

This is an exciting opportunity for an ambitious sales leader to take ownership of the commercial sales direction of a growing hospitality group.

If you are a strategic thinker, an exceptional relationship builder and a proven sales leader who thrives on winning new business and delivering results, we would love to hear from you.

Skills Needed

People, Sales, Managerial / Operational, Strategic

About The Company

The Gallen Hospitality group is comprised of three 4-star, family-run hotels located in Ballybofey and Gweedore, Co Donegal.Owned by the Gallen family, the Villa Rose Hotel was established in the year 2000 and is comprised of 57 bedrooms, state of the art spa facility and has been consistently named Ireland's top hotels in the Tripadvisor Traveller's choice awards.In 2016, the Gallen family added Jackson's Hotel to their offering. With 135 bedrooms, a leisure centre and extensive conference & banqueting facilities the hotel is one of the largest in the region.In 2021, the family acquired An Chúirt Hotel in Gweedores 66 bedrooms & a health club. An Chúirt is nestled in the beautiful Donegal countryside with the iconic Errigal Mountain as it's backdrop.

Company Culture

At Gallen Hospitality our culture centers around our people and we focus on their well-being, safety and equality. With over 300 employees, we are a principal hospitality employer in the County. When we take care of our staff, our staff take care of our guests. WELL-BEING We believe the role we can play in our employees well-being is one of the most important responsibilities we have as employers. EQUALITY We operate an Equal Opportunities Policy. We are proud of how often employees are promoted within the Group.

Required Criteria

• Proven experience in a senior sales leadership or director role.
• Demonstrable ability to develop and deliver comprehensive sales strategies.
• Track record of maximising revenue opportunities and driving commercial growth.
• Experience in leading and managing sales functions across a group.
• Ability to identify and capitalise on new revenue opportunities.
• Proficiency in developing and maintaining high-value relationships.
• Ability to ensure sales teams consistently deliver against ambitious commercial targets.
• Strong commercial acumen and a hands‑on approach to business development.
• Experience within the hospitality sector.
• Ability to collaborate effectively with Group leadership, General Managers, Revenue, Marketing, and Operations teams.

Desired Criteria

• A degree in a relevant field such as Business, Marketing, or Hospitality Management.
• A proven track record of consistently exceeding sales targets.

Closing Date

Saturday 24th October, 2026

Contract Type

fulltime

Salary

Based on Experience