E-Commerce Manager

Choice Stores; Ashbourne; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Competitive Salary

20 days annual leave

Employee Assistance Programme

Staff discount

Internal promotions

Job summary

Choice Stores is seeking an E-commerce Manager to own and grow our online sales channels. You will drive a seamless customer journey, optimise campaigns, products, and promotions, and work closely with Marketing and Business Systems to maximise performance.

You will lead AI-driven content, pricing and analytics initiatives, track online KPIs, and translate insights into action for growth in the Irish market.

Qualifications

• Proven track record managing e-commerce platforms (Shopify, Magento, WooCommerce, etc.).
• Strong knowledge of paid digital marketing channels and optimisation tactics.
• Familiarity with AI tools for content, CRO, and analytics.
• Analytical mindset with experience using Google Analytics, Tag Manager and reporting dashboards.

Responsibilities

• Own the online store's day-to-day operations including product listings, pricing and promotions.
• Lead performance marketing campaigns with ROI accountability across channels.
• Analyse traffic and funnels to improve conversion rates and AOV.
• Collaborate with Marketing and Business Systems to implement AI features.

Skills

E-commerce leadership

Paid digital marketing

Analytics & reporting

Communication & collaboration

Tools

Shopify

Magento

WooCommerce

Google Analytics

Tag Manager

Job description

About Choice Stores
Choice Stores is a proudly 100% Irish-owned retailer, known for great value, bright and welcoming stores, and teams who take pride in delivering a great customer experience. With a growing presence across Ireland, we're deeply committed to supporting local jobs, local suppliers, and the communities we serve.

About Choice Stores
Choice Stores is a proudly 100% Irish-owned retailer, known for great value, bright and welcoming stores, and teams who take pride in delivering a great customer experience. With a growing presence across Ireland, we're deeply committed to supporting local jobs, local suppliers, and the communities we serve.
Our locally led business model keeps us agile, people-focused, and responsive to what really matters: our teams and our customers. As we grow, we're looking for passionate, driven individuals to join us and be part of our journey.
At the heart of that success is our Support Office-where innovation meets execution.

Your Role:

To own and grow Choice Stores' online sales channels, delivering a seamless and high-converting customer journey while working in close alignment with Marketing and Business Systems teams. The E-commerce Manager will be responsible for maximising online performance, using AI-driven tools, performance marketing, and data analytics to optimise campaigns, products, and promotions.

What You'll Do:

E-commerce Operations

• Manage the day-to-day operations of the online store, including product listings, merchandising, pricing, and promotions.
• Ensure all content meets brand guidelines as set by the Marketing Manager.
• Oversee stock visibility and accuracy in collaboration with the Business Systems Manager.

Performance Marketing

• Own the optimisation and daily management of paid digital campaigns (Google Ads, Shopping, YouTube, paid social) with ROI accountability.
• Implement AI-driven A/B testing for creative, targeting, and landing pages.
• Develop remarketing and personalised targeting strategies using customer segmentation data.

Conversion Rate Optimisation (CRO)

• Analyse traffic, sales funnels, and checkout processes to identify and resolve drop-off points.
• Use AI and analytics to test, refine, and implement changes that improve conversion rates and average order value.

Campaign Execution

• Translate marketing campaign concepts into high-performing online executions.
• Build and launch dedicated landing pages, category pushes, and online exclusives.
• Collaborate with Marketing Manager to ensure campaigns are brand-aligned and on schedule.

AI & Automation

• Deploy AI tools for product content generation, SEO optimisation, dynamic pricing, and personalised recommendations.
• Work with Business Systems Manager to integrate AI capabilities into the e-commerce platform.

Data & Reporting

• Track and report on online KPIs, including traffic, conversion, sales, and ROAS.
• Provide actionable insights to Marketing Manager and Senior Management for decision-making.

Key Relationships

• Marketing Manager - Receives creative direction, aligns campaigns, and ensures brand consistency.
• Business Systems Manager - Works closely to ensure technical readiness, data accuracy, and AI integration.
• Senior Management - Reports on performance and strategic opportunities.

What We're Looking For:

• Ambitious, self-motivated individuals who thrive in a collaborative environment
• Strong communication, organisational, and problem-solving skills
• A proactive mindset and willingness to learn and adapt
• Proven track record managing e-commerce platforms (Shopify, Magento, WooCommerce, etc.).
• Strong knowledge of paid digital marketing channels and optimisation tactics.
• Familiarity with AI tools for content, CRO, and analytics.
• Analytical mindset with experience using Google Analytics, Tag Manager, and reporting dashboards.
• Ability to manage multiple projects, deadlines, and stakeholders.
• High attention to detail and an ability to thrive in a fast-paced retail environment
• Passion for retail and an appetite for delivering growth

Why Join Choice?

• Competitive Salary
• 20 days Annual Leave
• Clear progression pathways and a strong record of internal promotions
• A positive, team-focused office environment with supportive leadership
• Access to an Employee Assistance Programme (EAP) for well-being support
• Staff discount and occasional wellness initiatives to support work-life balance
• A dynamic, fast-paced team environment where contribution is encouraged
• We offer more than just a job, we offer the opportunity to grow with us

Bring your energy and leadership to a role where getting things done really counts