Global Marketing Manager - Whiskey Portfolio

AIMS International Ireland (Spirit Executive); Dublin; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Proximo Spirits, Dublin 2 office, is seeking a Global Marketing Manager to develop and execute Ireland whiskey portfolio strategy. The role oversees Bushmills and The Sexton across regions, collaborating with senior leadership, agencies and distributors. It combines brand strategy, communications, packaging, innovation and market execution.

The candidate will translate global strategy into market tools, lead packaging and drive growth across multiple markets with a strong commercial mindset.

Qualifications

• Strong global or multi-market brand-management experience.
• Excellent communications-development capability and design awareness.
• Packaging development experience and cross-functional project management.
• Commercial and financial fluency, including investment decisions and performance analysis.
• Proactive, well-organised with ability to influence across cultures and geographies.

Responsibilities

• Develop annual and longer-term brand plans aligned with priorities and local requirements.
• Lead Bushmills' global communications and ensure high-quality execution.
• Translate global strategy into market toolkits and activation programmes.
• Lead packaging development and selected innovation projects through Stage-Gate.
• Support rollout of cultural-engagement platform across international markets.
• Identify growth opportunities by market, audience and channel.
• Set objectives and measurement for brand investment, campaigns and launches.
• Utilise data to improve portfolio performance and marketing effectiveness.
• Build alignment across commercial, finance, supply, sales, regional marketing and distributors.

Skills

Brand management

Global communications

Packaging development

P&L / financial fluency

Cross-functional leadership

Stakeholder management

Job description

Proximo Spirits is an international premium spirits business whose portfolio includes Bushmills Irish Whiskey, The Sexton Single Malt, 1800 Tequila, Jose Cuervo, Maestro Dobel and The Kraken Rum.

Its international business operates across EMEA, APAC and Global Travel Retail, combining ambitious growth plans with a lean structure that gives marketers broad commercial and strategic responsibility.

The Role

Reporting to the Global Brand Director, Whiskey, the Global Marketing Manager will play a central role in the development and execution of Proximo's Irish whiskey portfolio strategy.

The position carries significant responsibility for Bushmills Irish Whiskey, including its global communications and cultural-engagement agenda, alongside regional priorities across EMEA, APAC and Global Travel Retail. The successful candidate will also contribute to important strategic work across other Proximo whiskey's, such as The Sexton.

This is a broad, hands-on marketing role spanning brand strategy, communications, packaging, innovation, commercial analysis and market execution. It requires someone capable of working effectively across senior leadership, agencies, international distributors and Proximo's teams at the Old Bushmills Distillery.

Key Responsibilities

• Develop annual and longer-term brand plans aligned with consumer priorities, commercial objectives and local-market requirements.
• Help lead the next phase of Bushmills' global communications, bringing strong creative judgement and ensuring consistently high-quality execution.
• Translate global strategy into clear market toolkits, activation programmes, visibility materials and commercial sell-in stories.
• Lead packaging development and selected innovation projects through the Stage-Gate process, working with design, liquid, packaging, supply and commercial teams in Ireland.
• Support the rollout of Bushmills' cultural-engagement platform across relevant international markets.
• Identify growth opportunities by market, audience, occasion and channel, converting insight into focused brand plans.
• Establish clear objectives and measurement frameworks for brand investment, campaigns and new-product launches.
• Use consumer, category and commercial data to improve portfolio performance and marketing effectiveness.
• Build alignment across commercial, finance, supply, sales, regional marketing, agencies and international distributors, with an understanding of the stock and maturation constraints of an aged category.

Candidate Profile

The successful candidate will bring:

• Strong global or multi-market brand-management experience.
• Excellent communications-development capability and a strong creative and design eye.
• Meaningful packaging-development experience and the ability to manage complex cross-functional projects.
• Commercial and financial fluency, including confidence with P&Ls, investment decisions and performance analysis.
• Exceptional organisation, pace and follow-through, with a proactive approach and the ability to operate without extensive support functions.
• Strong stakeholder judgement and the ability to influence across different cultures, functions and geographies.
• An informed understanding of contemporary culture and consumer behaviour, underpinned by strong brand-building fundamentals.
• Premium spirits experience is strongly preferred, ideally in whiskey, although exceptional candidates from other leading beverage or consumer brands will be considered.

The role is based in Proximo Spirits' Dublin 2 office, with four days per week in the office as part of its hybrid working model. Periodic travel to the Old Bushmills Distillery and international markets is expected. An early start is preferred to allow for an effective handover.