EMEA ABM Scale & Campaigns Leader (Remote)

Zoom; Dublin; Hybrid; EUR 60,000 - 96,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive compensation

Job summary

Zoom is seeking an experienced ABM leader to own the end-to-end account-based marketing motion, aligning marketing, SDR, and sales teams to drive pipeline across targeted accounts. You will guide tiered strategies, prioritize accounts, and orchestrate cross-region programs with a focus on measurable engagement and pipeline influence.

The role requires collaboration with SDR and AE teams, experience with account scoring and data enrichment, and a track record of delivering integrated

Qualifications

• Experience using an intent or account scoring platform (e.g., 6sense, Demandbase) in production.
• Experience with enrichment and data orchestration tools (Clay, ZoomInfo, Clearbit) and CRM integration.
• Proficiency in Salesforce and Outreach for sequencing and data transfers between platforms.
• 6+ years of experience developing and managing tiered account-based marketing strategies.
• Direct experience as an SDR or working with SDR and AE teams on the same accounts.
• Comfort presenting account-level and pipeline metrics to stakeholders in clear language.
• Operate effectively across various regions or markets.
• Develop an ABM function from an initial or unstructured phase into a tiered approach.
• Experience in SaaS or B2B technology with distributed or hybrid sales structures.

Responsibilities

• Managing Workvivo’s tiered ABM motion 1:1 for strategic accounts, 1:few for clusters, 1:many for programmatic engagement.
• Building and maintaining the account scoring and intent framework for tier placement and timing.
• Designing and managing multi-channel campaigns with outbound, paid, and content efforts for a unified experience.
• Collaborating with SDR leaders to turn priorities into sequencing, cadence, and outreach strategies.
• Partnering with AE teams on account planning and joint pipeline accountability.
• Overseeing enrichment and intent data stack and vendor relationships.
• Reporting ABM performance using account-level metrics like engagement and pipeline influence.
• Cooperating with Marketing Ops and RevOps to ensure accurate data; adapting motions by region.

Skills

ABM strategy

ABM platforms

Data enrichment

Salesforce

Outreach

Cross-functional collaboration

Regional market experience

SaaS/B2B tech

Tools

Salesforce

Outreach

6sense

Demandbase

ZoomInfo

Clearbit

Job description

Zoom is seeking an experienced ABM leader to own the end-to-end account-based marketing motion, aligning marketing, SDR, and sales teams to drive pipeline across targeted accounts. You will guide tiered strategies, prioritize accounts, and orchestrate cross-region programs with a focus on measurable engagement and pipeline influence.

The role requires collaboration with SDR and AE teams, experience with account scoring and data enrichment, and a track record of delivering integrated