Partner Marketing Executive

Smarttech247; Cork; Hybrid; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Company pension

Health insurance

Flexible working

Meeting Free Friday

Job summary

Smarttech247 is seeking a Partner Marketing Executive to own joint campaigns, partner events and MDF-funded programs with our strategic partners. You will work closely with the Head of Alliances and marketing and sales teams to generate engagement, opportunities and pipeline.

A hands-on role in a fast-paced cybersecurity environment, the ideal candidate has strong English communication, excellent organisation, and a proven track record in B2B technology marketing.

Qualifications

• 3+ years of B2B marketing experience, ideally in field, partner or event marketing.
• Excellent English writing and communication skills.
• Proven experience organising and managing events (in-person and virtual).
• Experience with HubSpot (reports, dashboards, emails).
• Strong organizational and project management skills.
• Degree in marketing, communications, or a related field (Master’s preferred).
• Previous experience in cybersecurity or B2B tech is strongly preferred.

Responsibilities

• Develop and execute partner and alliance marketing activity.
• Plan and deliver joint campaigns and partner events.
• Manage MDF funding, co-branded assets, and enablement.
• Coordinate with sales, alliances and agencies.
• Measure ROI and pipeline impact via dashboards.
• Report on partner-sourced and partner-influenced pipeline.

Skills

Excellent English

Communication skills

Event marketing

Project management

Collaboration

Analytical thinking

Proactive mindset

Creative thinking

Education

Bachelor's degree in marketing/communications or related field

Master’s degree preferred

Tools

HubSpot

Job description

Smarttech247 is a fast-growing cybersecurity company delivering enterprise-grade Managed Detection and Response (MDR) services to organisations globally. We’re hiring a Partner Marketing Executive to take ownership of partner and alliance marketing activity. Working closely with the Head of Alliances and marketing and sales teams, you will plan and deliver joint campaigns, partner events and partner marketing programmes that generate engagement, opportunities and pipeline.

This is a hands-on, fast-paced role suited to someone with excellent English communication skills, strong organisational ability and the confidence to take ownership of key marketing activities.

We strongly prefer candidates with previous experience in cybersecurity or B2B technology marketing who can quickly grasp complex topics and translate them into engaging, commercially focused campaigns.

Location: Reporting to Cork office (HQ)

Travel: Travel may be required for events

Days and hours: Monday to Friday, 9am to 5:30pm, 3 days on-site per week

Reports to: Marketing Manager

1) Company Group Pension Scheme (mandatory from day 1 of employment), 3% ER, 3% EE contribution

2) Health Insurance - this is Benefit in Kind

3) Flexible working based on tenure and Meeting Free Friday afternoons

What You’ll Be Doing

The primary responsibility of this role is to develop and execute marketing activity with Smarttech247’s strategic partners. This includes joint campaign planning, partner events, co-branded assets, MDF management (funding), sales enablement and reporting on partner-sourced and partner-influenced pipeline. Core responsibilities include:

• Partner & alliance marketing: Work closely with the Head of Alliances to develop and execute joint marketing campaigns with key strategic partners, including MDF planning and management, co-branded content, events and demand generation activities.
• Event marketing & management: Research, plan and execute industry events, conferences, partner events and hosted experiences. Manage logistics end-to-end including venues, vendors, branding, promotions and follow-up.
• Event strategy & optimisation: Identify high-value events aligned to target markets, evaluate ROI, and continuously improve event performance and lead generation outcomes.
• Sales enablement (events): Collaborate with the sales team to support event attendance, including pre-event outreach, meeting coordination, booth support and post-event follow-up to maximise pipeline impact.
• Joint campaign execution: Support the delivery of integrated marketing campaigns (email, digital, social and events) aligned to business priorities and partner initiatives.
• Email marketing: Own and execute targeted email campaigns, including event invitations, follow-ups and nurture workflows.
• Social media: Support promotion of campaigns and events across LinkedIn and other relevant channels, working with the wider marketing team on content and scheduling.
• HubSpot execution: Build and manage workflows and campaign tracking, including event and partner campaign segmentation, attendance tracking and CRM data hygiene. Develop reports and dashboards to measure campaign performance, pipeline impact and ROI.
• Analytics and pipeline reporting: Track campaign and event performance using GA4 and HubSpot, providing insights and recommendations to improve ROI and engagement.
• Stakeholder management: Coordinate effectively with internal teams (sales, alliances, marketing) and external partners, vendors and agencies.

You’ll collaborate with marketing, sales and partner teams, as well as external suppliers and event vendors. The role requires strong organisation, attention to detail and the ability to manage multiple projects simultaneously in a fast-paced environment.

What We’re Looking For

You’ll do well in this role if you are:

• An excellent communicator: fluent in English, with strong written and verbal communication skills.
• A critical thinker: capable of understanding complex information and solving problems independently.
• Organised and dependable: skilled at managing multiple projects and meeting deadlines.
• Proactive: takes initiative, follows through and takes ownership of results.
• Collaborative: works well with colleagues across departments and geographies.
• Commercially minded: Understands how marketing activities contribute to pipeline and revenue.
• Detail-oriented: Ensures high-quality execution across campaigns and events.
• Creative and resourceful: Brings ideas for engaging campaigns, events and partner activations.

Success in this role will be measured through partner campaign delivery, event attendance, partner engagement, meetings generated, partner-sourced pipeline, partner-influenced pipeline, campaign ROI and MDF use.

Must-Have Skills and Experience

• 3+ years of B2B marketing experience, ideally in field, partner or event marketing.
• Excellent English writing and communication skills.
• Proven experience organising and managing events (in-person and virtual).
• Experience with HubSpot (reports, dashboards, emails).
• Strong critical thinking and problem-solving skills.
• Strong organisational and project management skills.
• Degree in marketing, communications, or a related field (Master’s preferred).
• Previous experience in cybersecurity or B2B tech is strongly preferred.

Bonus Points For

• Creative or design skills (Canva, Adobe, or similar).
• Experience managing conferences or large-scale industry events.
• Experience working with freelancers, agencies, or partner marketing teams.
• Understanding partner ecosystems and co-marketing strategies.

What You’ll Get

• A high-impact role in a growing cybersecurity company.
• A collaborative, results-driven team that values initiative and accountability.
• Training and professional development opportunities.
• Exposure to senior stakeholders, global partner campaigns and industry events.
• Flexible hybrid working from anywhere in Ireland.

If you thrive in a fast-paced environment and enjoy bringing campaigns and events to life while working closely with partners and sales teams, we’d love to hear from you.

Diversity & Inclusion Mission Statement

At Smarttech247, our mission is to keep our customers secure. Cybersecurity is a complex industry, therefore, in order to tackle its challenges and continue to innovate, we believe that a diverse workforce contributes to greater collective intelligence and ultimately, makes a stronger team – qualities that are needed in our fight against cybercrime.

Smarttech247 is proud to be committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment is decided on the basis of qualifications, merit, and business need.