Expansion Manager / Real Estate Manager for Ireland

Normal Finland Oy; Dublin; On-site; EUR 70,000 - 95,000; Full time

Job summary

NORMAL Retail Ireland Limited is seeking an Expansion Manager/REM to grow our store network across Ireland. The role involves identifying and securing locations, negotiating leases, and coordinating with our Head of Real Estate North and external agents.

You will work with our Danish HQ and other markets to share best practices and develop how we approach expansion and leases. Travel across Ireland is expected as we build our Irish HQ in Dublin over time.

Qualifications

• Experience in retail expansion, retail operations, expansion or commercial real estate.
• Interest in learning Irish high streets, shopping centres and property market.

Responsibilities

• Identify, evaluate, and negotiate new store locations and lease agreements in collaboration with Head of Real Estate North and external agents.
• Share knowledge with colleagues at Danish HQ and other markets to improve expansion and lease processes.
• Build relationships with landlords and real estate agents; negotiate leases and prepare business cases for approval.
• Coordinate with legal advisors to review lease agreements before signing.
• Support establishing team handover of new locations and monitor market developments.

Job description

NORMAL is looking for an ambitious and driven Expansion Manager / REM to help grow our store network in Ireland. You may already have experience in retail expansion or commercial real estate, or perhaps you have a couple of years of retail experience and are ready to take the next step in your career.

As our new Expansion Manager/REM, you will be part of an exciting journey, helping us find and secure the right locations as we continue to grow NORMAL across Ireland. You will work closely with experienced colleagues and receive support and guidance as you develop your knowledge of retail property and lease negotiations.

Areas of responsibility and tasks

As Expansion Manager for Ireland, you will identify, evaluate, and negotiate new store locations and lease agreements in close collaboration with our Head of Real Estate North and external real estate agents.

You will also share knowledge and best practices with colleagues at our Danish HQ and across other markets, contributing to the continuous development of how we work with expansion and leases at NORMAL.

Your tasks will include:

• Source and secure a strong pipeline of new store locations
• Build and maintain strong relationships with landlords and real estate agents
• Negotiate new lease agreements
• Prepare and present store business cases and related material for approval
• Coordinate legal reviews of lease agreements with our real estate solicitors before signing
• Hand over new locations to our Establishment Team, who will build and open the stores
• Monitor the commercial real estate market, including developments in high streets and shopping centres
• Evaluate the performance of existing stores to support decisions on relocations, extensions, or terminations

You will report to our Head of Real Estate North and collaborate closely with the Country Manager, other Expansion Managers/REMs, Regional Managers, our Global Expansion and Establishment teams, legal advisors, and external stakeholders.

Who are you?

You are results-oriented and have a keen eye for opportunities. At NORMAL, we work – and win – as a team, so being a team player is essential. You are curious, empathetic, and thorough in your work, and you thrive in a fast-paced environment where getting things done is key.

We welcome different backgrounds and levels of experience. We are looking for someone who:

• Has a couple of years of relevant experience in retail, retail operations, expansion, or commercial real estate, and is motivated to develop within retail expansion
• Has a good understanding of retail and what makes a successful store location, with an interest in learning more about Irish high streets, shopping centres, and the property market
• Enjoys building relationships and feels comfortable engaging with landlords, agents, and colleagues. An existing property network is an advantage, but not a requirement
• Has a commercial mindset, works in a structured way, and is eager to learn more about lease negotiations and Irish commercial lease practices. Previous experience in these areas is an advantage, but not essential

Workplace

In time, we will have our Irish HQ in Dublin, but the role involves travelling across Ireland. You don't need to be based in Dublin, but we expect you to be regularly present at the HQ and be an active part of the team.

Who are we?

The culture at NORMAL is informal – driven by hard work, a winning mentality, and a good sense of humour. NORMAL is no ordinary company. We empower our employees and give them the responsibility to make a difference. We play to win – not just to avoid losing – and we're not afraid to try new things. Everything we do is rooted in one common goal: creating an excellent customer experience.

Read more about NORMAL here

Contact and application

If you have any questions, please do not hesitate to contact Head of Real Estate North Anders Frydendahl on [e-mail]