Dublin‑Based Global Consumer Strategy Lead

AIMS International Ireland (Spirit Executive); Dublin; On-site; EUR 90,000 - 120,000; Full time

Job summary

William Grant & Sons is seeking a Global Consumer Planning Lead to shape the consumer agenda for its iconic brands. Reporting to the Global Head of Consumer Planning, you will turn deep consumer insight into plans, priorities and assets that build brand value.

This hands-on role spans consumer insight, brand strategy and stakeholder management—influencing how Hendrick's gin and other core brands are positioned globally, from brief development to creative reviews and innovations.

Qualifications

• Proven ability to turn consumer insight into brand plans and creative work.
• Experience shaping global brand strategies across multiple markets.
• Strong storytelling and senior-stakeholder influencing skills.

Responsibilities

• Lead consumer planning to shape global brand plans, priorities and assets.
• Build a common base of consumer insight across global brand teams.
• Establish consumer targets and opportunities in priority markets.
• Embed consumer understanding into brand positioning and communications.
• Ensure assets are insight-led and tested before launch.
• Lead ad hoc, growth-oriented research.
• Adhere to WG&S governance standards.

Skills

Brand strategy

Consumer insight

Storytelling

Stakeholder mgmt

Leadership

Job description

William Grant & Sons is seeking a Global Consumer Planning Lead to shape the consumer agenda for its iconic brands. Reporting to the Global Head of Consumer Planning, you will turn deep consumer insight into plans, priorities and assets that build brand value.

This hands-on role spans consumer insight, brand strategy and stakeholder management—influencing how Hendrick's gin and other core brands are positioned globally, from brief development to creative reviews and innovations.